Tianshan Review | Landscape is righteous, Xinjiang tourism comes to date

Hou Hui

Faced with tourists who are "on the way" due to the epidemic, some homestays in Tax County offer free housing, Zhaosu County house price discounts 40%, Urumqi City arranged more than a thousand taxi buses to send off at the point ... These let tourists go from The measure of "bad heart" to become "warm heart" seems to be "lost" and "trouble", but it is actually the reputation for Xinjiang tourism.

For tourism, the epidemic is the greatest crisis, but we have to see opportunities from it. Word of mouth can be called the living line of tourism, and it is also a testing goldstone that tests the soft power of tourism. The reputation of true affection is the wealth that we have won in danger to the future.

Word of mouth is the best advertisement for the tourism industry. Recently, the story of 19 stranded tourists from Tax County's Shunshun Poch Poch Poin every year. After being reported by the pomegranate cloud client, many people are praised by many people; Watermelon and thanks sent by the department have attracted praise from netizens across the country to Xinjiang tourism. In addition, a series of measures to respond to the epidemic in Xinjiang in the past few days have also been well received by many media such as Beijing Daily and China Tourism News. Heart, it is worth come again.

If tourism is a big business, word of mouth is the intangible assets that are generous. Free, price reduction, regardless of cost pick -up ... These let Li see "losses" from the eyes, but in the long run, it is benefits, because the reputation and the hearts we have won from it are a rich stroke on the "popular account" of Xinjiang tourism. "Deposit", its value is by no means a few days of room fees. There is a saying: "To do business is not to earn money, but to earn people's hearts." In this epidemic crisis, Xinjiang's tourism industry was affectionate and righteous, which was the highest state of earning money in the business field first.

Of course, the praise given by tourists is gratifying, but in fact our reputation is not indestructible. For example, there are still tourists who have not been resettled along the Duku Highway. All kinds of demands may not be able to deal with responses quickly ... These places that have not been taken into account requires us to continue to pay true feelings and wisdom. Only in this way can Xinjiang's word -of -mouth reputation can become more sufficient and stand up.

Winning word of mouth is by no means overnight, and destroying word of mouth is instantaneous. A year ago, a famous scenic spot in North Xinjiang caused a series of problems such as the prevention and control of the epidemic, which caused a series of problems such as the lack of retention to be properly resettled, which seriously damaged the local tourist reputation. The painful lesson is around, and we must be considered.

Recently, the warm -hearted things that have been constantly occurred in beautiful Xinjiang have fully proved that the virus is ruthless, the landscape is affectionate, and the Xinjiang tourism comes to date. As long as the relevant departments of various places form a joint force, the human -oriented true feelings and losses are the minds, and they will win a stronger reputation. I believe that when the clouds are spreading, the tourism industry in Xinjiang will definitely glow with new vitality and vitality.

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