The video of the explore shop is "watching money", it is delicious to give money?

Summary

When the power of the anchor loses control, the merchant can only be suffering. In the end, it is still the right to choose and know the right to choose.

In the era of social media, people are becoming more and more accustomed to obtaining life information from the Internet. As many anchors enter the catering store industry, many consumers will also promote "grass" or "lightning protection" through videos of the anchor of stores. However, according to the recent reports of "Workers' Daily", due to the lack of norms and the quality of the anchor, false recommendations and data fraud have occurred. Some anchors turned the "explore shop" into "exploring money" and gave the money "so delicious". If you don't give the money, "don't recommend", which makes the merchant suffer from "being explored".

In the shop video, the anchor will order and taste it in person, lead the audience to immerse the special food through the lens, and then recommend the appropriate package to everyone, and leave specific information such as the name and location of the restaurant. For the "food" that likes to explore food, some reliable anchors' shop videos can often help people discover the delicious "flies" hidden in the streets and alleys. This is convenient for everyone to find the fireworks on the world according to the picture, and it will also bother the people who eat the chain restaurant, bringing a sense of surprise to find secrets. For strangers who have just arrived in a foreign country, such videos can also help them quickly lock the delicious delicious deliciousness and complete the journey of punching in the grass.

Picture source: Visual China

In this way, excellent catering shop anchors have become key opinion leaders of people's screening and identification of food. They can help customers screen effective information and filter restaurants with poor taste and lack of services. For those who "wine incense are also afraid of the alley", the anchor of the store can also help them expand their propaganda surfaces and open their sales. Some fans who have a large number of fans can even turn the unknown small shops into a well -known online red shop in a certain area. When traditional marketing channels can no longer bring high exposure to the catering industry, the response to the video of stores can not only facilitate customers and merchants, but also benefit the emerging professional group of the anchor of the store.

It stands to reason that the anchor of the shop should cherish the trust of fans, cherish his "feathers", and properly promote food objectively and fairly. If it is selectively displayed, tout or malicious evaluation of the bottom line may face the risk of video "rollover" and the collapse of people. The "paid store" itself is understandable. The anchor charges the promotion fee of the merchant. Of course, it can promote the special food and discounts of a store, but it cannot cover the facts and false publicity. However, in the eyes of some self -discipline anchors, the shop is a "business" that can be indescribable. How much is good to say, depending on how much promotion fee for merchants will give.

Many chaos of the explore shop video exposed some anchors' lost eyes during the realization of traffic, such as the "Cloud Tour Shop" video that is difficult to distinguish from the online authenticity. , Editing the existing materials, you can get on the store to buy a link for the merchant's catering group. Some anchors mistakenly think that they have the right to evaluate the evaluation of catering merchants, and they may also deliberately discern and dislike the restaurant, so that the reputation that the merchant accumulates "destroys once", so as to force the merchant to cooperate well. Although such anchors cannot represent the entire industry, it is under destroying the industry ecology. When the power of the anchor has lost control, in the face of the harsh industry atmosphere, merchants can only be suffering. In the end Essence This will also cause the entire industry to be stigmatized, causing the anchor of the explore store to become a "color -changing dragon" in everyone's mind "seeing money and eating cards".

The law of the law of the anchor of the store has a certain vagueness. For example, in the video of the shop, the anchor's personal evaluation of the dining environment, taste and service has a certain degree of subjectivity. Aside from the anchor of the shop, as ordinary consumers, they also have the right to comment according to their personal preferences. This brings some difficulties in handling the fictional facts, false propaganda, malicious evaluations of the anchor, and the problems of difficulty in protecting consumers.

Picture source: Visual China

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