15,700 tons of production capacity prefabricated vegetable industrial park has been put into production!The latest performance of "Freshwater Breeding" announced

"China's first share of freshwater breeding" has a year -on -year loss, and insists on creating a large health industry chain

On August 12, Dahu Hyeyic Co., Ltd. (600257.SH, referred to as Dahu Co., Ltd.) released the results announcement in the first half of 2022. In the first half of the year, revenue was 540 million yuan, a year -on -year decrease of 8.02%; net profit loss of home mother was 14.239 million yuan.

Public information shows that Dahu was established in 1999 and was listed on the Shanghai Stock Exchange on June 12, 2000. It is the only company in the country to be listed on the capitalization of water on the surface of water.

The company's main business is two major sectors: First, the production and sales of health products, including the breeding, processing and sales of freshwater fish and related aquatic products, the production and sales of liquor products, drugs, health products, medical devices, and health and health Related retail and wholesale business in related products; second, the health medical service business operating and managed by rehabilitation nursing hospitals.

In the first half of 2022, the company's aquatic product branch continued to play the advantages of high -quality surface resources, promoted high -quality breeding of aquatic seedlings, developed water purification and fisheries, and provided consumers with safe and healthy organic fresh living ingredients. At the same time, based on the company's raw materials and supply chain advantages, on the basis of the diversified marketing channels of the layout, vigorously develop frozen products and continuously optimize the structure of healthy aquatic products; strengthen product innovation, enrich product lines, and enhance product differentiation; continue to strengthen the "big lake" Aquatic brand marketing has continuously consolidated and enhanced the influence of Dahu brand.

In the first half of 2022, the liquor branch continued to consolidate and deeply cultivate the local market of Hunan. By strengthening product innovation, continuously optimizing the product structure, and increasing the proportion of sub -high -end liquor sales; ; Quality and services are together to improve the repurchase rate of consumers; improve and consolidate the construction of the "Dushan Wine" brand, expand the marketing network, enhance market share, and promote the steady development of Dushan Liquor.

The Health Medical Service Division is a rehabilitation care medical service platform with East Huaang as its core. Through the continuous exploration of the healthy development model of rehabilitation care hospitals, focusing on creating a four -in -one medical care for "medical, maintenance, protection, and health" Combined with the new model.

The announcement shows that in the first half of 2022, the revenue of the Dazhu Co., Ltd. accounted for 57%, the income of the medical branch accounted for 19%, and the revenue of the liquor branch accounted for 11.17%.

During the reporting period, the company continued to adhere to the coordinated development of the two sectors of health products and health services. Focusing on the established development strategy of "health products+health medical services", based on freshwater fisheries, improve the sales layout of health products, channel marketing collaborative health services, create a large health industry chain, and upgrade and transform to the big health industry.

Over the years, Dahu Co., Ltd. has paid attention to brand development. The trademarks of "Dahu" and "Dushan" are all well -known trademarks in China. Mountain "fragrant sauce flavor white wine, medicine -grade honey, Qiran brand pearl products, etc.

According to the official website, the company is currently actively promoting the layout of the entire industry chain, conducting a comprehensive, multi -level strategic investment and capital operation, enhancing the brand image of Dahu, and achieving industrial upgrading and transformation. The company is rapidly cutting into a large health industry with huge demand, actively planning to use the cooperation of existing resources and strength institutions to explore the development opportunities of health care, health and medical industry, and use medical trade collaborative health medical services to create a large health industry chain.

The prefabricated vegetable industrial park has been put into production, providing hardware support for seizing market share

In the aquatic business segment of Dahu Co., Ltd., prefabricated dishes are becoming a new growth point. Data show that in the first half of 2022, the revenue of Dahu's frozen products (including prefabricated dishes) increased by 68.75%year -on -year.

At present, the aquatic consumption in the domestic market is mainly based on fresh aquatic products, but with the rise of prefabricated dishes, the market demand of aquatic prefabricated dishes on the C -end has become an important and new growth point in the aquatic product industry. According to the "2021 National Fisheries Economic Statistics Bulletin" data, the national aquatic product processing output in 2021 was only 31.75%of the total aquatic product output, which means that the processing space of aquatic products is still very large.

At the same time, the rapid development of China's cold chain logistics technology has ensured the freshness of prefabricated dishes, enhanced the sales radius, and promoted the development of the aquatic pre -production market. On September 21, 2020, the General Office of the State Council issued the "Opinions on Leading the Development of New Consumption with the New Format and New Models", pointing out that accelerating the promotion of "fresh e -commerce+cold chain house distribution", "central kitchen+ingredient cold chain distribution" "For new service models, the new consumption model will be supported by the country.

The rise of aquatic prefabricated dishes has given new opportunities and potentials for the aquaculture and processing industry, and the advantages of channels and supply chain have become the key competitiveness to seize the aquatic prefabricated vegetable market.

In terms of marketing channels, the combination of online and offline is combined. Based on the wholesale sales of aquatic products, the diversification of hotels directly, frozen distribution, large -scale commercial supermarkets, community group purchases, Tmall, JD, Douyin and other diversified Channels, and fully analyze the consumer scenarios of different channels and consumer demands, do targeted product research and development and marketing, and gradually realize the upgrading and transformation from upstream breeding to brand channel marketing.

In the investment in the prefabricated vegetable industry, Dahu Co., Ltd. is also increasing.

In order to cater to the market development trend, the company extends the industrial chain to the processing of aquatic products on the basis of ecological breeding fresh aquatic products, expands the product line horizontally, vertically, and continuously increases the sales proportion of frozen series products. Cooked food products (prefabricated dishes) are mainly transformed by catering ingredients. The announcement shows that the company's planned ice frozen and cooked food product processing projects have a total investment of 276 million yuan, of which the investment in the construction of deep -processed ice frozen and cooked food product research and development centers (hereinafter referred to as the "prefabricated vegetable industrial park") The amount is 220 million yuan, the area of ​​land is 46,700 square meters, the existing buildings are renovated by 9,000 square meters, the new technology center is 3,000 square meters, the new cold storage is 13,000 square meters, and the supporting buildings are 0.35 million square meters.

公开资料显示，预制菜产业园配置高标准的食品研发室、理化检验室、中西厨房、品鉴室及产品展示厅；研发品类涵盖预制菜冻品、预制菜冻转鲜、冰鲜净菜、传统Six categories of quick -frozen, snacks, and composite seasonings. It has more than 200 sets of advanced equipment such as production, monitoring, and testing.

The prefabricated vegetable industrial park was officially put into production in June 2022, and it is expected to increase the production capacity by 1,5700 tons after production. In order to improve the company's aquatic deep processing industry chain, improve production and supply capabilities, optimize the structure of aquatic products, and seize the market share of the prefabricated vegetable market, it provides hardware support.

(The manuscript comes from "Prefabricated Vegetable Observation" WeChat public account)

Responsible editor: Chen Yuyao | Review: Li Zhen | Director: Wan Junwei

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