Digital reading, open the era of new "National Reading"

■ Chinese Women's Daily All Media Reporter Zhang Yan

"Take the subway, fitness, housework, and even go to the vegetable market to buy vegetables ... I will listen to books every day when doing these things, add up to about three or four hours a day. Happy. "Ms. Fang Fang, the customer manager of a bank in Beijing, told the Chinese Women's reporters to all media reporters that because of the busy work and the rhythm of life, she rarely sat down and read a book quietly, but she did not make her not to her. Stay away from reading, "Classical masterpieces, novels, and news, you can listen to anything, you can choose anywhere anytime, anywhere."

Indeed, when we commute to get off work, open the e -book in the rapidly galloping subway. The realistic visual effect of the electronic ink screen is like the reading scroll; at the lunch break, click on the reading app in the mobile phone, and read the favorite prose. Or novels, the work interval has also become a scent ... In recent years, with the rapid development of Internet technology, digital reading represented by e -books and audiobooks has become an important way for people to obtain information, learning knowledge, and leisure and entertainment Essence

The "2021 China Digital Reading Report" (hereinafter referred to as the "Report") released by the China Audiovisual and Digital Publishing Association shows that in 2021, the number of digital reading users in my country is 506 million, the per capita e -book reading volume is 11.58 books, and there are 7.08 audio reading. Digital reading, digital numbers The overall revenue of the reading industry reached 41.57 billion yuan. These data show that in recent years, the continuous innovation application of my country's information digital technology is changing and affecting the reading form of the whole people, and continuously promoting the development of reading services to digital, systematic, and personalized development. Digital reading has become an indispensable and important component of the whole people's reading. part.

Science and technology empowerment digital reading, make the reading content more abundant, more free time, more scenes, experience more interesting

Compared with traditional paper book reading, it is not subject to time, place, and space restrictions. Digital reading that can be read anytime, anywhere, makes reading richer, convenient, efficient, and interesting. According to statistics, e -books currently cover literary novels, biography, historical and social sciences, teaching materials and assistance, and economic management, which have formed a diverse pattern of content.

"In the digital age, no matter where you are, e -books and mobile phones can become a 'mobile library'. Unlimited books can be within reach, which meets people's fragmented and diverse reading needs, realized reading, and realized reading. The infiniteness of the scene and content. "Li Haifeng, an associate professor of Beijing Normal University, believes that the new reading experience brought by digital reading makes the reading method and sensory more diverse. Eyes are no longer the only reading sense. For the representative audio platform, listening to the book has entered millions of households. "Ear reading" has become a popular new reading "posture". Help the audience's awareness of reading content.

And technological innovation also brings more imagination for the production, reading form, experience and scene creation of digital reading.在前不久举行的首届全民阅读大会上，数字阅读体验馆的创新表达和呈现方式令人眼前一亮：《迷宫·如意琳琅图籍》、新华字典App、中国诗词小课、国韵承传App、 The "History Double Stupid" multimedia publishing project, "Shadow China" AR picture book, Migu 5G Cloud Party Construction, 5G Cloud You Museum, Tomato Novel AI reading ... High -tech provides people with professional and scene -based immersive reading experience. Among them, China Mobile Mimu's multi -mode explanation plan based on virtual digital wisdom, 3D virtual scenes, and virtual reality interaction- "5G+Wisdom Explanation" appeared for the first time. , "Package" the Yuan universe future bookstore, "cross" to the corporate Yun Bookstore, the smart party building room, and rural primary schools.

At the same time, the rapid development of the concept of the Yuan universe, artificial intelligence, and VR/AR has also made the reading experience more three -dimensional, more human -machine interaction, more immersion, and a combination of virtual reality. Essence The content of the book can lively in the virtual reality: the characters in the book are moving and interpreting the wonderful storyline; the plants, animals, and architecture in the book are wonderful, and reading has become an extraordinary experience in immersive.

The empowerment of science and technology is not only the iterative update of the reading method, but also the scenes of books and books are more diversified and convenient. The dazzling book shelf is lined up in the screen, extending towards the distance, and shaking the perspective of the mobile phone to change; click on the ground identification, the lens passes through the narrow aisle forward; if there is a book that is interested, click on the cover of the book. You can understand the details and place an order to buy ... In the VR bookstore on Migu CITIC, you can enter the 360 ​​-degree panoramic bookstore without leaving home. According to your personal wishes, you can design the "Yun" explore shop and "Yun" to buy books.

The reporter learned that many libraries and museums have used high -tech means to build a "cloud" visit platform. In the past, unimaginable reading scenarios are becoming reality. For example, the "Zodiac Zodiac Hidden in the Shanxi Museum" painted by the Shanxi Museum, which has a wonderful presentation of 12 collected cultural relics that echo the zodiac signs. It uses AR technology to scan the AR point in the portrait with mobile phones or tablets, and a piece of cultural relic or animal image on the book can be "live" to display the historical stories and cultural connotations behind it. , To show the limited picture book readings more intuitive and richer, loved by children. Zhang Lingyun, the founder of Palm Pronunrsery Technology Co., Ltd., said that in terms of reading experience, intelligence has been used in actual application: connecting massive high -quality content, intelligent voice search, immediately play, voice interaction can be customized according to personal preferences. For example, the company's reading platform adopts an intelligent recommendation system, which can realize the content customization function of "thousands of people and thousands", which greatly optimizes the efficiency and experience of user receiving information.

"The changes and influences of new technologies are all -round, and they are also visible and touched. Technological innovation will provide a more imaginative space for future digital reading." Researcher Weng Changshou pointed out that 5G, AR, VR, etc. are reflected in the communication technology, which will bring new experiences and real convenience to readers.

Wang Yanlong, a professor at the School of Literature and Journalism of Sichuan University, also said: "Digital reading will open a new era of reading. For individuals, books are indispensable sources of spiritual food. Book content can be fixed and superimposed with diverse technical forms, and the content of the book can be superimposed. As a result, the reading atmosphere of many senses, long time, and more experience. The new reading model will also affect the cultural form and social model of the future society. "

Young people become digital reading "main force", e -reading becomes the mainstream reading method, digital reading ushered in the "era of the whole people"

"I take a book for an hour every day on the APP." Senior third student smiled as a loyal user of reading apps. She told reporters that she joined a reading WeChat group with both students like her. There are also office workers and retired lover. Teacher Xia from a middle school in Beijing told reporters that she downloaded thousands of e -books on the tablet and did not necessarily be read on the table. Whenever I think of them, I feel particularly practical when I think of them. "

"Digital reading is bringing new increments to the reading of the whole people. The Analects of Confucius is the most popular reading of the reading platform in 2021. The number of readers on the site of the year is close to 30 million, and more than 80%of the readers who read the Analects are 30 years old. The following young readers will let classic culture rejuvenate in digital space. "Cheng Wu, CEO of Reading Group and vice president of Tencent Group, said. At present, the publishing platform publisher covers several dozens of categories, and last year's readers are hundreds of millions.

Tong Zhilei, chairman and president of Chinese Online Digital Publishing Group Co., Ltd., also believes that the network is an important position for the reading of the whole people. "At present, more than 28,000 digital farmhouse bookstores have been constructed for 12 provinces and cities.

"Report" shows that 44.63%of Chinese digital reading users are 19 to 25 users, 27.25%are users under 18 years old, young people become the main force of digital reading; electronic reading forms are as high as 96.81%; at the same time, in the electronic reading Users read more than 2 hours of reading 57.97%. It can be seen that electronic reading has become the mainstream reading method, and e -reading users have entered a deep reading stage.

The 19th National Reading Survey released by the China Press and Publication Research Institute also showed that the digital reading tendency of adult national digitalization is obvious, especially the young and young people have become the main body of digital reading. In 2021, 77.4%of adult citizens have read mobile phone reading, 71.6%of adult citizens have read online online reading, and 27.3%of adult citizens read on electronic readers. According to the "Chinese Children's Digital Reading Report" and the 18th National Reading Survey in China, children under the age of 7 and middle -aged and elderly groups participating in digital reading in 2020 indicate that the audience has covered the multiple ages of children to the elderly. Essence

"Long reading time and wide coverage reflect that digital reading is becoming an important way of reading." Wei Yushan, Dean of the China Press and Publication Research Institute, said that in 2021 The length is 68.42 minutes, and the two items add up to nearly 3 hours, far exceeding the per capita paper book reading period of 21.05 minutes.

"It can be said that digital reading has ushered in the" National Age ", which is a overall social reading scenario reconstruction. In addition, because everyone is more accustomed to home activities during the epidemic prevention period, it has also stimulated digital reading potential to a certain extent." Weng Changshou said that Weng Changshou said The Internet is booming, and the supply of e -books and network students has become the mainstream, while over 1 billion netizens and the size of more than 500 million online literature users have promoted the continuous growth and vigorous development of the digital reading industry.

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