E -commerce channel potted flower packaging process | Technology

Author | Shilin Chen Jianting

Potted flowers are special fresh plant products. They have the characteristics of fresh, easy to apoptosis, are not resistant to storage, high temperature and humidity requirements. At the same time, they bring soil and pots. Therefore The transportation and sales process have completely different requirements from the conventional pot flowers.

We took the small water -absorbent potted plants as an example to sort out all the process from order to shipment in the e -commerce channel. After the flower e -commerce has obtained orders through the website or APP mall, first prepare before the product packaging, that is, get the goods, adjust the goods from the base, sort it, and replace the base products The container and matrix are sealing the film, and the products are used to protect the product with materials such as paper cylinders or air bubble film. Finally, the box is packed. According to the order, the product combination is required. After the information, you can enter the logistics link.

Preparation before product packaging

Product sorting is an important part of ensuring quality. As a non -standard product and visual product, flowers must sort base products according to product standards to avoid a series of after -sales service issues such as sales complaints, returns and exchanges.

Container replacement is an effective means to create new functions and aesthetics of products, attract customers, and promote sales. From the perspective of texture, there are glass, ceramics, pottery, and plastic with texture such as metal, imitation cement. The color of the container is more suitable for the living atmosphere of modern home. Cultural and creative designs such as patterns and text have gradually entered the field of container.

▲ Original planting container, replacement container plus soil, add cup, plastic film film

Flower product packaging

Mulk protection of flower product containers and matrix is ​​an important measure to ensure that potted flowers do not scatter and loosen in the logistics process, as well as methods such as glue fixing matrix.

The overall packaging of flower products is mainly to protect flower blades with inflatable columns, bubble films, corrugated paper, contraction net sets, non -woven bag bags, newspapers, etc. Among them, the buffer fixation capacity of inflatable columns, bubble film and corrugated paper tube is better. Small potted plants are generally packed in corrugated paper cylinders. Mid -large potted plants are generally wrapped in shrinkage nets or non -woven bags to prevent broken. The lower end of the plant is generally sealing pot soil with a plastic film. Wrap a layer of air bubble film.

▲ Seal protective paper tube, product portfolio, put in carton, seal the box sticker

Phalaenopsis is more special. Retail Phalaenopsis is generally in the first flowers, with buds, stems bent, and crispy and easy to fold. Therefore, Phalaenopsis's product packaging uses more buffer fixed materials. First clamp the stalk and supported iron or wooden branches with a butterfly clip, and then wrap the stems and buds of the Phalaenopsis with cotton, and fill the space to prevent the petals from falling, the stems are folded, and then pack a layer of newspapers or gauze. Finally Wrap with inflatable columns. At present, a new type of Phalaenopsis is a transparent hard plastic hard plastic to set the space to protect the function.

▲ Phalaenopsis fixed stems, padded cotton, parcel newspapers, package inflatable columns

▲ Phalaenopsis hard plastic packaging

Flower product packing

The outer packaging materials of flower products are commonly used in corrugated carton, paper tube, carton, foam box, etc. Auxiliary materials include bubble plates, foam, sponge blocks and other buffer shock absorption materials, cardboard and other partition materials, aluminum foil insulation paper and other insulation materials.

The material selection of the box is related to cost and temperature. Carton boxes are the most common and low cost. In summer, you need to breathe and cool down. Use a carton with a breathable holes to avoid flowers from high temperature during transportation. In winter, the temperature difference between the north and the south is large. To avoid flowing from the south to the north or the temperature below 10 ° C, it will usually add a layer of aluminum foil insulation paper outside the carton. The cost of foam boxes is high, and it is mostly used for flower products that contain fragile containers. For example, Guangdong's e -commerce company shipped the potted products in Guangdong, Jiangsu and Beijing in winter. The carton was sent to Guangdong, the carton of the insured paper was sent to Beijing, and the foam box was sent to Jiangsu.

To prevent damage to the collision of flower products in the box, a box of multi -objects are separated by partition board. Some products are lower than the height of the carton. In order to prevent the collapse of the carton and cause plant damage, the support will be appropriately selected according to the size of the carton. In order to prevent and alleviate the external force damage during the logistics process, internal filling materials such as foam plates and sponge blocks are also selected for buffer. Finally, the sealing is pasted with the order information to complete the packaging link.

▲ contraction net set, non -woven bag bag

▲ Guangdong e -commerce is shipped in the province, Jiangsu, and Beijing's potted products in the province, Jiangsu and Beijing

In short, the potted flower products of e -commerce channels must first prepare the product form and the container before the packaging to prevent the matrix from dumping, and to ensure that the membrane or other fixed methods are adopted to ensure the integration of the matrix and the basin. The packaging of potted flowers is based on the principle of protecting leaves, flowers and containers, and takes into account costs. The outer packaging mainly considers the effects of cost and temperature to slow down the vibration, avoid the collision of internal products, the collapse of the box, and the damage of the basin.

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