This advertisement is poisonous!What is the Royal Mei Sujiaer let a five -year -old child riding, climbing, and surfing?

Future Net, Beijing, August 12 (Reporter Ling Meng) "They said, don't be too close, don't climb too high, don't run too far ... But what's going on, there is nothing to grow! Children ... extraordinary internal care naturally want to do whatever you want. "In the child's voice with milk, in a 30 -second advertising video, a five -year -old child has completed high -risk actions such as horse riding, climbing, and surfing.

@Friso Meisu Jiaer Video Advertising Screenshot

Recently, Mr. Song, the parents of Haidian District, Beijing, reported to Future Network reporters that the milk powder brand FRISO Mei Sujiaer (Royal Mei Su Jiaer) appeared in a advertisement released on Sina Weibo on August 6, For high -risk actions for children, as parents, he feels quite concerned.

@Friso Meisu Jiaer Video Advertising Screenshot

"Such a small child does such a dangerous movement in the advertisement. If it is fake, it is a false advertisement. If it is really shot, it is too dangerous. It is too free to take such a bottom -line marketing advertisement!" Mr. Song Frequent.

A parent surnamed Xiao told the future reporter after watching the advertisement, "Isn't it a bit too much?"

Picture source: @friso Meisu Jiaer Weibo

In the future, the reporter noticed that under the advertisement video, some netizens made a similar voice: "There is a problem with this advertisement! Is such young children suitable for this dangerous exercise?! What about women and children's protection?" "This Advertising is poisonous! Excuse me, is such young children suitable for this 'extreme sports'? "

For the concerns of the above -mentioned parents, the reporter in the future interviewed a number of lawyers. Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told Future Network reporters that from the above -mentioned advertisements released by Friso Mei Sujiaer, they were suspected of violating the "Advertising Law" and "Protection Law of the Minor." "FRISO Mei Sujia's advertisement has a big problem. Children around 5 years old are very dangerous to ride, climbing, and surfing. It is very likely to mislead parents and even children, and take the child to learn a series of high -risk actions. "

In addition, Zhu Wei pointed out that according to the newly revised "Advertising Law" in 2015, minors who are under the age of ten are not allowed as an advertising spokesperson. "If the children in the above advertisements are performers, there is a great danger and misleading; if it is a spokesperson, there is still a problem that violates the provisions of the advertising law."

Lawyer Liu Hao, a lawyer of Henan Taiyuheng Law Firm, agreed with the above views. He told Future Network reporters that in accordance with Article 40, paragraph 2 of my country's "Advertising Law": "Commodities under the age of fourteen years old Or the advertisement of the service shall not contain the content that may cause its imitation unsafe behavior. "

"Although there are pony that suitable for children's practice equestrian in life, for most children, they are generally unclear, and they must be accompanied by professionals even if they practice equestrian." Liu Hao pointed out.

Public information shows that FRISO Meisujiaer is a infant milk powder brand under the Royal Fishlan Company in the Netherlands. The official website of the Dutch Royal Fishlan shows that the company was founded in 1871. It has a history of 150 years. It is a dairy company with Royal Dutch title. It sells more than 100 countries in the world. Meso Jiaer "" Meisa Jiaer Mom "and other products.

It is worth noting that according to the media's previous visit and investigation, the "Royal Meisujiaer" and "Meisu Jiaer" of Royal Fishlan Company of the Netherlands are three sections and 4 sections of milk powder in the two series of two series.

In addition, in December 2021, the Shanghai Market Supervision and Administration Bureau issued an announcement saying that FRISO Meisujia's affiliated company Fishlan Food Trade (Shanghai) Co., Ltd., because of claiming that "naturally contains milk phospholipids, naturally contains OPO similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats, and similar structure fats, similar structure fats, and similar structure fats. Natural milk iron protein ... Science and technology decrypted mother milk and nourishment ", etc., was fined 200,000 yuan.

- END -