Lang Tao Sha | 100 yuan can buy 10,000 merchant information. How can the collected public information become a "precise customer source"?

New Yellow River Reporter: Meng Tianyu

At lunch break, Mr. Zhao's mobile phone rang a rushing telephone ring. He learned that the other party was telephone marketing, and he could only hang up helplessly. In life, there are not a few people who have similar experiences with Mr. Zhao. Precise marketing telephones can always hit their mobile phones without mistakes ... New Yellow River reporter investigations found that in recent years, some people have developed "Tuke" software that can collect information in recent years. It can obtain public contact information reserved by merchants on platforms such as maps, industry and commerce, and facilitate others to engage in telephone marketing activities.

On the e -commerce platform, some people such as 100 yuan and 10,000 pieces of contact information such as foreign sales merchants claim to cover the address book of all walks of life. Is the behavior of this integration of public information legal? According to relevant legal persons, although the merchant information is in a public state, the behavior of making profits after batch crawling and assisting others as telephone marketing is still suspected of illegal.

You can still receive a promotion phone for half a year when you close the store, and accurate telephone marketing is pervasive

"Hello, sir, I am a talker of the XX chain hostel. I don't know if you are interested in joining the ranks of hardcover homestays. You only need to invest 100,000 ..." Listening to the marketing talk in the handset of the mobile phone, Mr. Zhao sighed helplessly Essence There are two houses in the family who rent out the outside world. Since the information is hung on the rental website, he has often received marketing calls related to decoration and joining the homestay.

"Basically, I received it every two days. I have always said that it is not needed, but I still receive the call. Some are not Jinan, and companies in other places also sell me." I made my own call, but it did not mean that I agreed to become a "marketing person". "To be honest, the exposure rate of renting information is not so high. I suspect that someone has integrated my information and gave these telephone marketing."

Similarly, Ms. Liu, who had run a coffee shop in a business district, often received marketing calls. "My shop stopped business half a year ago, and now someone asked me if I want to do customer drainage online. These marketing discounts know what industry you are in and will call the name."

During the interview, many individual merchants said that they had received similar "precision marketing" calls: "I am a supermarket, and I often receive a call from promoting food." "Equipment" ... Some merchants admit that they are now accustomed to picking up the sales call.

You can buy 10,000 merchant contact information at 100 yuan, and collect software to accurately capture merchant information

Why are merchants marketing so accurately? New Yellow River reporters retrieve keywords such as "accurate customers" and "various industries" on the e -commerce platform, and they can see accurate information such as contact information and store addresses of merchants from foreign sales merchants.

In an online store that sells "enterprise lists of various industries in 2022", customer service claims that they sell "precision customers" in the form of electronic versions. "100,000 yuan, purchase more than 10,000 yuan or more at 10,000 pieces. After the first purchase, it is praised, and 3,000 will be given." According to the pictures sent by the customer service, you can see that the names, store addresses, contact information of different cities, etc. The information is integrated in a picture densely.

Among another online store that provides "precision customer source" services, the customer service said after asking what industry and city who wants to collect: "No problem, collect 90 yuan in a single collection." According to the video sent by the customer service It can be seen that he entered the keyword "cosmetics" in an unknown software, and a large number of store addresses and contact information of the cosmetics industry appeared.

What way did this information obtain? There is a customer service selling "precision customer source" that the information is the information reserved by the merchants in the map APP, industrial and commercial system, and group purchase platforms to collect them uniformly by collecting software. "You can also buy software. After buying, you can collect it yourself, which is more cost -effective than buying a single information." A online shop customer service said.

"Tuke" software with electricity sales services can send text messages and call anonymous calls to merchants

The new Yellow River reporter's investigation found that some merchants also sell the above information collection software on the e -commerce platform, using crawling technology to collect the reserved information of merchants. Most of these "Tuke" software have the words "connection" and "pull". Many merchants set the "membership price" at about 500 yuan to 600 yuan, indicating that the opening of the year members can obtain merchant information more widely.

Taking an example of the collection software that can be "extended", the demonstration video uploaded by the merchant shows that users can obtain different sources of different customers from the four channels of "map collection", "collecting in the same city", "distance collection" and "industry collection". Public information on different software. In addition, the operator can get the phone number and address of the merchant through search keywords, and then further accurate marketing.

Some merchants say that their own software has now been very "advanced". Not only can it automatically export the form after collection, but it can also realize the functions of adding address book, group message, and virtual number calls. "After you add their phone numbers to the address book, add their QQ or WeChat friends, so the increase rate of this addition is the highest," said a software dealer.

In response to the above -mentioned software to collect information about the merchant's information, whether the marketing is legal, there is a customer service that "authorized, which is public information, which is legal." In this regard, some merchants did not recognize: "I publicly information is to facilitate consumers to contact me, not to let others integrate my information, and package them to people who do electricity, so that they can call me to harass me. "Two -time public data is controversial.

"These collection software belongs to the Internet crawler from a technical perspective. The Internet crawler is actually widely used in the network. It is currently prohibited from crawling non -public information, but the controversy of this type of 'Tuoke' software is that it is. What they crawl is public information, or they need to be comprehensively judged according to their uses. "Liu Yang, who is engaged in Internet information security related industries, believes that the behavior of simply collecting public information is not a stepping on the red line, but the collected clues are sold for secondary sales, which is convenient for the second time to make it easy Others used to sell telephone, and to some extent infringed the rights and interests of merchants.

"Article 44 of the" Personal Information Protection Law of the People's Republic of China "mentioned that individuals have the right to know and decide their personal information, and have the right to restrict or reject others to handle their personal information. That is to say, no unit has no unit. After personal permission, you should not handle the information of others without authorization, especially for the purpose of profit. "Lawyer Huang Xiwen, a Shandong Duke Law Firm, believes that after collecting the personal information of the merchant, the call, etc. "The behavior of selling and profit -making has been suspected of illegal and infringed the personal information rights of the merchants.

Another legal person believes that when the merchants do not know, they will transform their public information into "precision electrical sales" resources, and to run counter to the purpose of rectifying harassment calls jointly with multiple departments. New Yellow River reporter noticed that in August 2020, the Ministry of Industry and Information Technology's "SMS and Voice Call Service Management Regulations (Draft for Opinions)" issued by the Ministry of Industry and Information Technology mentioned that any organization or individual has explicitly rejected the user's consent or request, or the user explicitly refused to refuse to refuse Do not send it to it to a commercial SMS or call a commercial phone.

Edit: Weekend

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