China Brand Public Welfare Power Beijing International Public Welfare Advertising Conference Series Promotion Activities

On the morning of August 10, 2022, the 4th Beijing International Public Welfare Advertising Conference series of the 2022 Beijing International Public Welfare Advertising Conference series promoted by the Beijing Municipal Committee of the Communist Party of China and the Beijing Municipal Party Committee Propaganda Department and the Beijing Municipal Committee of the Communist Party of China. ", Held in the Underwater Exhibition Hall of Shougangxiu Pond, from government departments, universities, enterprises, industry institutions, public welfare institutions and other units to give lectures on the development of public welfare communication and the development of Chinese brands" going global ".

Deputy Director of Beijing Radio and Television Bureau

Yang Peili

Yang Peili, deputy director of the Beijing Radio and Television Bureau, said in his speech that the Beijing International Public Welfare Advertising Conference is committed to establishing a community of audiovisual public welfare communication community, gathered social power to empower the value of public welfare, and truly realize the institutionalization and long -term design of the market supply. Go to the ground to provide new platforms and assistance.

The event was chaired by Sun Mingxin, director of the Department of Advertising at Beijing ICBC. Sun Jian, the chief design executive officer of Shengyang Brand Design (Beijing) Co., Ltd., believes that brand design plays an important role in brand value construction and dissemination, and shared the brand design related knowledge for everyone; On -site introduced Weibo public welfare content ecosystem, exploring how the brand creates a public influence through the Internet platform; Qin New Year's Director Qin New Year's Director of Beijing Radio and Television Card Kusu Satellite TV introduces how the mainstream media conducts public welfare in the new media environment. The exploration and thinking of dissemination; Wang Haixuan, vice president of Beijing Zhongchuang Cultural Tourism Cultural Industry Group, shared his research and thinking about cultural brands, pointing out that the brand is the core competitiveness of the cultural industry today; Director Liu Xiaomei discussed the implementation path of regional brand construction and public welfare communication from the main battlefield, transformation mobile terminal, and opening media. Injecting the traffic in the new domain pointed out that public welfare has become an important part of brand building.

The purpose of this activity is based on the new development stage, implementing new development concepts, building a new development pattern, and promoting the high -quality development of Chinese brands. By drawing on the concept of shaping the development of public welfare brands in China, explore the current situation of the development of Chinese brand public welfare in China, stimulate and protect the spirit of entrepreneurs, encourage more social entities to participate in innovation and entrepreneurship, and boost Chinese brands. Through public welfare forces, Chinese brands are promoted to the world.

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