Weifang created "East Asian Cultural Capital" | Qingzhou Cultural and Tourism Bureau strengthened three measures to enhance the influence of cultural tourism brands

In recent years, the Qingzhou Cultural and Tourism Bureau has established a full media publicity and promotion position to strengthen cooperation with various media at all levels. The 8 "Qingzhou Cultural Tourism", including the Raiders, and other publicity matrices. The three -dimensional, multi -level, and normalized publicity and promotion is carried out. The number one in the influence is the first to help Weifang create the "East Asian Cultural Capital".

Strengthen regional cooperation. Strengthen the docking with the Cultural Tourism Alliance of the Jiaodong Economic Circle, sign a strategic cooperation agreement, and integrate Qingzhou tourism products into the tourist route of Jiaodong Economic Circle. Strengthen cooperation with key travel agencies inside and outside the province, and connect the scenic spots in Qingzhou Tourism Scenic Area into the key tour lines of the province. Strengthen cooperation with surrounding areas, and jointly organize various types of calligraphy and painting exhibitions.

Improve the propaganda pattern. Establish a large -scale propaganda pattern of cultural tourism with the "government -led, enterprise as the main body, and wide participation in the whole society". Adhere to the combination of traditional media and new media, strengthen cooperation with various media at all levels, and give full play to the role of "Qingzhou Cultural Tourism" self -media propaganda matrix, organize tourism media large V collection, cultural tourism short video contest, Internet celebrity micro New media activities such as video contests continue to build a "millennium ancient city, Xinmeiqingzhou" cultural tourism brand.

Carry out precise marketing. Continue to run Qingzhou culture and tourism to benefit the people's consumption season; integrate the resources of the provincial travel agencies and clubs, and accurately implement product packaging positioning and comprehensive exhibitions. Organize scenic spots and travel agencies to conduct on -site promotion in key customer source markets inside and outside the province. Utilizing major festivals such as the China Qingzhou Painting and Calligraphy Annual Conference, the China (Qingzhou) Flower Expo, and the Chinese Qingzhou Non -Heritage Food Week to invite the target customer market leading travel providers and media to come to Qing to step on the line and carry out cultural tourism publicity activities.

- END -