Virtual tourism: The concept of hype or the future of tourism?
Author:Knowledge Society Time:2022.08.11
In 2019, after a fire occurred in Notre Dame in Paris, the Ubisoft Game Company, which produced the game "Assassin's Creed", issued a statement saying: When the company produces the game, it has made a high -precision 3D modeling for Notre Dame. You can provide data. There were many paragraphs on the Internet of "Assassin's Creed": a couple went to Italy to travel, and the wife found that her husband who had never been to Italy had pointed at Florence. The husband explained: "I climbed every road and wall here, and I have completed the assassination task on the top of the Cathedral of the Virgin." These paragraphs are often taken by the "otaku" on the Internet. Come to tease people who like to travel: "We can see these like playing games at home, and we may see more." Although "travel" in front of the computer is very different from the real tourism experience, but As the tourism industry was severely hit under the epidemic, whether it is tourist land, tourism company, or technology giants, it has begun to consider the "virtual tourism".
Virtual tourism is based on real tourist landscapes. By simulating or surreal landscapes, a virtual tourism environment is constructed, so that netizens can visit them.
The concept of "Yuan Universe" is up to high -tech
Speaking of the hottest concepts in recent years, the "Yuan Universe" must be the first choice. Although countless critics have stated that this concept is hype, many domestic and foreign technology giants at home and abroad are particularly attentive to this concept. Related subsidiaries or departments that have established the concept of the Yuan universe. The social media giant "Facebook" even puts the company The names are changed to "Meta". Regardless of the concept of the Yuan universe, how to develop and apply it in the future, but during the epidemic, the first passenger seemed to have already on the train of the Yuan universe. This is tourism.
Starting from the spread of the new crown pneumonia in the world, the tourism industry has always been considered one of the most affected industries. According to data from the World Tourism Organization in 2020, the revenue of international tourism has decreased by nearly 80 % compared with the previous year. Foreign abroad. Articles on the media even played the title of "The End of the New Touring Tourism". Therefore, in many people's eyes, the "virtual tourism" with the concept of the Yuan universe is anxious to save self -rescue, but from some perspectives, with the advancement of technology, virtual tourism seems to have a lot of room for development. Essence
Mother Paris in the VR world.
Before the epidemic, with the development of computer graphics technology and the advancement of CG technology, the "authenticity" of computer production screens can already deceive many people's eyes. For example, the "Assassin's Creed" game mentioned earlier The restoration of cities allows many people to enjoy many cities in the world in the world that are true enough to be true. Although games such as "Microsoft Simulation Flight" are based on experiencing aircraft driving as a selling point, the landscape production around the world is extremely real. For example, when flying over Africa, you can even see some remote small mountain villages and even elephants in the woods in the woods. It is not so much to experience aircraft driving, it is better to conduct a "global tourism" from another angle. However, after all, the game is the game. The lack of the sense of presence and the differences of the main purpose make there an irreplaceable gap between the game and the virtual tourism. Under the influence of the epidemic, the concept of the Yuan universe quickly gathered the elements required for virtual tourism, accumulated image and modeling technologies that have been accumulated for many years in computer games, and in recent years Many tourist destinations have hoped to move the landscape to online with the willingness of "self -rescue", so that virtual tourism has quickly formed a set of integration plans in the background of the epidemic, and it is promoted quickly.
Virtual tourism takes you to see the penguin in Antarctica.
The attractions have been online, check in in the card
The German National Tourism Bureau launched many immersive VR tourism projects to global tourists, moving the Baltic coast, New Swan Castle, and Heidelberg Palace to VR technology. Visitors can experience the world -renowned tourist attractions through virtual reality equipment or reality. Essence The German National Tourism Administration stated that although digital experience cannot replace the travel experience of the real world, it can help tourists maintain interest in Germany during the new crown epidemic travel restrictions. In addition, virtual reality technology can also bring greater expectations and more inspiration to real travel while excavating potential tourists. South Korea also focuses on the development of digital attractions in its national tourism strategic plan, as well as the "Korean Tourism Universe Platform", which covers the construction of major attractions in South Korea and popular film and television dramas. Among them, Incheon will be made into the first intelligent tourist city in South Korea. It will digitize Incheon through virtual reality, reality enhancement and gaming to provide reference cases for South Korea's virtual tourism and future physical tourism. Ireland, Japan, Italy and other countries have also moved some tourist landscapes to online to maintain the popularity of the scenic spot. The Maldives and Jamaica even produced virtual reality scenes such as beaches and snorkeling.
Visitors visited the Tomb Egyptian Pharaoh remotely through virtual reality equipment.
In addition to officials, various technology companies also continue to seize the market for virtual tourism. Internet giant Google provides tourism services in Google Street Maps, including world -renowned attractions such as Petra Ancient City and Machu Picchu. E -commerce giant Amazon also launched virtual tourism services, and can also provide one -on -one communication with the audience to give participants in virtual tourism more "immersive". Of course, Disney, "IP Large Family", will not give up this opportunity. In addition to moving many IP characters to online, Disney also plans to move Disneyland around the world to online. Through virtual reality technology The joyful atmosphere of Disneyland. As a tourist country, my country has also gone at the forefront of the world in virtual tourism. In 2021, the well -known scenic spot Zhangjiajie established the "Yuan Cosmic Research Center", which is the first scenic spot in the country to set up the Yuan Universe Research Center, which will explore the development of Zhangjiajie Scenic Area in the direction of virtual tourism. The virtual tourism project "Datang Kaiyuan" based on the historical and cultural background of the Tang Dynasty was also officially launched in Xi'an. The historical style of restoring Chang'an City through digital technology, and building a building sand table in Tang Changan City in accordance with the real proportion. When various tourism institutions are creating "virtual attractions", with the birth of the concept of "digital collections", the problem of tourism income has also found some ways. Although many people may not accept the concept of "shopping in virtual scenic spots to buy virtual collections", as the overall concept of virtual tourism continues to improve, one day it will become a way for most people to travel.
A simulation trip in the restaurant
Of course, in addition to online virtual tourism, some virtual tourism "peripheral services" derived also made people shine. For example, a restaurant named "First Airlines" in Tokyo, Japan, focuses on the concept of virtual tourism, and uses "air trip to the ground" as a selling point. Although this restaurant began to focus on the concept of virtual tourism as early as 2016, and received certain attention, when the tourism industry fell into a slump, this restaurant became a hot "fragrant". Status, topics on social media have been high. Compared with the virtual tourism project of "temporarily hugging the Buddha's feet" after the epidemic, the "first route" has accumulated rich experience after several years of operation, and has a unique experience in the experience of virtual tourism.
This restaurant is actually a huge flight simulation cabin, just like the simulation cabin game in the playground. This simulation cabin can simulate the aircraft take off, fly high, land, and even simulate the slight vibration of air flow in the air. As soon as I walked into the restaurant, it seemed like entering the terminal of the airport. The front desk was arranged as a counter for registration procedures. The staff were uniforms of empty sisters, and even background music was related to flights. Beginning the "boarding" procedures 15 minutes before the meal. The booking cards of the guests are made of air tickets, passports and boarding pass. After completing the boarding procedures Simulator. Although it is a restaurant, there is no ordinary restaurant table and chair in the simulator. All furnishings are arranged according to the cabin. The first class and the business class use the same configuration of the Airbus A310 and A340, which is enough to be false. After all the "passengers" are seated, the waiter dressed by the stewardess will remind people to fasten the seat belt like a real aircraft, and explain the use of safety descriptions, oxygen masks and life jackets. After that, the "aircraft" began to "glide". The walls composed of many large screens will simulate the runway outside the window, and when the "aircraft" is about to take off, the warning light will also be on. At the same time According to the corresponding shock, the audio will simulate the roar of the engine when the aircraft takes off. The scenery outside the window gradually changed from the runway to the air until it passes through the clouds into the high altitude. After the "airplane" runs smoothly, the "stewardess" will send VR eyes to each guest to allow "tourists" to have a sightseeing experience.
Dining on the "first route" is not just a gourmet trip, the perfect cabin restoration is more like a realistic journey of carefully designed.
With the development of virtual reality technology and the operation of virtual tourism in recent years, the "first route" sightseeing film is already the top level in the presence of scenery, scene, and audiovisual effects. We can feel the landscape and customs of the selected destinations in the situation. In addition to famous cities such as New York, Paris, and Rome, the destination also includes a journey of "crossing time and space". Brother Wat, Berlin Wall in 1989, etc. When the virtual tourism experience was over, most guests remembered that it was actually just a restaurant.
The catering here is also presented in an aviation meal, but it is all foods made by first -class chefs. After the meal, the 120 -minute virtual tourism is also close to the end. The "airplane" is ready to land to welcome the next wave of guests. The entire dining process is more like a real scene performance that allows guests to participate in it. The sense of participation and real experience at the scene make people praise. This virtual tourism also provides many travel institutions with new ideas.
When the real world's tourism industry is sluggish and virtual tourism has not fully developed, this "tourism" method combining virtual and reality may be a good option.So, if you give you a pair of glasses, you can wear it without being limited to the region and "crossing time and space". Will you come to a virtual tourism?This article contains the 15th issue of "World Expo" magazine 2022
Editor in charge: ZAN
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