"Net Red County Mayor" Qiu Xueming served as the image ambassador of the "Enjoy Yupin" live entrepreneurial competition: I want more talents to enter the industry to bring goods

[Dahe Daily · Dahecai Cube] (Reporter Chen Wei intern Zhang Rui) Qiu Xueming, the "Net Red County Mayor" on Douyin, is the image ambassador of the first "Enjoy Yupin" live entrepreneurial competition in Henan Province.

In the past three years, Qiu Xueming has unanimously committed the cultivation of the local Internet celebrity live team. As the image ambassador of the conference, he hopes to take this as an opportunity to attract more talents to enter the live broadcast, create a stronger live broadcast atmosphere for Henan, and allow more good products in Henan to move towards the country through live broadcasts to achieve the revitalization of the Henan brand.

These agricultural products in Henan are suitable for live broadcast and cargo

Qiu Xueming is not the county chief. He is now a third -level investigator of the People's Government of Guangshan County, Xinyang City, Henan Province, in charge of the local e -commerce industry. In early 2020, he began to use the account of "Special Bank 001 Qiu Xueming" on Douyin to open live broadcast and bring the goods. Fans affectionately called him "Internet Red County Mayor".

"Webcasting is one of the latest applications of the Internet, and the trend is also the wind." Qiu Xueming said that public officials to do live broadcast can play a leading role. Entrepreneurs and real economies in the society should master this new business Mode and marketing means.

In Qiu Xueming's opinion, live broadcast e -commerce and self -media e -commerce have made the entire social business format and business model change. The development of economic development is also conducive to the transformation and upgrading of the industry, improvement of quality and efficiency, and can provide opportunities for rural revitalization and industrial development.

Many products in Henan are very suitable for sale through live broadcasts and are very competitive. "For example, our high -gluten wheat flour, and the stew noodles and instant noodles surrounding the deep processing of flour, and the hot and sour powder processing around sweet potato." He said.

Just in Xinyang, Qiu Xueming can list a series of high -quality live broadcast products: yellow peaches, coriander pork, native eggs, loose chickens, ducks, earth goose, etc., which are currently selling hot yellow peaches, noodles, etc. Very local agricultural products.

Many of these products have appeared in Qiu Xueming's live broadcast room. Since the live broadcast in early 2020, Qiu Xueming has completed a total of about 2,000 live broadcasts.

The live broadcast of the cargo atmosphere needs to be improved

However, Qiu Xueming believes that the live broadcast atmosphere in Henan is still not enough.

"I feel that there are still too few people doing live broadcasts in Henan, and the whole atmosphere and scale have not been done." This time, the first "Enjoy Yupin" live entrepreneurial competition in Henan Province, Qiu Xueming will be the image ambassador. He hopes to attract more talents through the competition. Enter the live broadcast and revitalize the Henan brand. In his opinion, the provincial Development and Reform Commission and many functional departments participated in the live broadcast contest, and the effect of demonstration and leadership was very significant.

However, there is still a certain gap in the development of live broadcast e -commerce in Henan in terms of industrialization, scale, branding, e -commerce, and traceability. Many products cannot meet the needs of Internet marketing.

Qiu Xueming said that he is not a "big net red", but a live broadcast can also sell nearly 10,000 catties of peaches, and a Taoyuan will be exhausted at one time. If you want to sell Taozi the next day, you need to find Taoyuan again. The continuity of the product, quality control, etc. are not easy to grasp. I also planned to sell native chickens before. At that time, it was estimated that there may be thousands of sales, but there were only less than 1,000 supply at that time, and the live broadcast was sold for half an hour. The scale restricted the expansion of sales.

The supporting services of e -commerce are also lacking in Henan. After placing an order through live consumers, agricultural products need to be selected, packaged, and logistics, and can be sent to consumers. The individual of these supporting farmers must not be completed, and the government needs to invest, and make the supporting hardware required by these live e -commerce companies.

Diversifying the local Internet celebrity anchor team

In a live broadcast of a field, Qiu Xueming was also brewing a plan. He wanted to let every county and districts in Xinyang cultivated a "net red county magistrate" and live with him. He has talked about this idea to Douyin's official, and wants to give Douyin some traffic support in this way, and make a benchmark for Xinyang e -commerce live broadcast.

In addition, he also planned to engage in the "100 Internet celebrities" plan with the Guchi County Government. Focusing on the local specialty products and industries of Gu Shi, each township builds a live -broadcast and cargo team. There are 4 people in each team and about 130 live teams. These small teams can live independently, or they can be jointly broadcast around some themes to promote the close combination of live broadcast and goods with the local industrial chain.

"The local breeding live broadcast team is very important. These people have a complex for their hometown and are willing to serve the local economic development for a long time." Qiu Xueming said.

Moreover, Qiu Xueming was cautious about blindly inviting "big net red" to bring goods.

He noticed that the cost of many "big net reds" was very high, and the price of the product was very low. Agricultural products themselves have a small profit and cannot support high "pit fees", and if the price is too low, it will crack down on the enthusiasm of farmers to grow and cultivate, and does not play the purpose of increasing farmers' income. "Big Internet Red" with goods is not conducive to precipitating local brands. Many consumers shopping through "big net reds" is for the influence of the Internet celebrity, and there is no loyalty to the product itself.

He gives "amateur" advice

For the "amateur" who is interested in entering the live broadcast industry, Qiu Xueming also taught his live broadcast experience in the past three years.

"First of all, we need to learn the rules of the platform. There are many platforms that can be broadcast live now. There are both short video platform Douyin, fast -handed hands, and e -commerce platform Taobao, Pinduoduo, grass -planting platform Xiaohongshu." Each live broadcast platform has its own rules, and the user group is also different. When you first enter the live broadcast, you need to learn more rules of these platforms and understand the platform tone. According to the situation of the live broadcast platform and its own resource advantages, choose a competitive product live broadcast, and design appropriate packaging and specifications for your own products. In the live broadcast, it is also necessary to pay attention to the use of technology. How to attract the audience, the appropriate, the layout of the live broadcast room, and how the assistants cooperate with it are actually very particular.

If you want others to see your live broadcast, in addition to the attractive content and competitive products, you must also do a good job of operation. At present, the live broadcast industry has high requirements for operations. If you want to become a master of operation, you must also study hard.

Finally, we must do a good job of after -sales service and control the quality of the product, so that a live broadcast room can develop for a long time.

"Many people in my live broadcast room have repeatedly placed orders. They recognize my family's things, excellent quality, and never gazed." Qiu Xueming said, "I promise to fully fulfill all customers. If you are not satisfied, you can contact me to refund, return or make up orders. "

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

- END -