National Film Bureau: Issuing 100 million yuan viewing consumer coupons

In order to further stimulate the potential of film consumption and promote the orderly recovery of the film market, the National Film Bureau recently issued a notice, with the slogan "Love Movies · Love Life", and launched the 2022 film -benefit consumption season activities in August to October. Promote more new films to speed up the release, and unite multiple movie ticketing platforms to issue a total of 100 million yuan of movie viewing consumer coupons, deeply dig the potential for rural film consumption, promote tax reduction, social security premiums, rents and exemption, electricity consumption, phase discounts in electricity consumption, and electricity use discounts. Business interruption insurance policies have landed in the film industry.

According to statistics from the National Film Equity Office, under the pull of domestic films such as "Lone Moon" and "Life", the cumulative box office of the summer of 2022 has exceeded 7 billion yuan.

The National Film Bureau's Notice on Carrying out the 2022 Film benefit of the people's consumer season

Guoyingfa [2022] No. 6

All provinces, autonomous regions, and municipalities, the film and cinema companies, the Chinese Film Producer Association, and the China Film Distribution and Screening Association:

In order to promote film consumption and accelerate the recovery of the film market, the relevant matters of the 2022 film benefit consumption season (hereinafter referred to as the film consumption season) are launched as follows.

1. Overall arrangement

(1) Basic thinking. Implement the important decision and deployment of the Party Central Committee's "epidemic situation, stabilize the economy, and develop safely", coordinate and launch a pragmatic and diverse promotional measures for film consumption, optimize consumption supply, release consumption potential, and give full play to film consumption The leading role in the traction of the film industry cycle can better meet the needs of the audience to watch the movie, effectively promote the continuous recovery of the film market, and help promote the high -quality development of movies in the new era.

(2) Main principles. Adhere to system planning and focus on promotion, give full play to the overall driving effect of the two popular periods of summer and National Day on the film consumer market, achieve coordination and highlight of film consumption promotion measures, and promote high -quality films to achieve social benefits and economic benefits. Persist in benefiting the present, based on the long -term, actively cope with the current epidemic situation, promote the recovery of consumption faster, stabilize the main body of the film market, but also promote the continuous innovation of film consumption policies and systems, providing a solid for the establishment of a high -level film market that adapts to the strong film market. support. Adhere to the bottom line of thinking and overall planning, will run overall development and safely through all aspects of the film consumption season and the whole process, strictly grasp the epidemic prevention and control, and strictly abide by the safety bottom line.

(3) Development time. From August to October 2022.

(4) Activity slogan. The slogan of the movie consumer season is "Love Movies · Love Life".

2. Main content

(1) Rich film supply. Encourage film production and distribution units to actively launch high -quality films to enter the market, promote more new films to accelerate release, and actively carry out online and offline films such as road show live broadcasts and main creators. More audiences walk into the theater to watch the movie.

(2) Release consumer coupons. United Cat Eye, Amoy Tickets, Douyin and other movie ticketing platforms, issue 100 million yuan of movie viewing consumer coupons, set up "love movies · love life" 2022 movie Huimin consumer season area column, subsidize the audience ticket purchase fee Consumption enthusiasm.

(3) Digging the potential of rural consumption. Continue to vigorously support the construction and operation of township cinemas, improve the quality of viewing experience and service, and organize rural film consumption promotion activities in accordance with rural characteristic festivals.

(4) Promote the implementation of the bailout policy. Do a good job in the publicity and implementation of tax reduction, social insurance premiums, and rents and exemptions in the film industry. The realization of film companies and film practitioners should be known and enjoyed. Support film authorities at all levels to actively communicate and coordinate with the development and reform departments, and promote the implementation of the preferential policies of electricity consumption in the film industry. Support film authorities at all levels to actively communicate and do with the Banking Insurance Supervision Department, and encourage film companies to voluntarily purchase business interrupt insurance and public liability insurance.

Third, guarantee measures

(1) Strengthen organizational leadership. Film authorities at all levels should further enhance the sense of responsibility and urgency, seize the film consumer market to enter the summer, and the National Day file is favorable. Actively organize local film companies, e -commerce platforms, and media units to participate in the film consumption season. To make good use of local resources, incorporate film consumption measures into local consumer brand activities to ensure that various measures are effective.

(2) Do a good job of preventing and controlling the epidemic. Film authorities at all levels should take on territorial management responsibilities, guide the relevant units participating in the film consumption season to effectively bear the main responsibility, implement measures to prevent control and production safety in the detailed epidemic, and create a safe and assured film consumption environment.

(3) Do a good job of publicity and promotion. Film authorities at all levels should strengthen the summary, refinement, replication and promotion of good practices and good practices, and give full play to the leading role of demonstration. Film channels, China Film News and other media should promptly report the operation of the film market, consumption promotion measures and effectiveness, etc., and create a good consumption atmosphere.

National Film Agency

August 11, 2022

Sichuan Observation (Source: CCTV News)

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