Baijia media across the country walked into the Shandan Army Racecourse Barley Base to witness the "food heart" of Fenjiu

On August 9, 2022, more than 100 media across the country walked into the first workshop of Fenjiu -Zhangyama Danjun Racecourse Grandma Barroba Grain Base to personally experience a fantasy journey from a seed to a fragrant fantasy.

It is understood that in October last year, the first stop of the Fenjiu First Workshop event was selected at the Fenjiu Sorghum Base in Qin County, Shanxi, and successfully created a major IP of the industry's attention. This year, Fenjiu once again invited nearly a hundred mainstream media to walk into the Shanan Daluan Grain Base, which reflects the confidence and determination of Fenjiu based on the quality of the quality, accelerating Fenjiu's rejuvenation, and building a first -class enterprise.

"We hope that through field inspections, let everyone understand the efforts of Fenjiu in terms of food security, the construction of the original food base, and the ecological circulation industry chain, and effectively experience the" grain heart "and brand self -confidence of Fenjiu, and further promote the development of Fenjiu's brand. Yuan Qingmao, Secretary of the Party Committee and Chairman of the Fenjiu Group, said so.

Entering the first workshop of Fenjiu —— National mainstream media raw grain (barley) base activities were held at the Danjun Macau in Zhangye Mountain

Tracing for a seed: explore the source of the fragrance of Fenjiu

According to reports, ten years ago, in order to allow the quality of Fenjiu to lead the industry, Fenjiu began to prefer various high -quality grain production areas nationwide to build the original Fenjiu raw grain base. After a long -term comprehensive demonstration, Yaman Dan Military Farm has become a barley production base for Fenjiu due to high -quality soil, climate, and environment:

The Shandan Army Racecourse, located in the northern foot of Qilian Mountain, has a long sunshine, large temperature difference between day and night, deep and loose soil, rich in organic matter, no industry and pollution without pollution. It is a pure green and fertile soil. Full, high starch content, is one of the best food for brewing Qingxiang Fen wine.

It is understood that the Qilian Mountains at an altitude of 4,000 meters have melted with snow and water, nourishing the farming oasis of the Hexi Corridor at an average rate of 10 meters per second. Looking at it, the endless wheat waves were surging.

Wang Jiawei, a technician of Shandan Army Racecourse Grandma planting, tells the "Time Times" where barley is planted here. He said that the altitude of Yaman Dan Army Racecourse is 2700 meters, and the barley variety planted here is beer No. 7. "Because our altitude is relatively high, the protein content of barley breeds is relatively high, which is very suitable for making wine."

According to the person in charge of Fenjiu's original grain procurement, through the most stringent screening, it meets the requirements of protein balls, cereal protein, and embryos. In the end, it can become a natural organic original grain. "Then, high -quality barley passed through thousands of miles to Shanxi, providing a bottle of high -quality Fenjiu's brewing of the wine. This is the source of the fragrance quality of Fenjiu, and it is also a gift from Fenjiu."

Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu Group

Technical empowerment injecting the ultimate ingenuity into the fragrance of Fenjiu

In addition to the "time and place", the quality of "people" and technology development is also particularly important. According to reports, since this year, the Fenjiu Yuan Grain Base has increased the selection and promotion of new varieties, strengthened the introduction and promotion of new varieties and new technologies, realized the organic combination of agricultural development and modern technology, enhanced the quality of raw grains in the base, and created fragrance wine to create fragrance wine Soul injection of extreme ingenuity.

At the scene, Zhou Yuancheng, a barley expert from the Institute of Wheat of Shanxi Agricultural University, introduced that through several years of experiments, the new barley variety "Fenjiu Damai 30" was selected, and it has been registered as "Fenmai 30" in the Ministry of Agriculture. Through comparison experiments, the "Fenmai 30" excellent curvature and alcohol rate and original wine -style sensory score are better than the barley varieties used.

"In the next step, we will try to build the corporate standards of Fenjiu's" making song "dedicated barley, laying the foundation for the standardization and standardization of Fenjiu's future production." Zhou Yuancheng introduced.

Ping Junai, an expert in sorghum experts in Shanxi Agricultural University, introduced its new species of sorghum -Fenjiu Sorghum 30, and the Ministry of Agriculture was registered as Fenliang 30. Fenliang's 30 has a high alcohol rate, good commodity, high yield, good production, and has extremely high barren resistance and nutrient utilization efficiency. After experimental, the new variety "Fenjiu Sorghum 30" has passed Fenjiu in 2021. Planting test of the original grain base.

Yuan Qingmao said that if quality is the cornerstone of the brand, then technology and quality are the two wings of Fenjiu quality, and it is also an important guarantee for Fenjiu to maintain core competitiveness. Grasp the management and control of the entire industry chain, and to enhance the brand's loyalty with higher standards and requirements, and to improve the brand's loyalty. It is the unchanged pursuit in the process of construction and development of the original grain base of Fenjiu.

More than a hundred mainstream media across the country walked into the Danjun Racecourse of Zhangye Mountain to explore the source of the authentic starting of Fenjiu Qingxiang

Starting from the source to create a benchmark for the foundation of wine companies

Starting from the trickle of the source, starting with one inch of land from selection, starting from the trial planting a grain of raw grain seeds, from 2012 to the present, Fenjiu planned and constructed about 1.2 million mu of raw grain bases in Shanxi, Hebei, Jilin, Inner Mongolia, Gansu and other places. Starting from the source of winemaking, it will create a set of unified standards that run through the entire industry chain. Guided by the concept of modern agricultural development, it provides Fenjiu brewing with excellent quality and stable output raw material basic guarantee.

From the beginning of the establishment, the Fenjiu Grain Base has giving full play to the requirements of "adapting to local conditions, gradually promoting, and intensive planting in the advantage areas", giving full play to the advantages of resources, climate and location, actively cooperating with the advantages of the original grain production, and continuously optimizing the base model.

It is understood that in the optimization base model and strengthening the base control of the base, Fenjiu's original grain base has also been at the forefront of the times and leading the industry.This year, its raw grain company put forward new requirements in the management of base planting. At the same time, the new model of the "traceable system+mobile management software+station base administrator" was used to explore the "traceable system+mobile phone management software+transfer base administrator".The digital supervision and management of the entire process of planting truly achieves the integration of "planting, collection, storage, and transportation", which greatly improves planting efficiency.The Shandan Army Racecourse is located in the middle of the Hexi Corridor, the high altitude area of the northern foot of the Qilian Mountain, and is one of the Fenjiu Damai Grain Base

Cover news reporter Yu Qishu

- END -