The Personal Disease Capital Platform establishes a transparent operation committee to strengthen the management and control of "malicious promotion"

Cover news reporter Zhang Yuexi

Although the emergence of a large -scale fundraising platform has solved the dilemma of many patients who need to be urgently needed for cure, but the gray -black industry issues that are attached to the major disease -raising industry have always existed. They pushed the real fundraising link to various channels as a pushing hand, and finally extracted high amounts of money from the fundraising, sometimes as high as 70%, which seriously affected the ecological health of major illness fundraising platforms such as water droplets and relaxed fundraising platforms. Essence

On August 10, the water drops announced the results of the response measures for gray -black production such as malicious promotion for the first time. Guo Nanyang, the person in charge of the supervisor of Water Drops, introduced that at the end of 2021, the platform received multiple reports and complaints from users at the end of 2021, questioning the authenticity of the relevant fundraising link. After the investigation, the platform found that there are indeed some institutions or individuals who actively contacted the fundraising of various major illnesses fundraising platforms, saying that they can help them forward and promote the fundraising links, and collect the so -called "service fees" and "service fees" and "" service fees "and" Promotion fee.

"We define this kind of behavior as malicious promotion. There are two main characteristics. The first is that the fees are very high. Some are 30%, 40%, or even 70%. The purpose; the second is the relatives who pretend to be a funder to frequently issue fundraising links through various platforms, "Guo Nanyang said.

According to him, the risk control team has now mastered a set of ways to identify malicious promotion. First of all, the platform will take the initiative to build models through big data algorithms, artificial intelligence and other technologies. Based on the behavioral information of fundraising, donor, and malicious promoters, to screen abnormal fundraising projects, lock in fundraising projects suspected of malicious promotion; then The fundraising consultant will go to the offline visit to conduct multiple verifications. Once the verdict is a malicious promotion, the fundraising project will be stopped. "If the circumstances are serious, the funds raised will be returned to the donor by the original road." Guo Nanyang said.

According to Zhu Zetao, the person in charge of the water drop, the platform has also recently strengthened the authenticity of the case, and will verify the identity of the funds and requires the fundamental information to provide a picture of the identity information to ensure that the identity of the funds is true. The patient service consultant team and the medical expert team will visit the hospital on the spot, and the medical data review ensures that the fundamental of the funds will be real. He also revealed that water drops are preparing to establish a transparent operation committee. The committee will be composed of key positions in charge and experts familiar with the law of law and charity to carry out governance and supervision around the case information and funds of the platform.

From a data point of view, the malicious promotion phenomenon on the platform has been curbed. The reporter learned that at present, more than 800 cases of malicious promotion have been controlled by water drops, and more than 600 user accounts with malicious promotion have been controlled. As of July, maliciously promoted fundraising projects have dropped more than 20 cases a month.

Personal disease help platform has always been the field of public attention. Earlier, the main platforms such as the easy planning and water droplets jointly signed the "Individual Diseases Internet Service Platform Self -discipline Initiative" and the "Personal illness to help the Internet Service Platform Self -discipline Convention on the Internet" version 2.0. The amount of help is generally not more than 500,000 yuan, and the incomplete rescue funds may be entered into the hospital. The help of personal illnesses shall not be confused with charitable activities.

Relevant experts said that maintaining the normal operation of the Internet service industry for personal illnesses need not only require platform self -discipline, but also actively promote the effective supervision of market supervision and management departments. At the same time, it is necessary to play the role of social forces such as "social supervisors" and promote industry development Nise cycle.

- END -