The 3rd China Short Video Conference is highlights

Empower the new industry to build a new format

The 3rd China Short Video Conference is highlights

The opening of China's short video conference. Reporter Zou Jiayi Photo

Blessing states, jasmine blooms. On the 10th, the 3rd China Short Video Conference opened at the Changle Digital China Convention and Exhibition Center in Fuzhou. The conference was jointly organized by the State Administration of Radio and Television and the Fujian Provincial People's Government, and the China Radio and Television Social Organization Federation, Fujian Radio and Television Bureau, Fuzhou People's Government, Fuzhou New District Management Committee, Fujian Broadcasting Film and Television Group, etc. The theme of the main battlefield is the theme, which attracts big coffees in the country in the country to gather in Rongcheng, seek the development path of the industry, and help healthy and upward the prosperity and development of the short video industry.

Release 12 project results

At the opening ceremony, the promotion ceremony of the Fuzhou short video industry chain was successfully held. 12 projects such as Ali Films, Youku, Taomeng Film, and Tianshi Valley were issued on -site.

Among them, the leading companies in the short video industry such as Ali Pictures and Dunqi Studio, Youku and other short video industries are in the new institution of Rongxian; the well -known domestic short video companies such as Xin Xuan, Yingdi, Tao Meng Film, and OST Media clearly explicitly come to banyan investment and cooperation intention intentions Essence

Why do head -headed companies and well -known enterprises set their sights on Fuzhou?

"The development of the short video industry has conditions and foundation." Wu Yajun, the head of the Film and Television Department of the Central Academy of Drama and the head of the film and television art and communication research center, said, "Short video is developed based on digital technology. This is Fuzhou Fuzhou. At the same time, the good economic foundation of Fuzhou is a solid backing of the development of the short video industry to ensure that the development is driven after development. We also observe that more and more technical talents and business talents have flooded to Fuzhou and have a superior environment and talent. Reserve, Fuzhou naturally becomes the choice of more and more short video companies. "

In recent years, Fuzhou has implemented digital visual and audio -visual innovation development projects, and promoted the development of radio and television industry, online audiovisual industry and "short video+" prosperity. Up to now, there are more than 330 high -quality short video content production and production enterprises, and 960 short video works have won provincial and national awards, including 26 national -level awards. In the next step, Fuzhou will focus on creating digital audiovisual original boutiques, promote the innovative development of online audiovisual work and short video industry, and create new growth points for the Internet economy.

Release annual China's short video industry development report

What is the current situation of short video development? What are the new trends, new characteristics, and new ecology in the development of the industry? 2021 China's short video industry development analysis report was released at the meeting. Through the comprehensive and deep industry data interpretation and vivid and vivid innovation cases, participating personnel can better develop a new direction of pulse short videos and stimulate new ideas in the future.

——The development trend is booming and the influence is increasing. In 2021, the number of short video users reached 934 million, a new high. The user's use time continues to grow, and the per capita use time is up to 125 minutes, and the user's stickiness continues to increase.

—— The algorithm recommends healthy development, and the positive energy is more abundant. In terms of major theme propaganda, short videos played an important role in vital army. Faced with emergencies such as the new crown epidemic and heavy rain in Henan, the short video platform builds a propaganda matrix of the transmission of timeliness, authority, service, and convenience.

——The industry management is continuous and standardized, and the content ecology is healthier. The competent authorities have strengthened the supervision of the entire process of the past, incidents, and afterwards in response to problems such as non -performing values ​​and violations of laws and regulations in the short video field.

——The radio and television sang high "steady advance", "climbing" and "breaking the circle" performed brightly. 100%of the radio and television media at the provincial level settled in the short video platform, and Hunan Radio and Television had accumulated over 300 million yuan, ranking first; Henan Radio and Television Station made traditional culture "out of the circle" with phenomena such as "Tang Palace Night Banquet" and other phenomena. Become the champion of fans of the national radio and television media account in 2021.

——The large screen and small screen accelerate the fusion, and "Future TV" sails. The short video accelerated the large -screen ends such as cable TV, Internet TV, and IBTV, breaking the boundary of the size screen, and striding forward to build a large -scale audiovisual development pattern.

Recommended cases of short video innovation in 2021

"Please reply! "The Footprint of the 2021 Leader", "The century in the family book: This prosperous world, as you wish -the romance of the revolutionaries so hard core" ... In 2021, a large number of short videos that recorded the true feelings and the warmth of warmth have been deeply rooted in the hearts of the people. National short video innovation case in 2021.

The recommendation activity was jointly launched by the Supervision Center of the State Administration of Radio, Film and Television, the Micro Video Short Film Committee of the China -Broadcasting Federation, and the "Research on the Development of the New Era Short Video Excellent Development of the New Era", which aims to accelerate the development of the media integration and promote the application of short videos. Innovate and spread to create a benchmark for the short video industry.

Among the 67 short video innovation case projects recommended by the initial evaluation, 17 shortlisted innovation cases were produced, including 12 annual innovation case recommendation projects and 5 shortlisted projects in innovation cases. Among them, the "First Advertisement in Shaxian Snack History" of Fujian Broadcasting Film and Television Group Satellite TV Center was selected as annual innovation case recommendation project, and Fuzhou Tianzhigu Network Technology Co., Ltd.'s original animation IP "Tudou Series Charity Short Video" was selected for innovative cases project.

Zhang Yibin, chairman of Fuzhou Tianzhi Valley Network Technology Co., Ltd., introduced that the company plans to better combine animation and short videos in the future to make the field of the universe in the universe, and to produce cinema movies on the basis of Tudou's short video.It is expected to be launched next year. "At the meeting, 142 media member units of the China -Broadcasting Federation Micro Video Short Film Committee initiated the "Self -discipline and Healthy Development Initiative" in the short video industry to promote the construction of a win -win, strong healthy and sustainable development of the short video industry.(Reporter Pan Qian Jiang Yachen)

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