Shao Wu: Doing travel articles in the provincial transportation heat

Heping Ancient Town Crossing Performance

Southeast Network News (correspondent Deng Xianlong Liu Jianfei Chen Chunhua) Jinkeng red tour, Heping ancient town tour, Xiaojiafang ecological tour ... In the past few days, Shawu tourism in Fujian showed "red, ancient, green" colorful scrolls, and the scenic spots were red fire. This is mainly due to the three major events, including basketball, martial arts routines, and martial arts Sanda of the 17th Provincial Games in Fujian.

Under the stimulus of various creative propaganda and the new products of the scenic area, those who originally only came for the event became tourists. The joy of "spectators becomes drifting, accompanied by playmates, and participating in consumption".

According to incomplete statistics, from July 1st to 29th, a total of 102,600 tourists received 102,600 tourists at the 3A level of Shawu City, with ticket income of 4.18 million yuan, an increase of 80%year -on -year; %.

Preheated in advance to launch creative materials

A total of more than 800 athletes from the Provincial Games came to the competition, of which 8 of them were minors. A minor participating in the competition, driving the whole family and even a relatives and friends to come to the show.

Heping Ancient Town Leisure Experience

"Everything is predicted, and it is not abolished." The Shawu Municipal Party Committee and Municipal Cultural and Sports and Tourism Bureau closely seized the opportunity of the popularity of "one support and three", "one support four", and "one entrusting N" While doing my best to go to every event, integrate all tourism resources, consider it, operate on the market, work hard, plan high -standard planning, provincial heat -on popularity, do a good job of tourism marketing, and boost Shawu Cultural Tourism consumer market.

"In early June, we launched the" Quanmin Yue Buy? Shao Wu 'Wen Tour Promoting Consumption Campaign to promote the preheating of the provincial movement economy in advance. Guests, referees, athletes, and family members, etc., have made all -round publicity on tourism products. "Deng Weihua, director of the Cultural and Sports and Tourism Bureau of Shawu City, said.

In addition to the production of tourist bookmarks, the cultural tourism department also prepares a variety of exquisite tourism promotional materials such as handbags, souvenirs, and folding manuals printed with the elements of tourism and provincial games. Create a strong publicity atmosphere. After more than three months of hard work, it has received significant results.

Before the Provincial Games, Shawu Cultural Tourism Department also organized various travel agencies, tourism companies, scenic spots, major hotels, etc. to centrally publicize and interpret policies and measures on promoting the development of cultural industries and tourism. Share information and analyze the trend of the cultural tourism market in conjunction with the characteristics of sports economy.

Provincial transportation companion becomes a playmate

Yunlingshan River Liu Jianfei/Photo

"During this time, tourists have increased dramatically, and the average daily reception volume is nearly a thousand people. Compared with last year, it doubled, and it returned to the popular scene before the epidemic in 2019. Fu Dejun, the marketing director of Yunlingshan Scenic Area, said.

On August 3, tourists who came to experience the drift squeezed the ticket hall. According to on -site managers, at least 80 % of the tourists who came from the Provincial Games have been related to the competition.

Luo Mingfu from Fuzhou was one of them. He accompanied the nephew to participate in the game. After watching a few games, he convened seven or eight people who watched the game and came to Yunlingshan to experience drift. After the drifting, I was so emotional: "If it wasn't for the contest of the nephew, I would definitely have no time to drift, because I was usually too busy. I think the drift here is very distinctive, the gap is large, very exciting, and very enjoyable."

After understanding the policies and the information of the Provincial Games, businesses are aimed at a good time to "make a big money". They all fists, or tailor -made new products, or transform to improve the business environment. Preparation.

Liu Jianfei/Photo of the Provincial Games Basketball Competition

Townships such as Jinkeng, Heping, Xiaojiafang, Dabu Gang, and Shuibei have built tourism projects with tourism projects. In addition to fully highlighting the unique elements of their respective scenic spots, they also launch red memory tours and retro style tours in a timely manner in accordance with the golden period of the summer vacation. , Vacation and leisure tour, happy farmhouse tour, healthy and healthy tourism, drama, summer tourism, natural ecological tourism and other high -quality lines and new tourism formats.

Not only are the big merchants competing for the "Provincial Games Economy" big cake, but small vendors also get a share. Boss Li, who is grilled and shaved in the south of the city, specially added a 51 -inch TV in order to "grab the guests". He said, "It took only three days to earn the cost."

Colorful activities produce a "overflow" effect

During the Provincial Games, in order to promote the consumption of cultural tourism and attract more tourists to Shawu travel, Shao Wu launched the online live broadcast of "Yunyou Shaowu", putting more than 600,000 yuan in consumer vouchers, and launched "broken copper tea" through the live broadcast of Douyin. Special products such as kiln porcelain.

"I grabbed hundreds of dollars of vouchers, I can use it for eating, accommodation, and playing. I took my friends for three or four days. I spent more than 1,000 yuan, which is very cost -effective!" Mr. Lu, a basketball enthusiast from Zhangzhou Consumer vouchers, took a few friends to drive to Shawu to play.

Liu Jianfei/Photo

At the same time, Shao Wu also focused on the themes of the four seasons, Da Wuyi, etc., and planned more than 10 boutique lines such as "Dragon Dou -Peace -Golden Pit" to innovate 5 business products such as "Yuanhe Peace" and Jinkeng red script killing. 42 immersive experiences such as "World Peace · Dream Back to Ancient Town" have attracted many viewers to compete for experience.

In addition, the main hotels and theaters also launch the "consumption full reduction" activity in a timely manner; 8 scenic spots in the city have launched a month -free ticket -free event for tourists and Anhui tourists. Essence Shao Wu hosted the effectiveness of this provincial event not only reflects the above -mentioned vested economic benefits, but also received unexpected "overflow" effects. For example, Shawu citizens' civilized viewing competition, enthusiastic service of volunteer teams, the majority of dry groups and hearts and reliefs have left a good impression on sports officials, referees, athletes and guests, and realized the creation of a national civilized city blessing. "Urban business card injection new connotation.

Relevant personnel of the Provincial Games Organizing Committee said that although Shawu City has only hosted three games such as basketball and martial arts this time, it has actually possessed the conditions for undertaking other items and higher specifications and larger competitions. In the next step, they are going to arrange the Fujian Youth U series basketball championship, the province's 3 -to -3 basketball league, and weightlifting related large -scale competitions in Shawu. It is reported that there will be more than 100 teams in the 3 -to -3 basketball league to participate, which is the largest young young basketball game in Nanping in recent years. At that time, the Shawu tourism market will be activated.

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