Quick Comment ｜ Diversity exploration relieving ticket dependence

In recent years, theme parks in various places have worked hard to transform and upgrade, get rid of the traditional "ticket economy", and combine it with the big IP to become a new track for industry exploration. On July 30, the first Ultraman theme museum in Shanghai Haichang Ocean Park opened, which was regarded by the industry as a local theme park to break the road to break the situation. (August 9 "Workers Daily")

The hot summer tour theme park has become a good helper to drive the tourism industry. The Tongcheng travel platform shows that among the types of tourist areas in the past week, theme parks have become the first choice with an absolute advantage of 88%. On the Ctrip platform, the theme park's popularity rose 77%from last month. Among them, IP became its "attractor" magic weapon.

The theme park holds the big IP in hand to inject new vitality into the upgrade of tourism. In September last year, Beijing Universal Studios made the theme park economy with the "one of its own". All tickets were sold out within 1 minute of sales. The movie IP is inseparable. The happy economy created by theme park not only becomes the "traffic" of the tourism market, helps the masses to live a better life, but also nurture the city's IP and build a strong city. Therefore, it has multiple practical significance to make the theme park well.

Stepping on the new track and do a good job of "addition and subtraction". For a long time, excessive ticket dependence is a stubborn disease that hinders the upgrading and development of tourism. The theme park must be stable and far away. It is necessary to do a good job of breaking the ticket dependence on this "subtraction" problem in order to better release the development vitality. It is not difficult to see that many domestic scenic spots have opened ticket reduction models, and even some scenic spots have achieved income from decline and rising after the tickets are free. This shows that doing subtraction in the economy of tickets to a certain extent is to add addition in comprehensive tourism benefits. The transformation and upgrading of the tourism industry should be explored and spent more than the tickets. It is necessary to do a good job of "adding the law" -to continuous and enrichment, work hard in diversified development of tourism products, improve the quality of tourism services, and optimize tourist tourism experience, strengthen the integrated industry chain of food, housing, travel, and purchase benefit. In the process of combining the theme park with the big IP, it is also necessary to do a good job of localization and characteristics to make it useful and more grounded for me. In this way, we can give tourists a better tourist feast.

After years of development, it is not just a small ticket that has achieved the tourism economy. Looking forward to the "internal power" that the theme parks and scenic spots are getting rid of the ticket dependence, the vitality of innovation and development is constantly being released. The road to tourism transformation and upgrading has become wider and wider.

Text/Guangzhou Daily commentator Zhang Dong Meitu/Guangzhou Daily · Xinhuacheng reporter Yang Yaozhen Guangzhou Daily · Xinhuacheng editor Chen Wenjie

- END -