Today's remarks ｜ "Cultural Tourism+Technology" makes poetry and far away from far away

On the morning of August 9th, the 2022 Guangdong Cultural Tourism Promotion Conference and the launching ceremony of the Cultural Tourism Consumption Season (hereinafter referred to as the "Promotion Conference") kicked off in Guangzhou. On the same day, as one of the series of activities of the promotion conference, the 2022 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Travel Fair") officially opened. Recommended series of activities through exhibition display, cultural tourism investment and financing, cultural and technological, cultural tourism consumption subsidies, cultural tourism night economy, cultural industry empower rural revitalization and other key industrial sectors. Travel consumption vitality, display the new image of Guangdong cultural tourism integration, promote the exchange and cooperation of the tourism industry, and solidly promote the high -quality development of the province's cultural tourism industry. (August 10 "Southern Daily")

In recent years, the development of new generation of information technology such as 5G, cloud computing, big data, and artificial intelligence has provided effective solutions for the pain points and difficulties in the management, services and marketing of cultural tourism, services and marketing. The accelerated integration of cultural tourism and scientific and technological governance has prompted informatization and digitalization to become an important engine of cultural tourism innovation. The promotion conference and the multi -dimensional extension of the travel fair show the new achievements of Guangdong Cultural Tourism and Technology, which provides useful experience and inspiration for the development of the travel industry.

First, "Cultural Tourism+Technology" expands consumer space. Cultural tourism information products with digital content as the core are promoting the integrated development of the tourism industry online and offline. In the "Global Literature Hotel", you can also immerse the wonderful Cantonese opera performance without wearing 3D glasses, and observe the costumes and actions of the actors at close range; stand in front of the smart screen, you can freely explore the Xiangwo Mountain Ecological Park, Yue Tianxia Ecological Resort, Bavaria Manor and other well -known scenic spots. The resources are unlimited, the space -time is unbounded, the data is driven, and the experience is diverse ... the night economy has extended consumption time, and the new consumption experience breaks the seasonality and regional nature of traditional tourism consumption. New technologies not only enrich the multi -dimensional three -dimensional scene experience for consumers, but also make the space operating value of the cultural tourism industry more diverse.

Secondly, "Cultural Tourism+Technology" enhances cultural competitiveness. At the promotion conference, the new Guangdong Cultural Tourism 3D publicity video comprehensive use of 3D, AR, VR and other technologies to fully display the research and development practical results of Guangdong's high -quality cultural tourism resources and industrial digitalization, so that the audience is immersed in the United States and Guangdong. It can be seen that tourism is the carrier of culture, and culture is the soul of tourism. With the improvement of people's living standards, the pursuit of higher -level cultural consumption has become a trend. The in -depth integration of cultural tourism and technology will inevitably accelerate the process of "sculpting the culture with cultural plastics and traveling with the brigade". Through this path, cultural tourism resources are activated and utilized, cultural IP is new, cultural tourism products have richer connotation, and regional cultural competitiveness is stronger.

Third, "Cultural Tourism+Technology" innovative social governance. The combination of cultural tourism and technology has brought "tourism+", which promoted the integration and development of diversified industries. This objectively creates conditions for improving the governance capabilities in the field of cultural tourism. Improving the governance capabilities in the field of cultural tourism means that it is necessary to make the same step as improving the level of scientific and technological governance, and fully combined with ecological governance and rural governance. For example, accelerate the application of new technologies, release the value of cultural tourism data, promote data decision -making and follow "numbers" governance; innovate the "hematopoietic" model of rural tourism, enhance the driving ability of rural tourism demonstration brands, and continue to use the cultural tourism industry to empower rural revitalization ; Seize the opportunity of green transformation, explore the new business and new model of ecological tourism, and coordinate the promotion of ecological environmental protection and the development of cultural tourism resources.

The crisis and machines always coexist together, and it is the machine over overcoming the crisis. Based on the current and long -term, the integration of cultural tourism still faces many challenges. The technology provides a golden key for the solving the problem of survival and development in the cultural tourism industry. The cultural tourism industry should practice internal skills and embrace changes, and actively promote digital transformation, so that the road of high -quality development has become wider and wider.

Text/Guangzhou Daily commentator Yang Bo

Figure/Guangzhou Daily · Xinhua City reporter Mo Weiyan

Guangzhou Daily · Xinhua City editor Hu Jun

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