"Quanmin Yue Shopping · Fujian Longyan" Tanabata Shopping Festival results conference was held in Silla District

A few days ago, the "Quanjian Yue Shi Fang Fanglongyan" Qixi Shiwan Shopping Festival Shopping Festival was held at the Plaza Plaza, Monbo Plaza No. 1 Gate, and awarded the best organization award, the best popularity award, and the best sales award.

It is reported that the Tanabata Shopping Festival continued from July 29 to continue to be launched to August 7th. With the theme of "Encountered Tanabata · Philharmonic Purchase", the event was rich in content. More than 1,500 companies and businesses in the major business districts of Longyan Central City participated.

This activity form is novel, outstanding themes, and obvious results. It comprehensively publicize and promote the new style of fashion and happiness Longyan. The Central Radio and Television Station, People's Daily, Fujian Daily and other major media have intervened in all aspects, focusing on publicity and reports, and showing activities in all -round and multi -angles.

During the event, major business districts such as Longyan Avenue's core business district organized a romantic Qixi Festival for love, drawing, outdoor film festivals, proposal pop -up, dance flashing, wedding dress show, music festival, hip -hop contest, children's model walk show Wait more than 100 colorful online and offline promotion activities.

Effectively gather the popularity of the business district, promote the increase of passenger flow of the business district by 46.8%, and the sales increase of 53.9%. In just one week, the cumulative passenger flow of the various business districts has 1.88 million people, creating about 110 million yuan in sales, breaking the previous Tanabata Festival Passenger flow and sales records during the period. The supporting the Tanabata consumer coupon, food consumer coupon, and home appliance consumer coupon, including Tanabata, involved 3.8 million yuan in funds. It is expected that new consumption increases by more than 80 million yuan.

It is reported that compared with the average daily passenger flow and sales in the first half of the year, during the shopping festival, the average daily daily passenger flow and the daily average daily passenger flow of the financial street, Jinghua Shopping Center, Wanbao Plaza, Wanda Plaza, Xiashang Department Store, and Gourmet City M7 neighborhood Sales increased by 35%to 61%.

The Qixi Festival Shopping Festival has effectively promoted the pace of the construction of the Cultural Tourism Consumer Consumer Center of the Cultural Tourism Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Center in the central urban area of ​​Longyan and the "fireworks flavor" city.

Source: Silla TV

Editor -in -chief Li Darong

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