Dongcheng Online Promotion helps resume work, resumption of production and resumption of business

In order to accelerate the recovery of consumption and promote the recovery of the market, Dongcheng District comprehensively coordinates the prevention and control of the epidemic and the development of the economic and social development. During the epidemic, it will make every effort to promote online consumption. Promote consumer replenishment, boost consumption confidence, and start the "Huiju Dongcheng Blooming Jingcai" Dongcheng consumer season. This year, in order to further strengthen publicity and promotion, build a full media propaganda matrix, expand online consumption publicity effects, play the positive role of the government's "platform" and "strong service", and actively build the media of "internal and external integration, dot -noodles, upper and lower cooperation" media. The propaganda matrix, through the platforms such as Douyin, video number, Weibo, Xiaohongshu and other platforms to create a series of brand IPs such as "Dongdong GO" and "Old Brand Story", further release consumer potential and help the construction of international consumer center cities.

On June 16th, "2022 Beijing Network Live Promotion Month" was launched in Dongcheng District. In the next month, a number of special live broadcast promotions will be held. Re -commercial and resume. The business districts seize the opportunity to carry out rich online promotion activities, broaden online sales channels through WeChat mini -programs, communities, and webcasts to allow consumers to enjoy "cloud" shopping.

Sales on community lines hot

At about 10 pm on June 15th, the staff of the Chongwen store of New World Department Store were busy picking up the goods and packaging, and delivered the goods ordered the goods online online as soon as possible.

"The store launched this year's online '618' flash purchase carnival on May 26, and the entire category has participated. As of now, the total online sales have exceeded 10 million yuan." The relevant person in charge of New World Department Store introduced that the content of the event includes Estee Lauder For a 20 % discount on makeup brands, Shiseido sets are as low as 3.7 %, Dyson's maximum subsidy is 150 yuan such as discount promotional activities. Consumers can buy the WeChat mini -program "New Flash Purchase".

New World Department Store holds cosmetics live broadcast special sessions

In addition, the New World Department Store Chongwen Store also established 34 communities through WeChat, including beauty, clothing, jewelry, supermarkets and other segmented communities and new world fan bases. "Merchants send the event links to various communities. Consumers can click the link to order offline." New World Department Store staff introduced that 34 communities currently serve nearly 10,000 people in single -day, and online orders have more than 2,000 daily orders.

"Hand cream helps me leave a set." In the Beijing Raffles Promotion Group, the merchant just released a promotional information, and immediately consumers ordered it. Since the epidemic, Beijing Baffles has established online marketing channels through live broadcasts and communities. At present, multiple communities have been established, and 80 % of business households have been opened online. In May of this year, Beijing Boyfish live broadcast and online community sold more than 3.6 million yuan.

Beijing Laifu held a special session of Zhuye Qing, and passed the Chinese tea fragrance to the majority of consumers through the live broadcast platform of Card Star Mall.

Live and cargo provides special benefits

"Today is the preheating session of '618', and the prices of all kinds of products are discounts." On June 11, Hongqiao Market launched a one -month live broadcast and cargo activity. The five major themes such as "freezing point" and 27 live broadcasts will be launched one after another, and there are rich types of pearls and non -heritage products on online sale, and provide special benefits. From June 17th to 19th, Hongqiao Market Live Room provided activities such as "full 300 minus 50" and "over 600 minus 100" and other activities such as shopping and shopping scarves. In addition, Hongqiao Market will unite Ali Expressway to release the "Jewelry Jewelry Cross -border Live Sea" strategic cooperation plan to sell "Hongqiao Pearl" to the world through the Internet.

Hongqiao Market launched the "618" preheating live broadcast, selling rich pearls and non -heritage products online.

Beijing Baffles launched 6 live broadcasts in June. In addition to the special live broadcasts launched by well -known brands such as L'Occitane and AOJO, there is also a joint broadcast of catering brands. Beijing's first shop Jingxi 1981, Chongqing flavored Jiudi, and 10 other 10 other on the field. Multiple catering brands teamed up with a feast for customers.

On June 13, the Beijing Enamel Factory was fully resumed. The Jingtai Blue Art Museum, Experience Center, and Jingtai Blue Factory Store opened the door to welcome guests. At the same time, the Beijing Enamel Factory opened the "Cloud Purchase Festival", and the actual payment of live goods was given 1,000 yuan to give the Jing enamel viewing blue text "There are more than four seasons of peace" for a set (4); Create a pair of "Flowers and Flowers"; A actual payment of 6,800 yuan is worth 1980 yuan.

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