Opened next week!Is there a 11 -year shopping mall in Xiamen, do you have your memories?

The "Customer Notice" at the entrance.

The shelves of the underground supermarket on the underground supermarket of Zhongmin Baihui Lulu Shopping Mall were empty.

Recently, many citizens saw a "To the Customer Notification" at the entrance of Zhongmin Baihui Lulu Mall. The notice said that the mall will stop opening on August 16, 2022.

Yesterday, the reporter visited the scene. Some clothing stores in the shopping mall had been withdrawn one after another. Some people were busy taking advantage of the clearance shopping, and some old customers expressed their reluctance. Regarding the cause of suspension, the relevant staff claimed that the lease expired no longer renewed. With the suspension of the mall, the topic of how traditional retailers have transformed again, and the reporter interviewed Jiang Hang, an associate professor at the School of Business Administration of Jimei University. He analyzed this topic.

on site

The shop has withdrawn the store one after another to sweep the goods

Recently, many citizens reposted the news that "Zhongmin Baihui Lulu Shopping Mall is about to close". Yesterday, the reporter visited the China -Fujianhui Lulu Shopping Mall. The first floor of the mall is department stores and restaurants. The reporter saw that some restaurants were still operating normally, but some shops were evacuated, and those who were still operating were doing price reductions. The products were attached to the discount price and the store was hung with "relocation notice". "We returned the goods on the 15th to the company, and the door was not opened on the 16th." Said Miss Xu, a clerk in a shoe shop.

On the second floor of the underground, there are many customers who purchase daily necessities. Most of them came after seeing friends who reposted the clearance special offer, not the surrounding residents. According to sales in the supermarket, the goods on the shelves are basically disconnected, and they are registering to clean up the inventory. Only fresh vegetables and fruits are still purchased every day.

"I have been here for more than 6 years. I heard that I was a bit reluctant to close the door." Miss Zheng, who works nearby, is an old customer in the mall. Take a break with colleagues at noon. The reason why she talked with colleagues about the closure of the mall believes that the business of supermarkets is not easy to do. Ms. Zheng's colleagues believe that there are also some reasons that the mall does not provide services to the door, and cannot keep up with customer needs. During the visit, the reporter found that Zhongfu Baihui cable online shopping platform, but most customers did not know.

Follow -up

Other branches such as customer points and other branches are available

The reporter learned that Zhongmin Baihui Shopping Mall located in Luyu was officially opened on October 1, 2011, and has been operating for nearly 11 years. According to Mr. Fu, a security personnel who worked here for 10 years, the price of goods sold in the mall has always been good. He felt a little surprised to the mall.

So, why is Zhongfu Baihui Lulu Shopping Mall? The reporter contacted the staff of the China Fujian Baihui customer service, and the staff said that the reason for the suspension was that the lease expired company no longer renewed the lease, and the online business related to Luyu Store would also stop simultaneously. In response to the problem of most old customers who do not know the online mall of the mall, the staff said that they did not know whether the company would strengthen online shopping malls.

After the suspension of the China Fujian Baihui Lulu Shopping Mall, there was only a store in Wucun in the Zhongmin Baihui Mall in Xiamen Island, and there were Haicang stores outside the island. Another staff member said that the benefits of customers' points can continue to use it to the Zhongmai Fuxinwu Village Shopping Mall, Haicang Ma'en Bay Supermarket and other shopping malls in the province.

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Traditional mall transformation

Should be sold "special"

It is not only a family of Zhongminbaihui Lulu Mall. Since the beginning of this year, there have been a Wal -Mart Railway Station Store and China Resources Wanjia Seven Stores and other physical shopping malls. Under the appearance of the shopping mall, is there a common industry "pain point"? What are the opportunities for traditional retailers to transform? Yesterday, the reporter interviewed Jiang Hang, an associate professor at the School of Business Administration of Jimei University. He also put forward his view on how traditional retailers transformed.

What are the "pain points" in the industry? Jiang Hang analyzed that in recent years, due to the impact of the epidemic, in order to reduce the gathering of personnel, most consumers choose online consumption, and the physical mall has been impacted to a certain extent. In the meantime, e -commerce has developed rapidly. Park Pu, JD.com, Tao Xianda and other online malls save time and traffic costs for consumers. Online shopping can be more goods than three and more discounts. Therefore Essence In addition, the mall has high homogeneity. In recent years, comprehensive malls have become the standard for real estate development. The island includes Wal -Mart, China Fujian, China Resources and other malls in the coverage. Among them, the sales of Zhongfu Baihui are mainly affordable products. The goods themselves can be bought in major supermarkets and malls. They are not unique and have high replacement. With the impact of e -commerce, although many shopping malls have opened online malls, due to insufficient popularity and small types of goods, the total sales of online malls are not high.

How to retain more customers? Jiang Hang believes that in addition to physical store drainage, online mall construction is also necessary. However, due to the late entry, the online mall of some shopping malls is not well -known, and it should be promoted. More importantly, the mall should distinguish the audience and the corresponding market to reduce the types of goods, such as the main production of civilian products, and simultaneously launch the services of residents of surrounding communities, such as carrying out online preferential ordering, offline pickup, or one kilometer free of charge. Delivery and other methods to improve user stickiness and sell their own "special".

(Text/Picture Xiamen Daily reporter Ke Kaiyu)

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