Extremely comment | "I miss you somewhere!" The road sign was on fire, don't break this warm thoughts

Xu Hanxiong, a polar news commentator

"I miss you in Shanghai", "I miss you in Nanning", "I miss your wind or have blown up in Changsha" ... Recently, the road sign of the "Missing You" series suddenly became hot, and it set off a punch in all parts of the country. upsurge. This romantic style has also blown to Leshan in Sichuan. Some merchants set up "I miss you in Leshan", "I like Leshan, you prefer you in this city", which attracted many young people to check in. (According to Red Star News on August 9)

"I miss you in Leshan" road sign

In many sections of Leshan, some merchants have also installed similar personalized street signs, which say "I miss you very much in Leshan." It is understood that these street signs have attracted many people to take pictures, most of which are young people.

In this regard, Leshan Urban Management Department stated that in accordance with the Regulations on the Comprehensive Governance of Urban and Rural Environment in Sichuan Province, it is forbidden to apply, portrayed and post advertisements, paddles, signs and posters on urban roads, construction (structure), trees and other facilities. Wait for publicity materials. The sign set by this merchant is a special type of advertising facilities. Guidance, specifications and management will be strengthened according to the actual situation.

According to reports, the "missing you" series of Internet celebrity road signs are not uncommon across the country, and many netizens show their photos with such street signs. On a online shopping platform, such road signs can be customized by 300 to 500 yuan. Some store sales have displayed more than 500 people pay, and some consumers have posted praise. "The effect is pretty good, many people come to check in."

"Miss You" series signs in various places

The same "miss" series of signs, but the "destiny" in various places is different. For example, the sign of the "I miss you in Shanghai" on Pudong Gaoke West Road, Shanghai has been demolished. In Nanning, Guangxi, the "I miss you in Nanning" on Qixing Road was demolished, and the "I miss you in Nanning" of the Inner Street Cultural and Creative Park was retained.

This is reminiscent of the Beijing "Geyu Road" incident. A student named Ge Yu Road has been looking for a blank section on the map since 2013 and posted its own "Geyu Road" street sign. Subsequently, a road he named was included in many map software. This original unknown road was widely known for "Ge Yu Road". All express delivery, takeaway, navigation, and municipal labels can be located normally.

A student of the Central Academy of Fine Arts of Geyu Road, he said that the road was originally named by his own name. Unexpectedly, the "Geyu Road" sign set by him without authorization became popular on the Internet. Netizens felt very interesting. On the Internet, he also circulated "How to have a road named in Beijing? " This idea is certainly unrealistic. Because citizens cannot name the road privately, individuals cannot make and hang street signs at will.

The "Ge Yu Road" incident was just an artistic attempt. The "Miss You" series signs also originated from the creativity of netizens and became a trend. This creativity should be goodwill, reflecting the love of the city, and also has emotional needs. Some netizens believe that this is a meaningful cultural and creative, adding a romantic atmosphere to the city, and has a personality; some believe that the establishment of such road signs is a follow -up behavior. It is not necessary. If the location is not proper, there may be certain hidden safety hazards.

If netizens set the "miss you" series signboards, their fate is the same as "Ge Yu Road", and it is not surprised by the management department. Because according to regulations, road naming can only be carried out by specialized institutions.

However, the "Missing You" series signboards are different from "Ge Yu Road". It is not the actual road name instructions. It is just a finger, not a road name, no way to guide the way, but the need for emotional expression. It is similar to the city. Advertising in publicity. Leshan Urban Management also stated that the "missing you" series of street signs is a kind of public welfare advertisement, which has the taste of promoting a city, which is not punished in principle.

Therefore, it may be possible to guide such signboards. Since the citizens need to check in, they may wish to guide the setting to related areas that do not affect traffic, which not only meets the emotional expression needs of netizens, but also publicize the city.

Of course, after setting the "miss you" series signs, you must also pay attention to maintenance management. You cannot listen to it after a gust of wind, which will affect the appearance of the city. The "miss you" series of street signs has emotional temperatures, and management may wish to emit the due light and heat, which contributes to enhance the image and cohesion of the city.

(Picture source: Red Star News)

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