Let Zibo products go directly to global consumers

□ Zibo Daily/Zibo Evening News/Expo News

Reporter Zhou Jiannan

On August 3, Shandong characteristic industries with cross -border e -commerce cultivation actions (Zibo High -tech Station) were launched. The theme of this event is "Industry+Cross -border Integration New Development". In -depth integration of e -commerce, actively integrate into the dual -cycle development pattern, and help the superior industries go out of the border.

On January 22, the city was successfully approved by the national cross -border e -commerce comprehensive test area. In order to build an open city, the construction of open quality and vitality in Zibo injected new impetus into Zibo and stimulated new vitality. On May 23, the Provincial Government issued the "Implementation Plan for China (Zibo) Cross -border E -commerce Comprehensive Pilot Zone", which determined the task goal for the construction of the Zibo comprehensive test area and pointed out the direction of development.

The Zibo brand is going to the sea in the golden age.

Cultivate Zibo cross -border e -commerce gathering group

Cross -border e -commerce is a new foreign trade format with the fastest development speed, the greatest potential, and the strongest effect.

"From 2017 to Amazon to the present, the three friends have already owned three stores in Amazon, with annual sales of $ 1 million. This year, we have established a cross -border e -commerce incubation base in Zibo High -tech Zone. I hope Zibo’s’s from Zibo There are more and more cross -border e -commerce, so that we can form a cluster and communicate with each other. "At the training meeting, as a senior seller who worked hard for 5 years, the general manager of the three friends e -commerce Co., Ltd. Song Weixia said.

I heard that doing Amazon was very profitable, and she embarked on the road of groaning in the sea without hesitation. When she first entered the industry, she stepped on a lot of pit, but after a few years, she was willing to share some of her experience with Amazon's "love and hatred", and worked hard to push Zibo to the world. "The vision of our three friends is to help Zibo SMEs go out of the border!"

With the increasingly fierce competition, corporate cross -border overseas challenges have faced multiple challenges such as ecology and service upgrades. The change of cross -border e -commerce ecosystem requires cross -border e -commerce companies to transform into refined operations and improve comprehensive capabilities.

"After we visited glass products, new materials and other key enterprises, we were impressed by the technology research and development, high -end intellectual manufacturing, and foreign trade exports of Zibo enterprises. Under the new economic situation, traditional industrial and trade enterprises opened cross -border e -commerce business. It will be conducive to brand cultivation, profit improvement, market trend control, etc. Here, it is recommended that Zibo advantageous industrial band enterprises try B2B and B2C dual -track parallel to promote mutual development, and release greater development potential in the increasingly fierce competition. " Qin Changling, president of the Provincial Cross -border E -commerce Association.

"Through high -quality buyers, high -quality supply and exclusive scenarios in the industry, and exclusive scenarios, improve the efficiency of buying and selling matching." "Jump out of the inertial thinking of domestic e -commerce and user logic, refuses subjective fabrication, everything is based on data." "Help Zibo Cross -border e -commerce ecological development ... "The official lecturers of Alibaba International Station, Amazon Global Store, EBAY and other cross -border e -commerce platforms shared the operating rules and popular categories, Google (Jinan) Experts of Okishi Experience Center analyzed the trend of Zibo's characteristic industries, pingpong The lecturer introduces how cross -border e -commerce sellers collect payment, and the head of the three small partners e -commerce Co., Ltd. shared the growth path of an Amazon seller.

Through brainstorms to help companies find the "fulcrum" of cross -border e -commerce, and build a fast lane for Zibo enterprises to go to sea.

Help Zibo brand "Net" all over the world

The city's glass products, medicines, new materials, home furnishings, textiles and other products are sold directly overseas, so that more and more Zibo creates "go straight abroad" and moves towards the world. The city's brands have ushered in the golden age.

In order to empower cross -border e -commerce companies, the city's movements are frequent. The implementation of a series of innovative measures provides good conditions for the import and export of cross -border e -commerce goods.

Earlier this year, the city was awarded a national cross -border e -commerce comprehensive test area. The strong manufacturing advantages and cross -border e -commerce policy advantages were superimposed to further stimulate the potential for import and export of industrial products. Light a new growth point for Zibo Foreign Trade.

"The city's industrial foundation is strong and complete. The open history has a long history, and the main body of the enterprise is full of vitality. In recent years, the Municipal Commerce Bureau has thoroughly implemented the decision -making and deployment of the municipal party committee and the municipal government to build a high -level open -level city, overcome various unfavorable factors, foreign trade entering The exports rose against the market. In 2021, the city completed the foreign trade import and export of 119.24 billion yuan, an increase of 33.6%year -on -year, and the historic first exceeded the 100 billion yuan mark for the first time. In the first half of this year, in the face of repetitive factor such as the new crown epidemic and the atrophy of international demand, the whole city Through the export of 9710 and 9810, it exceeded the level of last year, providing foreign trade support for the stable economic and social growth of the city. "The person in charge of the Municipal Commerce Bureau introduced.

The city's development of cross -border e -commerce industries has a good foundation, and has a variety of cross -border e -commerce industry bands such as glass products, medicine, new materials, home furnishings, and textiles. In 2018, the high -tech zone and Boshan District were approved by the national -level foreign trade transformation and upgrading base (glass products, bellflower); in 2019, Linzi District was approved by the provincial foreign trade transformation and upgrading pilot county; in 2021, Zhangdian District was approved by Shandong Province to import import trade Promote the innovation zone. Since 2021, our city has actively promoted the "holding group" in the glass ceramic industry and established the city's glass ceramic industry alliance. Innovation and implementation of the glass ceramic industry's export credit insurance insurance, which greatly reduces the insurance premium rate of enterprises, is the only industry insurance policy in the province.

Gathering development and release of Zibo industrial advantages

"The glazed jade box spit the lotus, and the golden ring reflected the moon." The Liuli and glass products exhibition halls of Zibo Zhahai Light Industry Co., Ltd. are like the temple of art. Zibo is the hometown of Liuli and the largest daily glass export cities in the country. However, due to the low value of the product and serious homogeneity, after the anti -dumping subsidies in the United States, Europe and other mainstream markets, they have been crowded by India and other countries to occupy a large number of markets. Purchase. How to stabilize market share and expand mid -to -high -end international markets has become a problem in front of enterprises. Qingdao Shunyuan, Amazon Cloud Technology, Wildlife Island, and Search Alliance and other all -border e -commerce brands to help cross -border e -commerce brands in Zibo, and Zibo's specialized industrial belt products make suggestions for cross -border e -commerce.

"It should not just move domestic products to cross -border e -commerce platforms, but to extend the product for the characteristics of merchant groups." "By optimizing the packaging, the delivery fee will be reduced by half. Do not compare the price. "Develop customer channel diversity", "Elective selection of products, we must have a data -based selection thinking, and conduct comprehensive investment and calculations based on your profit margin ..." In recent years, domestic cross -border e -commerce has shown explosive growth trend in recent years. The focus of the development of the cross -border industry has entered the stage of high -quality "quality" development with "quantity" first, and entered the stage of refined and specialized.

For Zibo traditional enterprises, the layout of cross -border e -commerce not only expands overseas marketing channels, but also drives enterprise foreign trade transformation and digital upgrades, which is conducive to the diversified international market of Zibo enterprises, and effectively strengthen the main entity of cross -border e -commerce in Shandong Province. The scale has effectively promoted the integration of characteristic industrial bands and cross -border integration.

As of July this year, there were a total of 257 cross -border e -commerce companies in Zibo Customs and 5 overseas warehouses. The industrial advantages of textiles, ceramics, and mechanical accessories were outstanding.

Improve cross -border e -commerce energy levels, cultivate and strengthen cross -border e -commerce market entities, drive local high -quality products and independent brands to expand overseas markets, and provide new methods for new ideas for out sea for beautiful industrial enterprises such as glazed, glass products, and new materials to help push up The beauty of Zibo is full of global. Zibo traditional foreign trade enterprises have "went to sea" and developed the prospects of cross -border e -commerce.

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