The popular science "Internet celebrity" Dingxiang Garden Weibo matrix was banned, and the company's personnel responded: temporary adjustment, some accounts were banned for 30 days

On August 9th, the popularity of the popular science "Internet celebrity" Lilac Garden was banned from the news, causing the attention of many netizens. New Yellow River reporters found that accounts such as "Lilac Garden", "Dr. Lilac", "Dr. Lilac", "Dingxiang Life Research Institute", "Drug Assistant" such as Diacang Garden, and other accounts are currently in a prohibited state. Laws and regulations.

Dingxiangyuan staff responded to Xinyao River reporter that some social media accounts in the company made temporary adjustments due to platform requirements and forbidden for 30 days, but the details were not very clear. The reporter also contacted a employee of Lilac's mother. The other party said that the relevant situation was known, but it was not clear for the specific reason.

Some analysts said that the account of the Dingxiang Garden was "forbidden" this time was unusual. The articles issued by their accounts have caused huge controversy in the medical and health field many times, and the account is prohibited or it is not related to the content issued.

New Yellow River reporters have not been successful in contacting Weibo customer service many times. As of press time, Weibo's private letter customer service has not responded to related questions.

Dingxiang Garden's Weibo account is banned, and the official website can still browse

New Yellow River reporters search on the evening of the 9th and found that the Weibo accounts of Lilac Garden, such as Lilac Garden, Dr. Lilac, Lilac Mom, and Lilac Life Institute, have been banned. The user is currently prohibited. The reporter also found that WeChat public accounts such as Lilac Garden, Dr. Lilac, Dingxiang Mom, and Lilac Life Institute were often daily. At present, the content update also stays on August 8, but its official website can be browsed normally.

On December 2, 2017, Dr. Lilac published "Shrikes of 750 million brainwashing of brainwashing a year, please let the Chinese old man" reveal the false publicity of Shapu's eye drops, which caused a widespread discussion on the Internet. Alarmed the State Administration of Food and Drug Administration. In December 2018, Dr. Lilac published "Ten billion Health Empire Quan Jian, and a Chinese family under its shadow", which caused a huge discussion and became the fuse of the collapse of the Quanjian empire with a market value of 10 billion yuan. The incident also made Dr. Lilac's fame, and tasted the sweetness of traffic. After years of development, the Dingxiang Garden Media Matrix has won a large number of users. In the field of medical science popularization, the influence cannot be underestimated. Now its Weibo account is banned, and a large number of netizens have speculated and the industry's attention.

According to the information of the official website of Dingxiang Garden, Lilac Garden is a digital medical and health technology company in China. It was originally established in 2000 and has received many rounds of financing. Investors include Shun Wei's Capital, Tencent, Gaoma Capital, DCM China and so on. In 2018, Dr. Lilac's new media matrix fans exceeded 30 million. In December 2020, Lilac Garden completed 500 million US dollars financing.

At the Volkswagen, Lilac Garden covers health application scenarios such as health science popularization, knowledge services, online consultation, health products e -commerce, and offline diagnosis and treatment. On the professional side of the doctor, Lilac Garden revolves around the professional growth path of the doctor , Continuing education, medication guidance, occupational development and other professional needs. Chu Yang, Vice President of Dingxiangyuan last November, stated that from the perspective of the number of users, the size of the C -side (personal user side) of the Dingxiangyuan garden reached 120 million. The doctor's side had 70%of doctors across the country as a registered user.

For example, as the new media in the field of maternal and infants, it provides content and services for learning mothers. The main business is paid and selected e -commerce for knowledge. In addition, Dr. Lilac, who has caused controversy many times, is no longer just a popular science account, and e -commerce business has done so much. The accounts such as Dr. Lilac, Lilac Mom, and other accounts of this time are mainly the products under the C -end of Lilac Garden.

Science is unreliable? Dingxiang Garden account account controversy

As a popular science account, the Dingxiang Garden account continued to controversy during the development of the road.

On April 17 this year, Dr. Lilac published the text "Don't Eat the New Crown of Lianhua Qing Plague" and caused huge discussions. It is issued to a healthy person who is not infected. This is what should not happen in itself. "It is believed that it is really unnecessary to distribute even flowers to healthy citizens.

Before Dr. Lilac, on April 14, Wang Sicong reposted a video "Recommended" by the WHO "Recommended" Lianhua Qing Plague. Who told you? ", And wrote in the forwarding language," the CSRC should strictly investigate Yi Ling Pharmaceutical, but then delete the forwarding language. Under the continuous questioning of Dr. Wang Sicong and Dr. Lilac, Yiling Pharmaceutical's stock price continued to fall. In this regard, Yiling Pharmaceutical said that the company focused on the Internet -related public opinion, believed that "the Qing Dynasty was clear" and would continue to track the development of the situation. If necessary, it would safeguard its legitimate rights and interests through legal means.

On October 15, 2021, Dr. Lilac said in his "health calendar" that drinking sugar -free carbonated drinks will not damage your teeth. Once the content is issued, the statement is questioned by the public and professionals. In the end, Dr. Lilac had to apologize for this and explained that "we believe that the expression of this popular science content is really absolute."

In August 2021, the ruralist incident also caused heated market debate. According to media reports, the idyllic all -wheat bread was named by the Shanghai Consumer Protection Commission, saying that its virtual nutritional ingredients, the actual heat is far beyond the label value, and the European bag introduction page involved the word "Dr. Lilac Recommendation". Many people who lose weight have chosen the idyllic products because of the "popular science" of Dr. Lilac. At that time, consumers questioned that the products recommended by Dr. Lilac may not be as reliable as science. In addition, in November 2021, Dr. Lilac's article "Thank you for smoking electronic cigarettes: a health scam aimed at young people" successfully rushed on the hot search, which once again triggered a war.

The public questioned the background of the investor, and trust faced challenges

Dr. Lilac's content made "eyeballs" in the market, but his proud user trust faced huge challenges again and again. The main controversy on Dr. Lilac on the Internet comes from its attitude towards Chinese medicine, which has caused the public to question the background of its investors.

According to the information of Tianyancha, Dr. Lilac, Dingxiang Mom, and Lilac Garden are all self -media brands of Hangzhou Lianke Meixun Biomedical Technology Co., Ltd.. The founder and chairman of Lilac Garden are Li Tiantian. He graduated from the university undergraduate and then studied for a master's degree in the university. He was majoring in tumor immunity. The Dingxiangyuan website was established during his postgraduate study in 2000.

According to the information of Tianyancha, Zhang Tiantian still accounted for 70%of the total equity of Hangzhou Lianke Meixun Biomedical Technology Co., Ltd., which is an actual controller. The reporter sorted out and found that in 2010, Dingxiang Garden received a DCM $ 2 million round A investment, and in the same year, he received an investment in venture capital guidance funds established by the Hangzhou Municipal Government; in 2012, he was led by Shunwei Fund, and DCM followed up. Complete Series C financing in the year and obtain a strategic investment of Tencent 70 million US dollars. In 2018, the D -round financing was completed. Tencent and Gao Yinchuang followed the investing. According to previous media reports, the financing of Dingxiang Garden in 2020 was for the purpose of defense.

Public information shows that those with foreign -funded backgrounds are Zhixin Capital. Its funds mainly come from the famous university foundation in the United States (such as Columbia University, Stanford University, New York University, etc.), internationally renowned investment institutions Li Group Holdings, etc.) and some influential private investors in the international capital market.

Chu Yang, vice president of Dingxiangyuan, said that with medical care as the base, Dingxiangyuan gradually expanded the upstream large health consumption business, mainly involving food, mother and infant, small appliances, medicines, and care. As for the production and sales of medicines, the Dingxiangyuan will not consider touching. However, there are many internationally renowned pharmaceutical companies in their collaborators. According to relevant media reports, as early as November 2020, Lilac Garden announced the formal entry into the field of "Internet+vaccine" and cooperated with well -known domestic and foreign vaccine companies such as Merck, GSK, Koxing Holdings, and Hualan Bio. Earlier, Pfizer and Sanofi have also cooperated with Dr. Lilac in the field of vaccine science.

New Yellow River Reporter: Wang Likui

Edit: Han Luying

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