Starlight live up to the dream of building a dream Focus on the 4th Beijing International Public Welfare Advertising Conference

Starlight live up to passers -by. A conference resonated with all walks of life with all walks of life, leading the civilization of civilization with the spirit of public welfare, and making public welfare culture the gene of a city. On August 9, the 4th Beijing International Public Welfare Advertising Conference was held in Shougang Garden. The theme of this conference is "Public Welfare Concern". On the first day of the conference, a series of promotion activities such as the opening ceremony, summit forum, and master feast were held. Government officials, experts and scholars, and people from all walks of life in society gathered together to discuss new ideas, new measures, and new actions on the development of public welfare development, and use warm -hearted public welfare stories to promote public welfare culture and lead public welfare trends. Looking back on the highlights of the day of the conference, the editor invested 4 "yes".

Height

Public welfare concentric, big coffee gather

After three years of hard work, the Beijing International Public Welfare Advertising Conference has excavated many high -quality and positive public welfare advertising works, and has been highly recognized by all sectors of society, inside and outside the industry. At the site of the 4th Beijing International Public Welfare Advertising Conference, experts and scholars from government departments, Peking University, Communication University of China, China Agricultural University, Beijing University of Posts and Telecommunications, China Advertising Association, China Rural Development Foundation, China Guanghua Technology Associations such as the Foundation, Zhongguancun Listing Enterprise Association, representatives of public welfare enterprises such as Sinopec Group, Migu Culture, CD -ROM punch card, as well as the International Advertising Association, British Advertising Association, and some foreign companies. These members represent their respective views and angles. Participants from education, creativity, production, broadcasting, marketing, communication and other industries. With the conference as the scene and the platform, they became chain bonds that connected the public welfare advertising industry chain to help the development of the public welfare industry with practical actions. At the opening ceremony of the conference, Yuan Tongnan, director of the Management Department of the Media Institutions of the State Administration of Radio and Television, stated in the opening ceremony that it is necessary to vigorously implement the quality improvement project of public welfare advertising and strive to launch more excellent works; Participate in the enthusiasm of public welfare advertising creation; we must meet the requirements of building a big audiovisual development pattern, and vigorously promote public welfare advertising all -media multi -brand communication, integration communication and international communication, and enhance the effects of publicity. Wang Jiequn, secretary of the party group and director of the Beijing Radio and Television Bureau, said in his speech that focusing on the natural communication advantages of "short, small, fast, and wide" public welfare advertisements, explaining greatness with "small incision, big theme", "small story, big era" explained greatness The spirit of building the party, painting the national development scrolls, which is a national development, and the mainstream public opinion with high -quality public welfare advertising products, to create a strong atmosphere for the 20th National Congress of the Communist Party of China.

Temperature

Public welfare culture, moisturizing people's hearts

Public interest advertisements have played an important role in promoting national policies, spreading the concept of civilization, leading the new style of the times, advocating public order and good customs, and helping social governance. As a new business card of the capital cultural activity, the conference continues to help the creation of high -quality public welfare advertising with temperature, depth, and emotional, and practice public welfare with practical actions. At the opening ceremony of this conference, the first premiere public welfare advertisement was released. This work is the public welfare advertisement "Your Voice" jointly produced by the Beijing Radio and Television Bureau and the Municipal Party Committee's "Rescue of the Office" and the Beijing Municipal Administration Service Administration. In the public welfare short film, you can see the vivid practice behind each sound to wait, trust, and expectations, and you also see the "acceptance of the complaint" to practice the original mission. Essence The Beijing 12345 citizen service hotline, which is quietly integrated into the daily life of the people, is making Beijing a more temperature.

Emotional

Public welfare story, warm life

Focus on the theoretical research of public welfare advertising, boutique creation, technological use and international communication in the summit forum links, discuss how to apply public welfare advertisements as a carrier, promote the harmonious development of China and even global society, how to promote the joint construction of a community of human destiny, and promote public welfare undertakings. Continuous development. The Creative Creative Contest of this conference has landed in 32 countries, and 2116 works have been collected during the preheating stage. Zhan Showang's more than 2,000 outstanding public welfare advertising works, carrying out the short video platform "Public Welfare Shooting" and online voting. Zhu Yannan, director of the Radio and Television Development Research Center of the State Administration of Radio and Television, said that it is necessary to have a strong sense of public welfare for public welfare advertisements, which is essentially the people's sentiment. Maintaining a deep people's feelings must become the belief and creative pursuit of socialist entertainment workers, always happy to be happy with the people of the people, and to suffer from the people's worries. , Can be moved.

Highlight

Public welfare undertakings, cultural revitalization

At the opening ceremony, this conference launched the establishment of the "Vision Community of Public Welfare Communication", which issued an initiative to jointly build a "community of public welfare communication community" for news media and Internet platforms. Guangming.com, Beijing time, Beijing -Tianjin -Hebei, Baidu Group, Sina.com, iQiyi, Youku, Kuaishou and other news media and Internet platform representatives signed proposals on the spot. At the scene of the Summit Forum, the "Global Public Welfare Advertising Development Report of 2021" shows the results of public welfare advertising research.

Promote the perfect combination of public welfare advertisements and science and technology development, allow science and technology progress to empower public welfare, and let the light of science and technology light up public welfare. Zhang Su, deputy director of the Party Group of the Beijing Radio and Television Bureau, said at the event site that in recent years, the Beijing Radio and Television Bureau has accelerated the construction of 5G+8K and the ultra -high -definition video industry. , Reward to support 60 demonstration projects, continue to carry out the construction of smart radio and television, accelerate the integration of audiovisual content and technology, and show the beauty of light, shadow, art and technology. During the Beijing Winter Olympics and the Winter Paralympic Games, Beijing Smart Radio, Television Innovation Technology and Outstanding Achievements were concentrated and widely used. Public welfare concentric, light and shadow. The conference is directed by the State Administration of Radio and Television, the Beijing Municipal People's Government, and sponsored by the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China and the Beijing Radio and Television Bureau. The conference lasts for three days, mainly including the opening ceremony, theme forum, the master's feast, the series of promotion activities, the public welfare ceremony, the public welfare advertising work competition, and the display of outstanding public welfare advertising works. The conference uses public welfare advertisements and public welfare actions as a carrier, advocating people to pay attention to public welfare, support public welfare, participate in public welfare, and continuously promote society to good.

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