Star catering can not only rely on traffic

Recently, Xianhezhuang franchisee Wei Quan and Chen He's holding companies withdrawn from shareholders caused heated discussions. Xianhezhuang Company responded that for fabricating facts, the use of "leek cutting" and "running roads" to attack the attack, and it would safeguard legal rights through legal channels.

Is it "cutting leeks", I am afraid that it will take some time and evidence to explain, but the star of the star to join the catering restaurant may cause controversy. On the one hand, celebrities use influence to help enterprises harvest traffic and earn huge income by themselves; on the other hand, companies use star influence, and they only care about gimmicks without taste. The catering market presents "net redization" and loses substantial competition such as quality and services.

Nowadays, the disadvantages are gradually presenting: some stars endorsed or franchise products, there are acts of virtual companies or "sets of money" injection, and some star franchise stores have also plagiarized other store decoration styles.

In fact, the business model of celebrity franchise stores is very simple. It is nothing more than a star platform for signature drainage. Professional companies are responsible for investment operations. The catering brands are drawn to franchisees from all over the country to earn franchise fees. Some franchisees come from the star effects, hoping to "divide a share" from it. However, while the star franchise stores expand rapidly, it is easy to move towards "fast" or even suddenly closed down. Coupled with in recent years, some star catering brands have emerged from endless food safety and health problems, which has also revealed that there are many loopholes in management in management. Therefore, this model of making fast money is to "dig a pit" for franchisees and consumers.

It is worth noting that whether it is a star franchise store or a self -operated brand, catering is a conscience after all, which is related to the safety and health of consumers. Star joining restaurants cannot only take care of traffic, but also take into account strict quality control and high -quality services. As a public figure, it is better to join or endorses. Of course, the issue of risk prevention and control and rights protection involving legal levels also requires consumers and franchisees to lighten their eyes in order to avoid being routine. (Edit Li Chuang)

Source: China Consumer News

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