Rural Revitalization Charity is the series of activities of my 4th Beijing International Public Welfare Advertising Conference

On the morning of August 9, 2022, the 4th Beijing International Public Welfare Advertising Conference series of the 2022 Beijing International Public Welfare Advertising Conference series promoted by the Beijing Municipal Committee of the Communist Party of China and the Beijing Municipal Party Committee Propaganda Department and the Beijing Municipal Party Committee Propaganda Department and the Beijing Municipal People's Government. I was held in the Underwater Exhibition Hall of Shougangxiu Pond. Wang Peng, deputy secretary -general of the China Rural Development Foundation, Ding Junjie, deputy director of the Academic Committee of the University of Communication University of China, Ding Junjie, Dean of the National Academy of Advertising, Sun Pengcheng, senior director of the Rural Revitalization Office of Sinopec Group, professor and doctoral student at the School of Humanities and Development of China Agricultural University The mentor Dong Qiang participated in the event and gave a speech. Xing Liang, a professor and a doctoral tutor Xing Liang, a professor and doctoral tutor of Jinan University of Journalism and Communication, presided over the event.

Member and Deputy Director of the Party Group of Beijing Radio and Television Bureau

King

Wang Zhi, a member of the Party Group and Deputy Director of the Beijing Radio and Television Bureau, delivered a speech for this event. He pointed out that 2022 is the year of the 2022 of the Party's National Congress, and it is an important year for my country to promote the comprehensive revitalization of the countryside. One of the important tasks of Beijing is to actively implement the "Plan for the Implementation of the Rural Revitalization Strategy in the" Fourteenth Five -Year Plan "period in Beijing", take the road of rural revitalization with the characteristics of the capital, and take the lead in basically realizing the modern agricultural and rural areas. To achieve this goal, it is inseparable from the help and blessing of public welfare advertisements, and it is inseparable from the positive participation and effective promotion of public welfare advertisers and media people. It is hoped that the platform of the Beijing International Public Welfare Advertising Conference platform will continue to play the leading role of public welfare advertisements, guide enterprises and social organizations to actively participate in the cause of rural revitalization, promote and cultivate the ability of farmers to revitalize, and turn the yearning for a better life into a motivation to promote rural revitalization. , Hold a better new life with both hands, help paint the green mountains and green mountains of the motherland, and contribute to the modernization of agriculture and rural areas.

He Jinan University School of Journalism and Communication Professor and PhD instructor

Star

Wang Peng, deputy secretary -general of the China Rural Development Foundation, delivered a keynote speech on "Public Welfare Charity in the Rural Revitalization", reviewed the work and exploration of the China Rural Development Foundation in the sustainable development of the countryside, introduced the "Baimei Village "Comprehensive demonstration zone project, and extended the practical results and broad prospects of public welfare charity in rural revitalization. He said: "The rural revitalization strategy provides historical opportunities for the high -quality development of public welfare charity."

Deputy Secretary -General of the China Rural Development Foundation

Wang Peng

Ding Junjie, Dean of the School of Advertising at the University of Communication and Dean of the National Advertising Research Institute, read the "2021 China Performing Star Public Welfare Observation Report", combing and interpreted the current status of star public welfare from 2017 to 2021, introduced rural development The "Star Public Welfare core ecosystem model" proposed by the Foundation. He pointed out that the diversification, segmentation, and depth of the star public welfare are becoming increasingly obvious, but there is still much room for improvement. New path of public welfare development.

Dean of the School of Advertising at the University of China and Dean of the National Advertising Research Institute

Ding Junjie

Sun Pengcheng, senior director of the Rural Revitalization Office of Sinopec Group Corporation, shared the keynote speech on "Carrying and Herizing the Responsibility for the Central Enterprise", focusing on the practical experience of Sinopec Group in recent years in rural revitalization. Responsibility, implementing the promise in place, helping the rural high -level revitalization, and continuously accumulating experience for building a central enterprise assistance model, and contributing to the construction of a "good company of the party and the people".

Professor and doctoral supervisor Dong Qiang of the School of Humanities and Development of China Agricultural University analyzed the structural dilemma presented by public welfare forces to participate in poverty alleviation in the speech of "The Theory and Practice of Public Welfare forces Docking Rural Revitalization", and sorted out the public welfare forces to participate in the work of rural revitalization. Relevant policies conduct in -depth theoretical analysis of the work of rural revitalization for public welfare forces, and share the practical cases of public welfare forces to connect rural revitalization.

At the end of the event, a round table of "Gathering Charity forces and helping rural rejuvenation" was also held. The participating guests were: Wu Xiaojun, producer of Beijing Zhongzhihan Gold Culture Media Co., Ltd. Liu Yinjie, deputy mayor of the Pinggu Town Government, mainly discussed the public welfare short film "The Most Beautiful Struggler", "Walking Remote Village" and Dr. Tutou Village Doctoral Farm.

"Gathering public welfare forces and helping rural revitalization" round table meeting

The purpose of this activity is to explore the significance of public welfare forces in the new period of rural revitalization strategy in the new period of rural rejuvenation strategies, excavate the important value of public welfare actions in the implementation of rural rejuvenation, show public welfare advertisements in the journey of rural rejuvenation and innovation. Important achievements. Guide enterprises and social organizations to fully participate in public welfare actions, and help fully implement the rural revitalization strategy through various aspects of culture, education, science and technology, and life.

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