The Bades of Technology Light Public Welfare 4th Beijing International Public Welfare Advertising Conference Series Activities

Let the light of science and technology light up public welfare, let more people understand public welfare, enter public welfare, and participate in public welfare. On the afternoon of August 9th, the 4th Beijing International Public Welfare Advertising Conference series promoted the "Light of Science and Technology Light Public Welfare" and was held in the Underwater Exhibition Hall of Shougangyuanxiu Pond. Zhang Su, a member of the party group and deputy director of the Beijing Radio and Television Bureau, delivered a speech on the spot. Representatives from colleges, enterprises, public welfare institutions, and media institutions shared wonderful views at the scene. Zhou Yijun, director of the Department of Advertising at the School of Advertising, Beijing School of Clothing, presided over the event.

Zhang Su, a member of the Party Group and Deputy Director of the Beijing Radio and Television Bureau, said that Beijing takes the construction of a new development pattern to build a new development pattern and strengthen the "five -son linkage". Important content of the construction of national cultural centers. Beijing Science and Technology Innovation Smart Radio and Television Construction is a public welfare advertisement, and the innovation expression of public welfare undertakings has produced a positive role in promoting, and has laid a solid foundation for the iteration upgrade of public welfare communication. First, technological progress has created more new models of public welfare. The second is to help scientific and technological progress to realize more new dreams of public welfare. Third, the progress of science and technology has continued to give birth to a new ecosystem of public welfare.

Member and Deputy Director of the Party Group of Beijing Radio and Television Bureau

Zhang Su

The event invites public welfare organizations, enterprises to share viewpoints and cases in the fields of cloud computing, big data, VR, 8K, etc., and advocate science and technology to be good, and sustainable social value innovation.

Chairman of the Party Committee Secretary of the Guanghua Science and Technology Foundation of China

Plum peak

Mei Feng, chairman of the Party Committee of the China Guanghua Science and Technology Foundation, said that the relationship between technology and public welfare is a dialectical relationship, namely "technology+public welfare" and "public welfare+technology". Technology+public welfare, origin is technology, public welfare is a means, a path, and a model. Public welfare+technology, public welfare is the source, technology has become a means, and science and technology serves public welfare. With the development of the digital age, public welfare must be combined with numbers and the Internet. Science and technology make many things that could not be imagined possible, including the Yuan universe and immersive education can be an important path for us to guide the value of young people.

Beijing Danghitian International Cultural Science and Technology Development Group Co., Ltd. co -founder

Ma Zihan

Ms. Ma Zihan, co -founder of Beijing Danghitian International Cultural Science and Technology Development Group Co., Ltd., said that many companies are doing digital cultural tourism. , Director Zhang Yimou's ability to rule and tell stories on the story.

Secretary -General of Zhongguancun Listed Companies Association

Guo Weiqiong

Ms. Guo Weqiong, Secretary -General of the Zhongguancun Listed Companies Association, expressed his hope that he would help enterprises to expand their thinking, expand their business, and take the enterprise to all parts of the country, and even go all over the world. The Association has always adhered to the mission of public welfare, actively served the government, serves institutions, and serves more corporate.

Deputy General Manager of Migu Culture Technology Co., Ltd.

Xiangyang

Xiang Yang, deputy general manager of Migu Culture Technology Co., Ltd., said that current technology is becoming an important force to promote public welfare change. The digital twin world based on digital infrastructure is accelerating. Great change. Technology will play an unparalleled role in helping disadvantaged groups and promoting public welfare undertakings such as environmental protection.

Teacher Teacher of the School of Artificial Intelligence, Beijing University of Posts and Telecommunications

Chen Keliang

The theme of the speech of Mr. Chen Keliang, a teacher of the School of Artificial Intelligence, Beijing University of Posts and Telecommunications, is "Red Goose Assistance -Big Data+AI Open a new era of public welfare". He said that with the rapid development of society, the gap between education level between rural and cities is gradually widening. Rural education assistance faces the two outstanding pain points of the gap between coaching teachers and the difficulty of rural students' personalized needs. The Hongyan assistant team is committed to using the strong AI technology of Beiyou to build a new model of public welfare coaching in the background of the patient's normalization, and use AI+Internet technology to help rural education balance.

Beijing Radio and Television TV show

Production Center Technical Expert

Guo Hao

Guo Haoyi, a technical expert of Beijing Radio and Television TV Program Production Center, said that he will continue to strengthen ultra -high -definition technology, including the combination of high -tech audiovisual technology, public welfare advertising creation, and communication to make some public welfare advertisements.

CD -ROK founder

Liu Jichen

Liu Jichen, founder of CD -ROM punch card, said that the green low -carbon lifestyle is the fundamental needs of the country's further development, green transformation, and the growth of individual life. It is hoped that no matter whether it is a CD -ROM or a low -carbon station, continuously uses technological methods to contribute to the low -carbon low -carbon level.

The event is directed by the State Administration of Radio and Television and the Beijing Municipal People's Government. The Propaganda Department of the Beijing Municipal Party Committee and the Beijing Radio and Television Bureau of the Beijing Municipal Party Committee are designed to explore the path of science and technology public welfare. Bring scientific and technological innovation results from the industrial field to the public welfare field, use science and technology to empower public welfare, and create greater social value. This conference lasts for three days, mainly including the opening ceremony, theme forum, master feast, series of promotion activities, public welfare ceremony, public welfare advertising works contest, excellent public welfare advertising works and other activities.

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