Relying on the World Heritage Site to empower Dujiangyan City from "node city" to "hub city"

Cover reporter Lai Fangjie Yang Jinzhu

Bi Shui passed through the city, and the two sides of the strait were full of prosperity. The landscapes of Dujiangyan are always obsessed with you. Even in the most annoying summer, Dujiangyan is always a little more cool. On the night of the summer heat, the fireworks, the taste of the city, the flavor of the city of the Minjiang River came from the face, and the body was immersed.

"Smart Cultural Tourism", "Night Consumption" and "Exquisite Camping" and other light tide fashion consumer formats, promote Dujiangyan from "node cities" to "hub cities", "customer base traffic" to "city retention". In the first half of 2022, the city received a total of 9.52 million tourists, and achieved a comprehensive tourism income of 13.3 billion yuan. During the May 1st period of 2022, the popularity of the Camp in Dujiangyan rose 240%, and the "camping camping" entered the TOP10 list of domestic popular camping sites during the May Day holiday.

The picture is provided by Dujiangyan City

Circuit, grab the project, break the problem

Coordinate the development of new crown epidemic and the development of cultural tourism economy

Relying on the world -class resource advantages of the "Three Heritage City", Dujiangyan focuses on the three core elements of "culture", "tourism" and "ecological", explore the road of integration of cultural tourism empowerment empowerment of world heritage, and strive to build Chengdu's cultural tourism economic development The core area and Bashu Cultural Tourism Corridor's innovative source and important growth pole.

Since 2021, there have been 11 major cultural tourism projects such as Yunnan Haicheng · Dujiang Yeyan. Lingyan Mountain International Zen Cultural Tourism Zone and Qingchengxi Village and other cultural tourism projects have completed investment of 4.503 billion yuan to introduce the cultivation of Dujiangyan Cultural Tourism Group, Chengdu Rongchuangwen Travel Town and other business tourism leading enterprises, Qingdu Tourism Company completed the IPO listing declaration. In 2022, 15 strong chain replenishment companies, 11 target enterprises (institutions) of China Merchants, 8 signed cultural tourism projects, 17 renewal projects, completed an investment of 1.031 billion yuan, 2,400 in the number of tourism companies, tourism The level and position of industry development have been further consolidated and promoted. Li Bingwen Creative Tourism Function Zone was awarded the National Tourism Science and Technology Demonstration Park and the Sichuan Modern Service Industry Gathering Zone (Class Tourism Category).

Plastic scenes, promoting consumption, steady growth

Coordinate the transformation of resource value and industrial innovation development

Dujiangyan City's innovative resources use and value conversion channels, orderly developing mountains, water, roads, and panda cultural tourism resources in an orderly manner, and strive to cultivate multiple consumption scenarios. Innovate and cultivate new scenes of immersive, interactive, and experiential tourism industry chain, prepare the guidelines and supporting rules for the construction of homestays and farmhouse construction, release 50 boutique tourism routes, and develop and launch IP cultural and creative IP cultural and creative urban areas such as "Lingyan Zhenmei" Agricultural products and panda gifts, Qingcheng Fugbo and other cities, Babu Panda was selected as "Chengdu Tourism", Qingcheng Xueya won the silver award of the Sichuan Featured Tourism Commodity Competition in 2022, and Guanzhou Black Tea and Qingcheng Shanguo Wine won the bronze award. The Chengdu Double Her Marathon started running on the line, exquisite camping, ice and snow tourism, and the "blue tears" of the entire network shocked the screen.

Since 2021, the provincial ecological county (cities) and national health cities have been successfully completed. They have been selected as the top ten destinations for sports tourism in China. There are 5 levels of ecological civilization education demonstration bases, 1 provincial sports tourism demonstration base, and 2 newly created 2A -level forest -level scenic spots in the city and 1 2A forestagda scenic spot.

The picture is provided by Dujiangyan City

Giving up quality consumption level

Create a batch of digital cultural expo exhibition halls

Cover reporters learned that five major cultural tourism IPs, such as "Big Heritage, Great Irrigation District, Daqing City, Big Panda, Big Ice and Snow", etc. Dujiangyan City will start the establishment of world -class scenic spots and resorts to deepen the construction of "Tianfu Tourism Famous Brand". Create a series of products such as online tour, cloud performance, holographic amusement, wearing a panda cultural industry, and creating activities such as ice and snow carnival, happy ice and snow season.

Start the implementation of the Great Site Park and the National Archeological Site Park, promote the Dujiangyan Water Release and Qingcheng Martial Arts Declaration World Non -Heritage Project, develop and design "non -heritage+cultural and creative" tourism specialty products, create a group of full -space, full -time, multi -perspective perspectives Digital Cultural Exhibition Hall of the Tour.

At the same time, deepen the cooperation mechanism of Tianfu's tourist counties, actively promote the construction of the western Sichuan tourism ring line, the construction of the boutique tourist belt along Longmen Mountain, and strengthen cooperation with Chongqing Nanchuan, Dazu, Wulong, Wan Sheng and other places to jointly carry out investment promotion and boutique in the cultural tourism industry. Line release activities, start publicity activities of the giant panda "Belt and Road" national line.

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