The 32nd Qingdao International Beer Festival (Cloud Beer Festival) successfully successfully successfully "festival and city" symbiosis and mutual achievements

Luwang, August 10 (Reporter Sun Xiaowen Correspondent Liu Wei) Qingdao Brewery Festival, "drunk" West Coast. The 32nd Qingdao International Beer Festival (Cloud Brewery Festival) was held online from July 22 to 31. It successfully succeeded and established a digital festival benchmark for the literary travel industry in an innovative form.

This year's "Cloud Brewery Festival" is exciting online, offline global linkage, and the participation of the whole people. More than 100 million times. After 10 days of closing, the Golden Beach Beer City has maintained the "hospitality" enthusiasm. The Qingdao West Coast New District continued to continue the exciting beer festival, the whole city was flock, and the "festival and the city" achieved coexistence and mutual achievements. It highlights the charm of Qingdao's "vibrant ocean capital, wonderful and pleasant city".

Break the time and space restrictions with technology, explore the new way of festivals under the normal state of the epidemic

At this moment, you listen to the rural music sang the live singing of Harrison and Cross in London; the next moment, you will be in the KINSALE bar in Los Angeles, the hustle and bustle of the United States; In front of you, bring you back to the "Cloud Beer Festival" live room.

This is the online "Qingdao and World Druster" event specially created by the Beer Festival. With live broadcast connection, short videos, etc., it is also live broadcast from 12 foreign cities including Russia, the United Kingdom, and Portugal. Interactive, truly realize "Qingdao and the World toast".

The invisible "cloud" is tangible. This year's beer festival also organizes 10 large -scale live broadcasts, including promotional activities such as "Zhiwei Beer Festival", "Cloud Traveling West Coast" and "theme Night", international performing arts connection, wine king competition, beer culture and fashion show and other cultural performing arts activities. As well as sports events such as Qinjima Xiongfeng Boxing Championship, E -sports Carnival, and Street Dance Contest, let tourists from all over the world enjoy the passionate city enthusiasm with beer flavor in the "cloud gathering" and "interaction of the clouds".

The "Shangyun" of the Beer Festival, innovation is not only in the form, but also a new presentation from "watch" to "lily", which further enlarges the brand effect of the Qingdao International Beer Festival.

This brand effect is further demonstrated on the trade sector on the cloud. This year's beer festival is integrated with JD.com, Taobao, Alipay, and Wuding Technology. The cultural and creative products of the Beer Festival and the characteristics of Qingdao are from the "cloud" to the country. On the four major platforms of JD, Taobao, Kuaishou, and Douyin, the international beer festival online flagship store has been launched, and more than 100 products have launched more than 30 merchants. United Alipay develops the digital program of the Qingdao International Beer Festival. For the first time, it will be limited to 10,000 beer festival digital commemorative votes, and 4 types of Harbin theme digital collections are developed. All of them are sold out. On the official Weibo and new media platforms such as Douyin and B Station, online marketing activities such as the "National Task Douyin Challenge" and the UP main co -creation contest of Station B will be further enlarged.

The "Cloud Beer Festival" allows your dreams to follow reality -no matter where you are in the cloud, you can feel the enthusiasm and carnival of the Qingdao International Beer Festival in the cloud. The deep integration of modern technology is constantly interpreting a new wonderful.

Promote the upgrade of beer city with innovation, enrich the new connotation of Qingdao cultural tourism landmark

In cities, cultural tourism landmarks are a landscape that can cross the times. It witnesses the trend of the times, carries cultural and historical memories, and is also the "spiritual coordinate" of a city.

Although all this year's beer festival is held online, the Golden Beach Beer City is still operating normally, which is also wonderful.

When the summer of beer is stunned, in the beer city, a 20,000 -square -meter Tsingtao Beer · Time Coast Cast beer garden is quietly completed, and the summer surprises are brewing with the waves on the gold coast line of 36 degrees north latitude.

This "craft beer garden" covers six major fashion formats including 1903 craft workshop, Qingdao Beer Time Coast Resort, whiskey club, Tanggu Beer SPA, 1903 bakery, and love base. The largest scale, the most complete format, and the most experienced immersive beer+consumer life experience Mall.

In addition to the new format, the original format in the Beer City has also been upgraded, glowing new vitality. In the craft beer carnival, 100 wines on the 20 -meter long wine wall can be lined up, which can take over 100 domestic and foreign beer at the same time; international beer foreign exchange supermarket supermarkets, yellow five boxes of imported Net Hongcang, HI purchases cross -border cross -border purchases E -commerce customs -free malls and other cities have gathered more than 7,000 high -quality products in more than 30 countries ... This has become a well -known domestic craft beer "experience destination".

At the center of the beer city, the first independent landscape naked eye 3D "Qingdao Gift" has become a net red punch place this summer. The huge naked eye 3D screen of Qingdao elements, the image of the new district, and marine characteristic videos is a multi -prism that shows the urban development. As its name is, it is a "Qingdao gift" dedicated to the four seas. The magnificent beauty of Qingdao City.

As the world's largest beer theme square, the Golden Beach Beer City has carefully created a dreamy light and shadow park. Harbin qi model "device, Phoenix aircraft flying performance, full of fashion and technology; the starry sky at the beer culture museum, creating a wonderful world of star stars ... Here you can drink all the world's crafts and eat all over the world. You can also play a variety of fun, buy special products, and enjoy all kinds of entertainment and leisure experience. Today, the Golden Beach Beer City has been fully opened to citizens and tourists, and various formats in the city's "eating, drinking, playing, traveling, purchasing, and entertainment" are in a new attitude to meet friends from all over the world.

To stimulate consumption potential with festivals, enhance the new momentum of economic development

Qingdao International Beer Festival has surpassed the meaning of the festival itself, becoming a symbol of open vitality, and profoundly incorporated into the city's style and citizens' lives.

During this Beer Festival, Qingdao's West Coast New Area linkages the whole area, and simultaneously launched the Sino -German Ecological Park to eliminate Xiawen Travel Zhou, Starlight Island Carnival, Mangrove Ocean Lights and Shadow Carnival, Haiqing Town Beishang Street "Xiayi Island" Consumer Festival and other activities The sector, the urban balcony, Outlets and other characteristic commercial districts and tourist attractions to take advantage of the power, making the "night economy" of the new district float "beer fragrance".

Bring 10,000 shops in one section. Twenty -five key merchants in Qingdao West Coast New Area, and the linkage of business complexes and online beer festivals to carry out a series of theme activities such as offline "Louder West Coast" shopping festival. The closing rate of hotels in the New District increased by 45%month -on -month, and business in catering hotels and snack stalls. The "Golden Beach Beer City Digital Renminbi Consumption" was issued, which directly drove consumer income by more than 30 million yuan.

In terms of promoting exchanges and cooperation, this year's Beer Festival invites 85 entrepreneurs in 65 key projects of Qingdao West Coast New Area to hold a "entrepreneur night" to carry out business negotiations in embedded. Co -sponsored the 2022 China International Beer Challenge and Exchange Campaign with the China Wine Industry Association, and then set a high scale in Asia's first beer competition, which promoted the exchange and cooperation of the beer industry. The Jinsan Beacon Beer City has reached strategic cooperation with the Yellow River mouth ecological tourist area, which effectively expands the tourism marketing channels and customer market markets of the Beer Festival.

Once a meeting, to do a city. From the Beer City to the "Beer City", the new district of Qingdao West Coast has made full effort to "IP+", based on the cultural tourism landmark of Sand Beach Beacon City as the basis, with beer culture as the link, continuously expands the new cultural tourism format, innovative cultural tourism consumption new Models, build a global cultural tourism consumption scenario, including culture, tourism, consumption, exchanges and cooperation, and other elements. The attractiveness and competitiveness of the city have continued to enhance, and the new movements of the integration of cultural tourism to promote high quality development are played.

Since landing in the West Coast New Area of ​​Qingdao in 2015, not only the brand of Qingdao International Beer Festival has been continuously enriched and surpassed, but the city business card of the "Beer City" of Qingdao West Coast New Area is also increasingly shining. In the name of beer, the shape of the festival, and the truth of the brand, the new development, the wonderful stories of "festival and city" combine coexistence and mutual achievements will be continuously interpreted here.

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