The first domestic conference hotel theory+practical work is here!

At the end of the year and early years, many restaurants have light business, but for conference -type hotels, due to their specific hardware support and reception capabilities, this is often a sprint opportunity for revenue.

The multinational companies, R & D institutions, and enterprise groups have "tied up" to hold various public relations, product promotion, marketing commendations, and conduct brand potentials through roadshows, exhibitions, banquets, meetings and other channels to consolidate and expand the market.

For conference -type hotels, it is very important to take into account each detail when completing the main reception task.

Context

"Two Strongs" encounter the dispute between the site

In mid -December, the International Convention Center also received product promotion conferences from the world -renowned multinational company (Company A) and the commendation annual meeting of another well -known direct sales company (Company B).

The former will spend nearly 1.8 million yuan with the guest room, and the latter's annual conference will be added to the total annual meeting to ask for a total of 2 million yuan. The "Two Strong" encountered, and in the International Conference Center, advertisements were set up in the exhibition area and the banquet hall, each of which was its own master, and played a battle for the advertising release venues in public areas.

Context two

One crowded buffet breakfast

In late January 2009, the two large -scale meetings were held at the International Conference Center at the same time, resulting in full rooms. In the early morning of the next day, because the guests of the two meetings were concentrated at about 8:00, causing the buffet restaurant to be abnormally crowded and seriously affected the quality of the meal, which caused complaints on the conference team of the two conferences.

Context three

A conflict caused by withdrawal

At around 22:00, at the purchase channel of the exhibition hall, the two construction companies participating in the 3rd Medical Device Show had a conflict during the withdrawal process. During the transportation process, the workers of Company A accidentally stepped on the light box of the bad company B. The two parties were overwhelming and conflict during the negotiation and resolution. Department of the Department.

Conference -oriented restaurants are the new hotel types that have developed with high development at home and abroad with the development of economic development, especially commercial, trade, culture, science and technology, diplomacy, etc., which are the attention of everyone as a hotel emerging business format.

The restaurant industry has gone through the "five steps" of the "five steps" of the "five steps" of the hotel, the hostel, the guest house, the hotel, and the star hotel, which lasted a long historical process; and from the small auditorium to the banquet hall, to the multi -function venue until the final conference hotel It took only 10 years.

It can be said that the emergence of conference hotels has become the product of the major development of tourist hotels, the result of the socialization of the modern service industry, and it is also destined to become a milestone in the development of hotel formats and the times.

Today, the operating environment and operation and management of the Chinese hotel industry and conference industry have undergone tremendous changes. The industry trends that have been predicted have become a reality. The expectations of national and social capital for the conference industry and conference tourism are becoming more and more intense. A large number of conference centers are newly built nationwide, and conference -type hotels are lined up and developed by the trend of star fire.

The operation of a conference -type hotel has something in common and different from general travel restaurants. How to review the situation and achieve a win -win situation for economic benefits and social benefits. Through the concepts, models, and measures of refined management, conference -type restaurants create benefits and results, and will become a new topic for further discussion in the industry, academic and industry management departments.

"Conference Hotel Management"

Editor -in -chief Wang Jiming Wang Jing

Deputy Editor Hu Jun Lu Yinghua

ISBN: 9787309161229

Publishing time: July 2022

Fudan University press

The main research object of this book is a conference hotel. It is aimed at the characteristics, functions, business types and service objects of conference -type hotels. Management, engineering services, informatization and energy -saving management, safety and emergency management are sorted out.

New revision, injecting broad vision and practical experience

"Conference Hotel Management" is a revision based on the "Express Management of Conference Hotels" published in 2010 with the times. The writing team injects a wider field of vision and has six years of experience in international luxury brand hotels, giving readers' ability to combine theory and practice.

The editor -in -chief team has rich hotel management experience

Editor -in -chief Wang Jiming was the vice chairman of the China Tourism Hotel Industry Association, a member of the National Tourism Star Hotel, the supervisor, the rotating chairman of the China Conference Hotel Alliance, the vice chairman of the Shanghai Hotel Industry Association, etc. expert.

As a senior hotel manager in 47 years, he has 30 years of five -star and luxurious hotel management experience. During his tenure as the general manager of Shanghai Heping Hotel, he successfully received hundreds of national heads and politicians including the US President Clinton. During his tenure as the vice chairman and general manager of the Shanghai International Convention Center, he led the team successively serving major international conferences such as the Shanghai APEC Summit, the Shanghai Cooperation Organization Summit, and the Asianxin Summit.

Deputy editor -in -chief Hu Jun International Exhibition Industry Association (UFI) Chinese Elite Association Director -General, International Exhibition Certification Audit Expert, International Conference and Conference Association (ICCA), International Exhibition and Project Association (IAEE) member, Suzhou International Expo Center, Jinji Lake International Conference center Shanghai representative.

Since the employment in 2006, he has a wealth of exhibition experience and international perspective. The development of local internationalization "and" internationalization ". Editor -in -chief Wang Jing Shanghai School of Economics and Management, an associate professor and graduate instructor, member of the China Convention and Exhibition Economy Research Association, researcher of the International Convention and Exhibition Industry Research Institute, innovative entrepreneurial mentor, national second -level psychological counselor, volunteer from Shanghai Applied Technology University of Imported Expo, China Import Expo. Instructor, one of the promoters of the Future Leadership Forum of the Exhibition Industry. He has been engaged in the teaching and research of tourism management, exhibition economy and management, and innovation and entrepreneurship education. He has published more than 30 papers, and has edited more than 10 professional books, textbooks, and industry reports. He hosted and participated in more than 20 vertical and horizontal topics.

Deputy editor -in -chief Lu Yinghua has been engaged in restaurant management for 20 years, and has rich experience in catering, national banquet services, summit reception and administrative management.

Cross -professional, combined with hotel management and exhibition management

This book involves many aspects of conference -type hotel management, including conference hotel review, venue planning, marketing, conference services, catering banquets, financial accounting, engineering energy conservation, human resources, security defense, summit reception, etc. It not only summarizes the experience of domestic and foreign management, but also explores the refined management of conference -type hotels from a practical and economics perspective.

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