The car rental market runs out of "acceleration" during the summer, Ctrip: The order volume increases by 152% compared to 2019

The Yangtze River Daily Da Wuhan Client August 10th (Reporter Jia Bei Correspondent Zhang Dawei) The summer vacation has been over half. Recently, Ctrip released the "2022 Summer Car Rental Self -Driving Report" shows that this summer's self -driving tourism needs is strong, and the order volume has grown over 2019. 152%; the per capita rental cost increases by 18%compared with last year; there is one renewal of almost one car rental order, with an average renewal days of 2.1 days.

In the summer of this year, with the implementation of the precision and scientific epidemic prevention and control measures and the promotion of various types of production to promote consumption, the domestic tourism market has entered the process of recovery. Under the centralized release of summer tourism demand, the self -driving tourism market is unprecedented with self -driving tourism, and the car rental market runs out of "acceleration".

Summer car rental order volume increased significantly

In the summer of this year, car rental self -driving tour ushered in the "peak moment" throughout the year. According to Ctrip's car rental data, as of now, the amount of self -driving tourism in the summer has been overtaken last year, which has achieved a double -digit growth year -on -year, an increase of 152%over the 2019 epidemic. At the same time, due to the extension of the average car rental time, the per capita rental cost increased by 18%compared with last year.

With the concentrated outbreak of the provincial tourism during the summer, the mileage of tourists is getting farther and farther. The report shows that this summer, the average number of vehicles (the length of each order rental) increased by 5.5%year -on -year. During the holidays, the number of users who drove the car for 2 to 3 days during the holidays were the largest, accounting for 38%; users with 3 to 5 days of car rental accounted for 18%; users with more than 5 days reached 21%.

On the other hand, the epidemic has a greater impact on the early reservation cycle of car rental, and the proportion of self -driving users who "go away in one foot" increased significantly. The report shows that the number of users who re -car rental in one day accounted for 60%of the summer, followed by 24%of the people who reserved car rental in advance for more than 3 days, and 10%of the number of users in one to 2 days.

"Walking" economical and affordable models are high in popularity

In the summer of this year, car rental users are still dominated by the 80s and post -90s. The number of post -80s population is the largest, accounting for 41%; the post -90s account for 36%. And some summer "parent -child army" also poured into a self -driving tour. The report showed that the seven and 9 -seater suitable for family travel, the hot summer search heat was twice as much as daily.

From the perspective of parent-child type order data, in July, 7 cars, including the economically applicable economy represented by Chevrolet Cowotz, the SUV model represented by the Volkswagen T-ROC speaking song, and Buick GL8-2021, became the first choice for travel. The space in the car is large, more comfortable, and applicable to the economy, which can better meet the whole family to enjoy the summer travel needs.

Compared with parent -child families, they pay more attention to the economic applicability of cars, and young people want to be "a good one." The report shows that the hot searches in the Summer Z -generation car rental increased by 80 % year -on -year. Mercedes -Benz C -Class, BMW 2 Series, Volkswagen Magotan, WEY Tank 300, Buick Yinglang became the most meaningful "mount" this summer.

With the popularity of the "low -carbon travel" concept, car rental users also turned their attention to new energy vehicles. The report shows that in July, Tesla, Buick Micro Blue 6, Nissan Xuanyi, Toyota Corolla Double Engine, Weimar EX5, Roewe EI6 and other new energy models are most popular with car rental users.

West leading the hot summer self -driving tour

From the perspective of self -driving destinations, in the summer of this year, the western region led a boom in self -driving tour. The report shows that the top ten of the top ten self -driving destinations in the summer are Chengdu, Urumqi, Kunming, Xi'an, Dali City, Chongqing, Guiyang, Xining, Lijiang, Weihai. Except for Weihai, nine other cities are in the western region, and Yunnan, Xinjiang and other places even have "one car difficult to find". The report shows that the amount of car rental orders in Kunming increased by 61%year -on -year, and the per capita cost increased by 60%.

By analyzing the consumption data of users picking up and repaying the car, the report found that the most selected car pick -up+return locations in the summer of this year is a railway station+railway station, airport+airport, hotel+hotel and residential area+residential area.

"In order to meet the needs of different types of users to pick up cars, we continue to strengthen the investment in cross -business crossing. Due to the platform characteristics of long -distance tourism users in different places, the cross -crossing effect of air tickets and car rental is the most significant. It will also continue to invest in cross -sales exploration of hotels and destination tourism products and car rental. "The person in charge of Ctrip's car rental marketing growth said.

According to reports, this year, Ctrip car rental focuses on the car rental center of the large transportation hub. The Ctrip Group and the core merchants participated. The one -stop service center is built in the airport hub. , Taiyuan, Lanzhou, Wuhan, Guiyang, Sanya, Haikou and other key tourism cities.

Song Zhen, CEO of Ctrip Car Rental, believes that next, Qingdao, Weihai, Dalian and Chaoshan regions in the Bohai Rim are expected to take over the northwest and Yungui, becoming a hot period of summer travel.

In response to the strong summer needs, Ctrip Car rental specially launched the "88 National Car Rental Festival" event. During the event period, the daily limit of 1,000 pieces of 8 yuan "One -day rent -free" voucher is killed. Within August 8th to 10th, the user can use the ticket to deduct the corresponding car rental fee, and the label can be superimposed on the label. The model is discount, and the maximum can enjoy a car rental discount of over 1,000 yuan.

[Edit: Deng La Xiu]

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