Gold and silver foil powder has no nutritional multiple departments to issue documents.

A circle of gold foil is inlaid around the exquisite cake, and the gold and silver ball decorations on the surface of the cake are reflected; the round and smooth chocolate is scattered with gold foil crushed powder, like the stars in the night sky sparkling; , Make your index finger ... Foods with gold and silver foil powder are called "gold -plated foods", but no matter how luxurious the packaging is, it cannot cover up the fact that the gold and silver foil powder is an illegal additive.

Recently, the State Administration of Market Supervision, the Ministry of Agriculture and Rural Ministry, the National Health and Health Commission, and the General Administration of Customs jointly formulated the "Regulations on the Investigation and Investigation and Investigating the production and operation of the illegal behavior of gold and silver foil powder" (hereinafter referred to as the "Provisions"), which clearly stipulates that gold and silver foil powder fails to fail Lutted from the "Standard Food Additives of Food Safety" (GB2760-2014), it does not belong to food additives, not food ingredients, and cannot be used for food production and operation.

However, the reporter recently investigated that although the search keywords on various online shopping platforms and takeaway platforms have not found shops selling gold and silver foil powder, they still use "consumption gold foil" and "consumption silver powder" to retrieve keywords, and they still retrieve them, and they still retrieve keywords, and they still retrieve them. You can see many stores operating and selling related materials. In addition, many consumers still favor such "gold -plated foods" and share their "food gold" pictures and videos on social platforms.

Why does "gold -plated food" be prohibited? Why do you keep banned? How should I prevent it? With these issues, the reporter launched an investigation and interview.

Gold and silver foil powder should be prohibited without nutritional and extravagant winds

Mr. Jia, a resident of Beijing Chaoyang, still placed a bottle of gold foil wine he bought several years ago. "No one drinks it, it is a pity to throw it away.

In the summer of 2018, when Mr. Jia was shopping in a tobacco alcohol supermarket, he saw a bottle of wine on the shelves. The bottle was transparent and could clearly see the golden light at the bottom of the bottle. Mr. Jia consulted the owner of the shop. The owner immediately took the wine from the shelves and shook it twice. The gold foil in the wine floated, and the whole bottle of wine looked "sparkling" under the light.

According to the owner, this is the gold foil wine purchased through internal channels. The edible gold foil powder is added to the fragrant liquor, which not only has nutritional value, but also has a high collection value. "Buy home to imply a promotion to get rich." Mr. Jia was excited after hearing, and bought two bottles of gold foil at a price of 300 yuan.

Judging from the photos of the gold foil wine displayed by Mr. Jia, the wine is printed with the word "golden tasting wine" on the outer packaging. "Gold" is good for physical health.

Later, Mr. Jia gave one of the bottle of gold foil wine to friends who knew wine. As a result, this kind of wine was actually a gimmick and a small winery developed and sold in private. The cost was extremely low. "Don't say that it is good for your health, it is not necessary to drink food to be poisoned."

According to the information provided by Mr. Jia to retrieve the relevant information of the gold foil wine online, he found that the relevant products were not found. However, on some forums, you can see some people sharing photos of the same gold foil wine. From the content of the netizens, the price of this wine is quite different, ranging from 120 yuan to 600 yuan.

Like Mr. Jia, there are not a few consumers who have fallen into the "gold -plated food" trap because of curiosity or admiration. Some merchants see the business opportunities behind gold and silver foil powder foods, which not only sell such products, but also use various words to pack and publicize such products.

The person in charge of a cake shop who did not want to disclose his name told reporters that in the industry, it is almost a consensus to decorate with gold and silver foil powder as cakes or desserts. Even if the ban was issued, some colleagues quietly used gold and silver foil powder. "Generally, the cakes of gold and silver foil powder are certain styles, and the propaganda words are all high -end upper grades such as 'luxury style' '' '' Pictures and publicity copywriting, avoid keywords such as gold and silver foil powder, and declare that ‘I’ m out of stock ”, but if mature customers make a need for ordering, it can still be done."

Some "gold -plated foods" "good health" selling points that are promoted during the sale are actually not true. Zhu Yi, an associate professor at the School of Food, China Agricultural University, told reporters that gold and silver foil powder will not be absorbed by the body, and only the body will be excreted, and there is no nutritional value to the human body.

"Not only that, if it is counterfeit and inferior, there may be some unexpected food safety risks, such as ingestion of heavy metals and pigments, and too much gold foil may harm the intestinal mucosa mucosa that may be unexpected. , Too much nano -grade gold powder is like risks, and may be stranded in the digestive tract mucosa to harm intestinal epithelial cells. "Zhu Yi said.

In her opinion, it is necessary to prohibit "gold -plated food". In addition to not promoting extravagance, it is more important to prevent the health of consumers' health.

There are many reasons for the disguise in disguise in disguise

In fact, the "Provisions" is not the first time that the relevant departments have introduced relevant documents to the food and silver foil powder to the food.

As early as January 29 this year, the State Administration of Market Supervision, the National Health and Health Commission, and the Customs General Administration jointly issued the "Notice on the investigation and punishment of the production and operation of gold and silver foil powder in accordance with the law", which required to crack down on production and operation of gold Silver foil powder food, false propaganda gold and silver foil powder edible, and imported gold and silver foil powder foods such as gold and silver foil powder. Huang Qunhui, a lawyer of Beijing Yinghe Law Firm, told reporters that from January this year to the "Regulations", in just a few months, the competent authority continuously issued documents. The joint unit has from three to four, from notification to regulations. And investigate determination.

However, the reporter recently found that on some online shopping platforms and social platforms, they can still see gold and silver foil powder food.

After some words such as "gold and silver foil powder food" were retrieved on some online shopping platforms, the reporter found that although the pop -up product interface has no food, gold foil cake and other foods, it can still be retrieved to a large number of titles. Gold and silver foil powder additives with "silver powder" and other content, of which the highest sales volume has sold more than 800 orders a month.

Although there are some gold and silver foil powder additive products displayed "non -consumption" in the title, the reporter saw some gold and silver foil powder additive product details interface. Photo. In the commodity question and answer interface, some consumers leave a message asking the product to "be edible", and the answers given by other consumers are "yes".

After retrieval with keywords such as "gold and silver food" and "gold foil" on a social platform, the reporter found that in the past half of the year, there are still a lot of related sharing stickers that taste, buy, and sell gold foil foods. "Adding gold foil on the sea urchin, the golden foil can't hide its golden Chancan", "Foil liver mousse, with raspberry sauce on it, a small piece of gold foil, very delicate" "fruit dan skin foie gras, gold foil on the surface, looking very advanced to watch "It looks" ...

Why is the "gold -plated food" style of "gold -plated food"?

Zhu Xiaojuan, deputy secretary -general of the Chinese Law Society's Business Law Research Association and associate professor of China University of Political Science and Law, told reporters that the phenomenon of repeated ban on adding gold and silver foil powder to food is caused by multiple reasons. The most direct reason is that the merchants have profit Demand. The exaggerated publicity of merchants meets and misleads consumers 'consumer pursuit of extravagance. Consumers' patronization has further promoted the motivation of "research and development" of merchants, not only use in food but also use gold and silver foil powder. Accompanied by it is the consumer's strange psychology. "Many irrational consumers, as long as they see some novel products on the market, want to try it."

In Zhu Xiaojuan's view, there are difficulties in the supervision of such foods. The core reason is that the specifications are unclear and technical supervision methods cannot keep up. For industries used in gold and silver foil powder, the policy and legal rules are not clear and clear, and to a certain extent, the space for merchants will deliberately use gold and silver foil powder. The ability of regulatory authorities to actively supervise technology is limited, and the strength and deterrence of punishment under the premise of unclear relevant norms are also insufficient, which has encouraged the merchant's luck.

Huang Qunhui said that the merchants simply added gold and silver foil powder to various foods, and immediately changed their heads. The "worth" of the product "worth" increased dozens or even hundred times, and the profit margin was huge. In addition, legal propaganda related to food additives is not in place, and consumers still have a misunderstanding of consumer gold and silver foil powder food. At the same time, food production from primary agricultural products to consumers will experience multiple links such as production, processing, and sales. Each link may involve food additives. Therefore real situation.

Strengthen the publicity of Pu Pu Pu, strengthen regulatory collaboration and co -governance

To curb the "wind of food" and supervision is on the road.

In March of this year, law enforcement officers of the Yubei Market Supervision Bureau of Chongqing City found that the cake shop decorate room with two bottles of gold and silver foil decorations during an on -site inspection of a catering management limited company, and one of them had been opened. Law enforcement officers were seized and seized on related gold and silver foil powder in accordance with the law, and investigated in accordance with the prescribed procedures. After investigation, the company used non -food raw materials to produce foods, add chemicals other than food additives to food, Yubei District, Yubei District The Market Supervision Bureau imposed the company's administrative penalty of 5,000 yuan and confiscated the materials involved in accordance with the law.

In April of this year, a catering culture management Co., Ltd. was fined 100,000 yuan by the market supervision and administration bureau of Nanjing City, Jiangsu Province for food, food additives, and food -related products prohibited by the country. After investigation, from December 2021 to January 2022, the parties used gold foil as raw materials in the dessert "pineapple coriander mousse" dishes. In addition, law enforcement officials found the "decorative silver foil" on the kitchen operation desk.

The "Regulations" also emphasize that local market supervision departments, agricultural and rural competent departments, customs at all levels, and other relevant government departments shall strengthen food safety supervision and monitoring, and find that the production and operation of gold and silver foil powder foods and publicity of gold and silver foil powder can be found. If you eat it, you should investigate and deal with it according to law.

Huang Qunhui suggested that eliminating "gold -plated food" needs to drive the law with law enforcement. After investigating the case, the law enforcement department promptly announce the facts and punishment results in a timely manner to severely punish the potential illegal of the warning; by publishing typical cases, interpreting food safety laws and regulations, spreading nutrition and health knowledge, and achieving the effect of driving law enforcement. At the same time, the reporting channels are unblocked, and on the basis of telephone and network reports, we will further expand consumer reporting channels, such as adding one -click reporting button on the online trading platform to form a feedback mechanism for fast reporting and timely investigation. In addition, the supervision responsibility of the network trading platform should be strengthened. The online trading platform should implement the main responsibility, strengthen the awareness of supervision, make full use of technical advantages, and discover illegal foods such as "gold and silver foil powder" in time through text retrieval, picture comparison, Consumer losses. Zhu Xiaojuan believes that eliminating "gold -plated food" requires the co -governance of the subjects of all parties. Related food producers, operators, importers, etc. must consciously perform social responsibility when producing processing, sales and operation, and imported food, and resolutely resist food production, sales and operation of gold and silver foil powder. It is not allowed to promote and sell gold and silver foil powder foods through the Internet and other information networks.

"The network platform should fulfill the main responsibility, strengthen the qualification review of operators in the platform, and prohibit the publicity and sales of food production and operators in the network. , It should stop and report the county -level market supervision department in a timely manner; if serious violations are found, it should immediately stop providing online trading platform services. "Zhu Xiaojuan said that in addition, industry associations must also formulate self -discipline management measures for illegal use of gold and silver foil powder. Guide through industry association rules.

She also mentioned that relevant government departments should strengthen food safety supervision and monitoring, and find that the production and operation of gold and silver foil powder and publicity of gold and silver foil powder should be investigated and punished in violation of regulations. The health administrative department shall, in conjunction with relevant departments, carry out food safety science popularization, organize experts to interpret the safety risks of gold and silver foil powder food in a timely manner, and timely issue consumer warnings.

"Consumers should consume rationally, consciously resist the deformed and unhealthy consumption concepts and habits, and do not give the merchants selling gold and silver foil powder for the opportunity." Zhu Xiaojuan said. (Reporter Zhao Li)

Source: Legal Daily

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