"Think Tank" to the field of the field of villages bloom -Jiangsu Implementation of Rural Tourism Village Counselor Action Plan for Documentary

In mid -June, at the graduation season of colleges and universities, the associate professor of Nanjing Tourism Vocational College of Nanjing Tourism Vocational College and Dean Yin Wei, the dean of Jiangsu Zijin Tourism Planning and Design Institute, who was too busy to finish the employment guidance work. In the rural tourism counseling of Houxu Village and Jiuhua Village. On the scorching sun, Yinwei and the team went deep into the countryside to inspect and launch special counseling classes, and talked with villagers and village cadres to promote development.

In June last year, the Jiangsu Provincial Department of Culture and Tourism launched the "Rural Tourism Counselor Action Plan". Indian Wei was one of the first batch of counselors signed in the village. At the launching ceremony of the 13th Jiangsu Rural Tourism Festival in May this year, the third batch of Jiangsu Province rural tourist resident counselors signed a contract. A new batch of "think tanks" are going to the post to help rural tourism development. At present, Jiangsu has selected 69 counselors to settle in 69 villages to carry out "pairing" counseling to solve the problem of shortage of rural tourism talents facing the current grassroots.

Consolidate the foundation of talent

Rural rejuvenation is the key to talents. In February last year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Accelerating the Revitalization of Rural Talents", and clearly proposed the construction of a team of rural cultural tourism and sports talents.

In terms of the construction of rural tourism talents, Jiangsu has long been explored. Nanjing uses the advantages of college resources to invite famous teachers to teach, produce a series of training CDs of rural tourism series, and normalize the special competition for rural tourism practitioners; Suzhou in the construction process of key rural tourism villages and key development areas, carefully select professional staff composition The team planning team with the whole process; Lianyungang organized specific issues such as rural tourism project development, operations, and marketing, and organized learning and exchanges through on -site guidance, lecture training and other methods to improve management levels.

The more rural tourism development is, the more urgent the needs of talents. The relevant person in charge of the Jiangsu Provincial Department of Culture and Tourism admits that in recent years, the regional scope of rural tourism has become increasingly larger, more and more villages and villagers involved, the market demand and management requirements are getting higher and higher. More and more prominent, grassroots generally reflect the lack of talents and young experts in rural tourism in planning and development, marketing, and operation management, hoping to get more guidance and support.

The "Rural Tourism Counselor Action Plan" is a pragmatic move launched in this context. According to the plan, the village counselors will provide technical support from the aspects of tourism development planning, policy and regulations, and operation management consulting of the villages stationed in the villages in the village, and help solve the problem of shortage of professionalism in grassroots rural tourism. , Promoting development.

Yin Wei said that for more than a year when he became a counselor in the village, he spent more than 100 days in the countryside. In the meantime, he counted Houhuang Village to complete the construction of closed -loop tourism transportation in the whole region, participated in the dredging and slope reconstruction project of the Houxu Village breeding center, and helped Houxu Village successfully create a key village in rural tourism in Jiangsu Province last year.

Inject development vitality

It is understood that the counseling target of the "Rural Tourism Counselor Action Plan" mainly includes villages with good rural tourism resources and development and utilization conditions, willing to be included in the list of key villages of rural tourism in the provincial -level rural tourism. In the process of development of these villages, the development bottlenecks are different.

Xu Jinru, deputy secretary of the party committee and vice president of Yangzhou Vocational University, became a counselor since he became a counselor since he became a counselor since he became a counselor in the village of Fangxiang Town, Lijiang District, Yangzhou City last year. Last year, he led the theme of "I have a fish in the fishing village". Tourists come to support a small fish, and they can receive a fish in the winter seasons to catch fish along the lake village.

Xu Jinru said that such activities are mainly targeted at the parent -child market, allowing children to connect with along Lake Village, so that they can come here at a high frequency. In addition, he also conceived the catering brand of "every family has a good kitchen" for "Everyone in every family." "Along Lake Village is a rural tourist spot with resource -only resourcefulness around Yangzhou. Next, we must be based on ecological landscaping, cultural experience, and leisure life, so that tourists have more experience and create rural tourism brands along the Lake Village."

Anzhuang community, Datun Street, Peixian Street, Xuzhou City, is also a fishing village. As the village instructor in the village, Professor Lin Zurui, director of the Department of Architecture, School of Architecture and Design of China University of Mining and Technology, admits that the Anzhuang community has not yet made in -depth mining of local characteristic fishing villages, and there is a problem of homogeneous tourism products. He hopes to help the local area of ​​the geographical advantages close to Weishan Lake, create a symbol of cultural characteristics of fishing villages, and show rural characteristics from a cultural perspective.

Ning Daolong, Secretary of the Party Branch of the Anzhuang Community, said that allowing villagers to develop rural tourism spontaneously, many times they will not be able to start because they cannot find key points. With professional talents such as the counselor in the village, the effect of "1+1> 2" can be formed.

Bring significant results

Today, the "Rural Tourism Counselor Action Plan" has been implemented for more than a year, and its results have become increasingly apparent in rural tourism development in Jiangsu.

In July last year, the only provincial gliding umbrella base in Nanjing, Nanjing Hua Global Umbrella flight camp, tried operations in Jiuhua Village, Xingdian Street, Pukou District, and quickly became a popular tourist project for Pukou and even Nanjing. Dai Shijun, Chief of the Department of Cultural Tourism, Xingdian Street, Pukou District, said that since May of this year, the project has received an average of more than 100 tourists per day, and the average daily income of only reaches more than 70,000 yuan per day. In addition, Jiuhua Village led the camp project as a lead, and has revitalized more than 500 acres of idle land resources, providing more than 10 jobs for villagers. The annual land rent income of the village collectives exceeds 300,000 yuan. The gliding umbrella flight camp project was created by Yinwei throughout the process. According to Yin Wei, Jiuhua Village has always used the theme of tea culture to create rural recreational and vacation tourism products, with a single format, and has been restricted by the rural tourism land policies. The development of rural tourism has not improved. To this end, he actively assisted Jiuhua Village with Xingdian Street, Nanjing Planning and Natural Resources Bureau Pukou Branch to propose a new model of "government+social capital+village collectives", that is, the Singian Street Investment Social Capital Investment Skating Umbrella Umbrella The project, then Jiuhua Village entered the shares of the land and signed a transfer contract with Nanjing Huafei Outdoor Co., Ltd., and eventually successfully created the gliding umbrella flight camp, becoming a successful case of the integration of Nanjing rural sports travel.

Similar transformation also happened in the villages where other village counselors entered. Associate Professor Hu Xiaohai, director of the Tourism Department of the Humanities School of Jiangsu Institute of Technology, became a counselor after becoming a counselor in the village of Gongzhan Village, Julin Town, Jintan District, Changzhou City, and led the team to design the brand image of the "Gongjian Crab Township" for the Gongshan Village, and plans to use it in it. Packaging of Genmina Village Cultural and Creative Products. Hu Xiaohai said: "Next, we will also contact the domestic professional bird watching institutions to strive to make bird watching in Gongshan Village bigger."

Jiang Chiwei, Secretary of the Party Committee of the Panshan Village, said that due to the lack of professional rural tourism talents, Gongshan Village once faced the dilemma of development. With the help of a counselor in the village, the Panshan Village is revolving around resources such as "one mountain, one lake, one -一 在 在", and vigorously build "Poetic Pomi Mountain and Mengli Water Village".

The relevant person in charge of the Jiangsu Provincial Department of Culture and Tourism stated that practice has proved that the "Rural Tourism Counselor Action Plan" is conducive to promoting the development of rural economic development, improving the level of rural governance, and increasing the sense of happiness and gain of the majority of farmers. Through counseling and support, last year, Anzhuang Community, Datun Street, Peixian Street, Xuzhou City, and Fangxiang Town, Fangxiang District, Yangzhou City selected the third batch of key country tourism villages in the country, 5, and other national rural tourism key villages. The village was selected as a key rural tourism village in Jiangsu. Next, Jiangsu will continue to promote the "Rural Tourism Village Counseling Action Plan" and strive to achieve the goal of "100 counselors settled in Baicun" at the end of 2025. (Author: Xunzi Jun; Editor: Song Yuqiu)

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