BOSS direct hire and then expose "erotic recruitment"

Radar finance produce | Li Yihui edited | Deep Sea

The recruitment trap hidden in the BOSS direct hiring seems to have never really disappeared. There were "Li Wenxing Incident" and the media's unannounced visits "The Assistant is the‘ Specifier ’”.

After the incident is exposed, direct hires as the platform are often banned from frozen companies involved and recruitment accounts. However, there are still doubts about the world, thinking that "erotic recruitment" occurred several times, proving that its security supervision, especially information review, or vulnerabilities or flaws.

Some comments also pointed out that the platform and users are a contractual relationship. The recruitment platform should not only fulfill the corresponding security obligations, but also bear higher prudence obligations and take necessary measures to avoid being fraudulent and injured by job seekers. Otherwise, they must be with The illegal recruitment party assumes joint responsibilities.

Radar Finance noticed that the BOSS directly hired in the controversial vortex. With the brainwashing marketing during the 2018 World Cup, it successfully ranked among the first echelons of the online recruitment track. However, the company has experienced the dilemma of nearly a year since then, including accepting network security review and loss of performance. Recently, it will report that the performance system of "last elimination" will be implemented in disguise.

There are many recruitment traps

"Looking for a job, I want to talk to the boss." Job seekers hoped to find a peaceful job on the BOSS, but some "bosses" were not bosses that ordinary users understood, but some ulterior motives.

According to media sources, some netizens recently reported that a company of Guangzhou company published a recruitment information of VIP assistant secretaries in direct hiring in BOSS. The job responsibilities were the assistant to work and business business affairs. After contacting the company's personnel, personnel calling personal assistants is to be a male and female friend with customers, and needs to sleep with the customer.

Subsequently, the netizen called the police and the recruitment information involved had stopped recruitment. BOSS direct customer service responded that the company's post should be in line with the platform's release rules, but to sleep in the name of recruiting normal job applicants, it violates the platform's use rules and will strictly verify and deal with.

According to Sina Technology, in late July this year, the graduate student Li Miao (a pseudonym) was directly hired by BOSS and saw an enterprise called "Guozheng College International Education" recruiting assistants' assistants. The work content was responsible for the daily life of the institute Affairs and assistance to the dean to carry out work; responsible for the processing of business, finance, and general affairs in the institute, it looks quite formal, so he submitted his resume to interview.

But on the day of the interview, the interviewer said that the recruitment was a living assistant, and frequently asked if there were emotional issues such as a boyfriend, and even bluntly said, "I can help you unconditionally." At the end of the interview, the interviewer also Do intimate behaviors such as shoulders on this netizen.

Coincidentally, in June of this year, Li Miao had encountered a one -time harassment when he found a job in the BOSS. At that time, she delivered a company's project management position. However, the manager told her that only the front desk post would recruit intern.

So the manager pushed her WeChat to another recruiter without its consent. And the recruiter named "Chu Liuxiang" asked "YP?"

For these two companies involved, BOSS directly hired "Guozheng Loving International Education" has been suspended from recruitment rights, and another company has "insufficient evidence after verification and related reports have not taken effect." At the same time Communicate and treat. In the survey, verification and disposal of cross -platform surveys, there are more difficult difficulties. "

Faced with such a response and disposal results, netizens did not buy it. They believed that instead of paying attention to the after -after processing, it is better to care about the platform in the source review? Public information shows that the recruitment trap directly hired by BOSS is not uncommon.

In November 2020, the Beijing News made an unannounced visit to disclosure. "Interview" was even asked to "touch the chest" by the other party on the spot.

Earlier in July 2017, Li Wenxing, a college graduate, directly hired resumes through BOSS. He was tricked by MLM personnel to Jinghai, Tianjin, and was later drowned. Subsequently, BOSS was appointed by the supervision and ordered the website to rectify immediately.

At that time, BOSS directly hired CEO Zhao Peng to start a business to start a business that since 2015, the platform's "only one position, data compliance can be issued first; no reporting, can be recruited" mechanism has a big problem. The lesson is terrible. Hope to do better in the future.

But now it seems that the continuous "erotic recruitment" shows that Zhao Peng's "painful" lesson is still painful.

Some legal workers have pointed out that the emotional recruitment information published by users on the recruitment platform is illegal information, and the platform has regulatory responsibilities. According to Article 100 of the Civil Code, relevant units have the obligation to prevent and stop sexual harassment.

In addition, the "Network Recruitment Service Management Regulations" implemented on March 1 last year clearly requires that human resources service agencies engaged in network recruitment services should establish a complete network recruitment information management system, and to the authenticity and legality of the materials provided by the employers in accordance with the law in accordance with the law, in accordance with the law The censorship must also improve the user information protection system.

Rely on large marketing to promote growth

Zhao Peng, the founder of BOSS, is a continuous entrepreneur who is also the "old rivers and lakes" that have been immersed in the recruitment industry for many years.

After graduating from Peking University, Zhao Peng first worked at the state organs (Youth League Committee). Later, he joined Zhilian recruitment in 2005. In 2009, he became the CEO of Zhilian recruitment.

According to media reports, at the end of 2013, Zhao Peng was introduced to Lei Jun. In the absence of products and registered companies, Zhao Peng and Lei Jun talked for 40 minutes. Lei Jun decided to invest in Zhao Peng.

In 2014, Zhao Peng founded BOSS direct hire, and many members of the team came from Zhilian recruitment. At that time, it was still at the beginning of the rise of the mobile Internet. BOSS directly hired to avoid the web version, and directly launched the mobile version of APP. At the same time, the intelligent match was used with the help of technical means to quickly get the Internet vertical recruitment platform.

In September 2016, BOSS directly applauded the C1 and C2 rounds of financing, which was led by Huaying Capital and Gao Rong Capital. Rotation financing totaling $ 28 million.

In addition to differentiation, the incident that really made BOSS directly hire fame is the 2018 World Cup marketing.

At the World Cup that year, BOSS directly hired a large number of advertisements, "Finding a job, going to BOSS direct hire. Find a job, talk to the boss directly, promotes, raise the salary." The slogan repeatedly played.

Although it is inevitable that the majority of netizens have talked about it, the cost of more than 100 million marketing is not white, these "brainwashing advertisements" help BOSS directly hire to enter the public vision. According to Zhao Peng, after the World Cup, the number of BOSS hired users doubled, and then the user's attention was stable in the industry's first echelon.

In 2019, BOSS continued the strategy of "big" in the past, and hired Wang Keying as a brand spokesperson. In 2019 and 2020, the marketing costs directly hired by BOSS reached 917 million yuan and 1.348 billion yuan, respectively, and the proportion of marketing investment in revenue was 91%and 69%, respectively.

On June 11, 2021, BOSS was listed directly on the Nasdaq in the United States. The issue price was 19 US dollars, the opening price was $ 33.5, and the market value was US $ 13.4 billion. It became the fourth domestic online recruitment platform in China.

It is worth noting that the slogan directly hired by BOSS has changed from the previous "find a job, talks directly with the boss" to the later "find a job, I want to talk to the boss". One expression also caused a lot of controversy.

Some netizens posted a post to question the advertisement of "looking for a job, I want to talk to the boss" for advertising fraud. Because some companies are manpower and are not bosses. Subsequently, the BOSS customer service explained that the platform's definition of BOSS is a person who is qualified to recruit people, employers, and determines a person's salary and work content in the enterprise, and indicates that HR is also a member of the BOSS.

At present, the BOSS direct -hiring advertising words under the endorsement of Shen Teng have become "looking for a job, directly hiring by the boss, direct talk", and hidden the expression of talking to the boss in the past.

Three years of loss, accused of opening the last elimination

After listing, the highlights of BOSS directly hired did not last too long.

On July 5, 2021, the National Cyberspace Office issued an announcement to prevent national data security risks, safeguard national security, and protect public interests. The Cyber ​​Security Examination Office of the three companies in the network security office, the truck gang, and BOSS directly implemented network security review Essence During this period, the reviewing agency should stop the registration of new users.

While enduring the pain of stopping the registration of new users, the loss of direct hire by BOSS is continuously expanding.

According to Flush iFind data, from 2019 to 2021, BOSS direct hires realized revenue of 987 million yuan, 1.927 billion yuan, and 4.219 billion yuan, respectively. The net profit of the same period loss was 502 million yuan, 942 million yuan, and 1.071 billion yuan. Continuous expansion.

In the first quarter of 2022, the financial report showed that BOSS realized revenue of 1.138 billion yuan in the first quarter of this year, an increase of 44.3%year -on -year; net loss was 12.2 million yuan, while the same period in 2021 was 176 million yuan, and the losses narrowed. After the adjustment, its net profit realized was 121.1 million yuan in the first quarter, and the net loss was 127.5 million yuan in the same period last year.

Shortly after the first quarterly report was announced, on June 29 this year, BOSS directly applauded that the company agreed by the report of the Cyber ​​Security Examination Office, and the company resumed new user registration from now on.

When the outside world thought that BOSS direct hiring was to usher in a reversal time, the company was accused of opening the 361 performance assessment system, and 10%of the employees after performance may be eliminated by the last position.

It is reported that Zhao Peng announced the system in an internal email of a few days ago. Specifically, the performance distribution of twice a year, dividing employee performance into the top 30%, 60%in the middle, and 10%. According to the practice of domestic Internet companies, this generally means that the latter 10%of employees may be eliminated by the last position.

It is worth mentioning that the "Minutes of the Eighth National Civil Commercial Trial Conference (Civil Part)" announced on December 30, 2016, which is announced on December 30, 2016, stated that the employer passed the "last elimination" or "last elimination" or "Competition to work" and other forms to unilaterally terminate the labor contract. Workers can use the personnel to lift the labor contract illegally, and request the employer to continue to perform the labor contract or pay compensation.

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