"Your Voice": Public Welfare Advertising helps you solve the problem of "urgency and sorrow" to make goodness into life

The takeaway brother who is still receiving the order in Yu Ye can buy a real estate certificate for more than ten years; the city white -collar worker who has time to move in the evening, when it comes to heavy rain, but the parking regulations of the community almost make her furniture get wet and cause property losses; staggered The old man who is walking is eager to install an elevator to facilitate going upstairs; the old man who has a birthday in the epidemic control community, the children want to send a cake ... They encountered urgent things, difficult things, and worries in their lives. How to do? Call or leave a message to 12345, and help the masses to solve the problem.

This is the opening ceremony of the fourth Beijing International Public Welfare Advertising Conference held in Beijing on August 9th. The main content of the public welfare advertising film "Your Voice" made. Once the film was broadcast, it attracted a lot. A live audience said that the public welfare advertisement was shining. The story case comes from the daily life. The audience can quickly understand and empathize. Private affairs have enhanced understanding and trust, while also deeply felt the power of public welfare advertisements.

There is always a dilemma in life. These trivial matters involve tens of millions of residents. Everyone and every family may go through the problems that they cannot solve and seek government help. Every city manager is actively exploring and finding the path and method of proper solving problems. Beijing 12345 citizen service hotline, starting from 3 discoursers and a telephone, has become an important channel for coordinating the problem of "urgency and sorrow" in Beijing today.

According to statistics, since 2019, the 12345 hotline has integrated more than 50 government service hotlines in the city, and will all access all 16 districts, 343 streets, towns, municipal departments, and public service enterprises in the city. A total of more than 5,199 cases were accepted by the masses, and the 100%response rate, 93%resolution rate, and 94%satisfaction rate were obtained. With the acceptance of the acceptance, the handling of the governance has greatly improved the efficiency of discovering and solving problems, and set up the "Lianxin Bridge" between the government and the citizens.

Super city governance is a worldwide problem. Among the diverse demands of people's livelihood, a lot of problems seem trivial, but they are directly related to the happiness of ordinary people's lives, affecting the degree of harmony of the civilization of the entire city. The difficulty is at the grassroots level, focusing on the front line, and governance resources have become an inevitable trend. Beijing's acceptance, that is, the reform of the reform conforms to this change, not only shifting the public service supply model from the government's "dishes" to the masses "ordering", but also optimized the process -directly from the municipal level to The main responsibility department not only ensures the effectiveness of supervision, but also formed a closed loop of practice.

"Street and township whistle and departments to register", Beijing has continuously deepened the reform of reforms and methods to explore the channels and channels for serving the people. In 2019, Beijing began to implement the "smelling the wind and the acceptance of the law". In order to better provide services, Beijing unobstructed "lingering" channels such as telephones, networks, and media, and accepted the demands of the masses omni -channel. In 2020, Beijing issued the "Opinions on Further Deepening the Reform of the" Control and Council "reform work, and continued to improve the response, that is, the system and work system, and improve the emergency mechanism of grass -roots governance, the response mechanism of serving the masses, and opening up and implementation The "last mile" working mechanism promotes the modernization of the governance system and governance capacity of the capital. In 2021, the "Beijing Municipal Rescue Regulations" was promulgated and implemented, and in recent years, it systematically summarized and promoted the experience experience of receiving the reform of the reform, marking that the reception was to enter the track of the rule of law.

Citizenship hotline service centers at all levels and public service departments involving key people's livelihood are provided with 7 × 24 hours services. According to the severity of the demand and the industry standards, in principle, the four -level, 24 -hour, 7 -day, and 15 -day level four -level disposal model is implemented in principle. Each street (township) takes over the demands of the masses at any time, which can be resolved by itself and resolved in a timely and locally; for complex issues that need to be resolved across the department, the street (township) "whistle" will be called on -site office, collective consultation, joint action, and joint operations. , Co -study solution. Over time, after some simple problems are resolved, future governance issues will generally have comprehensive characteristics: some are mixed problems with power and responsibility, some are leftover stubborn, and some are new problems derived from urban development.

The acceptance of the office is not only the concept of urban governance, but also the emotion and temperature of the city in Beijing. The reception that the reform will bring more convenience and benefits to residents. The people are the creators of a better life. Your voice allows you to walk into life.

(Publication of the Propaganda Center)

Author: Liu Guodong

Responsible editor: Liu Guodong An Weizhen

Technical: Beauty Tan

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