Zengcheng in Guangzhou: "Light" Night Consumption Festival, Xintang is getting more exciting at night!

"5! 4! 3! 2! 1! Highlight! Young city Yeah City, light up life, light up Guangzhou, light up the city, light up the new pond, light e.c.park!"

At 20 pm on August 7, all the lights in the E.c.park Yunxin Economic Ecological Park were lit up. prelude.

"YEANG City Yeah City", the homophonic "Yangcheng Night Market", is a "consumer" brand launched by Guangzhou to build an international consumer center city. It aims to create Guangzhou youthful, quality, and personalized night consumption experience. The Guangzhou Municipal Bureau of Commerce, the People's Government of Zengcheng District, and governments at all levels of Xintang Town have successively issued relevant documents to advocate citizens' night consumption on the basis of strict implementation of epidemic prevention and control measures and do a good job of safety closed -loop management.

During the event, the Xintang Night Consumption Festival will combine the local denim brand culture, and fully demonstrate the newlytang denim culture and national tide culture through live broadcast, tide product display, hip -hop performance and other activities, and commit to creating regional fashion network red nightlife gathering places.

In E.c.park, the main venue of the Consumer Festival, the neighborhood integrates the favorite punch -in landmark of global fashion net reds, and has rare international Internet celebrity punch -in districts. Focusing on the theme of "YEANG City Yeah City", the people in the park diverted their own Internet celebrity street scenes, which attracted many young consumers to check in.

The park also has various types of shooting, drinking, playing, and music. Various types of shooting and punching creative business devices and interstellar bears IP tide art devices are encouraged to use the lens to show the vitality of generations, show the style of Zengcheng Xintang's night life, spread fashion fashion The trend of life.

It is reported that after the launch of the Night Consumption Festival, the main venue will hold high -quality tide, tide drinks, and tide gathering "tide market" activities every week to create a richer social type for trendy youths in the East and Greater Bay Area in the East and Greater Bay Area. Consumer scene.

"Every Friday to Sunday, the park invites us more than 40 mobile car merchants to form a 'Chao Market", covering all aspects of catering, clothing, cultural and creative, etc. A good guarantee, and for our mobile car merchants, there is a more comfortable operating environment. At the same time, with the online drainage of online celebrities and other activities in the park, it will help our offline sales. I believe that it will become the new tide landmark of Xintang in the future. "Lu Guochao, a mobile coffee car merchant, said.

Mr. Yang said that this new type of consumption scenario is very attractive to young people, trendy and vibrant. Take pictures and punch cards, casual foods, buy new tide, and rich content. So many mobile merchants remind him of a sentence often seen on Douyin: "I am a white -collar worker during the day, and I am a stall owner at night." He feels that this is a new type of entrepreneurial employment, which is greatly beneficial to promoting the development of the new economic format of Xintang.

The park will customize the service and facilities of all -weather life services for live entrepreneurs, which will provide comprehensive support for online celebrities' 7 × 24 -hour shift work model, help the consumer festival new development, and is committed to creating a new type of community that integrates production and cities. The ideal life community of the live broadcast industry and the consumption of Internet celebrities is also one of the best bearing place for the Guangzhou East Night Consumption Festival.

Exploring the "tide industry+night consumption", the development model of the park industry and consumption integration, helping promote the transformation and upgrading of Zengcheng Xintang Industry and the introduction and stay of elite talents.

Source: Zang Xiao/Wen Yuan Zhanpeng/Photo, a reporter from Zengcheng District Rong Media Center

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