The hospital marketing plan wrote "How to let the patients lift us in line", and the health department has arrived at the scene to investigate
Author:Pole news Time:2022.08.09
Jimu Journalist Zhou Hao
Recently, some netizens reported that in the marketing plan of Luzhou Fukang Hospital, Luzhou City, Sichuan Province, there are words such as "how to let the patient stay for a long time" and "how to let the patient line up to pay for money", which has attracted attention. Jimu Journalists learned that the local health department has now come to the scene to jointly inspect.
Hospital marketing plan (picture source: network)
According to Jimu News, on the morning of the 9th, the hospital staff responded to the content of the marketing plan that the content of the content of the meeting and the literal meaning of the Chinese word in the marketing plan was two different things. "Let the patient stay for a long time" means that the patient will serve and cure the disease. If the patient will get sick again, you will think of their hospital as soon as possible. "Let the patient line up to pay money" means to keep up with the hospital's service, and the patient can still be respected when he is cured. In this way, there are more people who choose their hospital, and the business will get better and better. Pay money. The PPT of the marketing plan was made of a new employee, but because it was an internal meeting, I didn't care about this matter. I did not expect to be sent to the Internet to cause misunderstandings.
Hospital marketing plan (picture source: network)
On the afternoon of the 9th, Jimu Journalists learned from the Health and Health Bureau of Jiangyang District, Luzhou City that on the morning of the 9th, the two levels of health and health departments in the urban area had been inspected on the spot. The bureau is currently investigating and dealing with the matter. Essence
According to the surging news report, the Luzhou Health and Health Commission responded that the hospital's qualifications did not have problems, and the specific situation of the content of the online transmission had set up an investigation team to investigate on the spot.
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