A piece of tea shop is just a rural revitalization to become rich!Haiqing Town, the West Coast of Qingdao, is based on tea, and develops the tea industry in the entire industry chain

Walking the Chashan Pastoral Complex to breathe pure and fresh air; walk into modern characteristic tea companies, and feel the mysteries of the magic transformation of tea leaves; travel to the North Tea Business Street, experience a new way of living in life ... There is a healing green tea town -Haiqing Town.

South Tea North Yin Pavilion

As a landmark town of "South Tea and North", Haiqing Town has the reputation of "the source of North Tea". In recent years, Haiqing Town has based on the advantages of tea, with the goal of becoming bigger and stronger, and continuously stretching the tea industry chain, making every effort to promote the integration of the three industries, the integration of production and city, and the integration of tea brigades. The tea industry promotes the new path of rural revitalization.

As of now, the tea garden in the town has an area of ​​35,000 acres, more than 200 tea companies, with an annual production of 2.6 million kg of tea and an output value of more than 360 million yuan. In 2021, the number of tourists exceeded 400,000; Top Ten Cases.

From a piece of tea to a cup of matcha tea

Be long and deep tea industry chain

Entering Hongyu Matcha Technology Co., Ltd., the reporter saw a hundred machinery and equipment rushing. After the processing of matcha after processing, the processing of matcha has doubled and continued to sell from small towns to all parts of the world. The matcha tea originated in the Sui Dynasty. It was called "last tea" in ancient times. This kind of tea is based on non -rigorous high -quality fresh leaves as raw materials. The natural ultra -fine -sized green green tea powder is made through the grinding, which can be eaten directly.

Relying on the high -quality tea resources of Haiqing Town, Qingdao Hongyu Matcha Technology Development Co., Ltd. has formed a unique matcha processing technique through innovative research and development, and completed the formulation and release of the "Shandong Matcha" group standard. , Let matcha have new vitality.

"Our production line currently has an internationally leading level, and the matcha tea produced also has international standards. The products are mainly sold to Japan and the European Union." Gao Junfeng, general manager of Qingdao Hongyu Matcha Technology Development Co., Ltd., told reporters, " Look, the company can consume more than a thousand acres of tea every year, driving hundreds of tea farmers to get rich. "

The introduction of matcha projects is a microcosm of the long tea industry chain in Haiqing Town. In recent years, Haiqing Town has achieved high -standard and upper -scale boutique tea gardens, while achieving a scale of production, while continuously extending the industrial chain, it has realized the intensive and characteristic development of the three -in -one production. At present, there are 64 tea professional cooperatives in the town. It has introduced many innovative projects such as Lecha Technology and Tea Polyphenol Health Beer to develop high value -added products such as matcha, cup tea, and tea polyphenol beer. Plug in the wings of flying.

"We also launched special matcha drinks. Matcha drinks are very convenient to carry and drink. They sell well at tourist attractions. A Zhejiang customer set 100,000 bottles at a time." Gao Junfeng introduced that it is currently being traveling with tourism companies and tourist attractions. Cooperation to further expand the sales of Haiqing tea.

From a touch of green to a beautiful scenery

Release the most beautiful ecological development dividends

Ecology is the background and advantages of the countryside. Haiqing Town also adheres to the integrated development of agriculture, ecology, culture, and tourism, carefully planned tourism lines, cultivates new formats such as leisure agriculture, rural tourism, ecological recreation, and homestay vacation, creating "northern region Jiangnan, Tea Travel Town" tourism Brand, make every effort to create a global tourism vacation destination.

"In the situation of vigorously developing tea and revitalizing farmers in Haiqing Town, our reception in June and July this year exceeded the reception of half a year last year. The number of guests, especially the turnover, has been greatly improved. "Zhang Jiekui is the general manager of Qingdao Longyue Ecological Tourism Development Co., Ltd., and the" Slow Girl "characteristic homestay in Longyue Mountain Villa, operating, has continued to rise after the opening of Haiqing Town.

Haiqing Town builds the northern Chashan in the north into a beautiful rural tourism and tourist park that integrates tea production and rural tourism in the 3A scenic spot standards to create a "two -day and one night" global tourism and vacation destination, realize the interactive development of the North and South regions, and promote rural tourism integration. , Release the most beautiful ecological development dividends.

In May this year, Uncle Sugi's garden officially opened, and the number of passenger flows on the day of opening reached more than 300 people. The park is based on birch, flowers, bamboo, grass, and fruits. It integrates multi -functions such as sightseeing and tourism, picnic camping, special picking. Tourists who attracted all directions came to check in.

Uncle Sugi

"Since the opening to the date, there are group construction almost every day. We have received many teams with camping expansion. Next, we plan to develop more projects for citizens to meet everyone's multiple players." Wang Wenbo introduced.

After optimizing the resources and integration elements, Haiqing Town has established the core area of ​​the Cultural Cultural Culture Culture Culture City, 334 and 220 provincial highway "industrial axis belts", Beishang Street tea tourism and leisure district, Chashan pastoral recuperation resort, modern and modern The "one nuclear and two axis and three districts", including the agricultural ecological zone, integrates the city and the development of group development.

From an industry to a new city

Create the "North Region Jiangnan" tea brigade town

Relying on the resource endowment of "mountains, water, tea, and bamboo", Haiqing Town adheres to the integration of production town, builds a municipal -level tea mountain rural complex, and cultivates new formats such as leisure agriculture, ecological recreation, and homestay vacation. Lin Tao and the town's Daiwa white wall eaves have a fun scenery, which has made the unique charm of "bamboo wind tea, Jingya Haiqing".

Rural complex

The sweet water river, Beida Shang Street is located in Haiqing Town resident. It is a comprehensive characteristic commercial street that integrates the functions of tea products, tea culture experience, leisure tourism and other functions. At present, it has settled in Haiqing Tea Travel Complex, Haiqingzhishan Township Creation Center, Love Hai Wedding Industrial Park, Shandong Chai Furuk Culture Museum, Haiqing KOL Creative Industrial Park and other projects. As an important project of the tea brigade town, the overall building of the Beida Chamber of Commercial Street adopts a new Chinese style. With horse head walls and Xiaoqing tiles as the main styling technique, cooperate with architectural carving art, "bamboo wind", "tea rhyme", "small river south "The cultural theme of the complex is incorporated into the architectural form. On holidays, tourists from all parts of the Shangjie, such as weaving, Maoqiang performance, national dance, Suzhou evaluation, cross talk performances ... all kinds of performance activities are dazzling.

"This year, we planned the launch of the Ganyi Island Pan Entertainment Consumer District on Beishang Street, and gathered more than 70 formats such as Xiangyang City Collection, Yanziwu, and Fengling Ferry International Commodity Exchange, which further boosted the popularity of the town. "Zhang Xin, the person in charge of the planning and tourism office of Haiqing Town, introduced," At present, more than 50 merchants have settled in the merchants, driving more than 200 people in the nearest employment. "

It is understood that Xiayi Island is based on the theme of "love, fate, righteousness, tea, wine, and poetry", integrates the functions of culture, entertainment, shopping, catering, and social networking. It has set up 6 sections including catering consumer area, tourism shopping area, and performing arts stage area. It adopts a market -oriented operation model of unified brand packaging, unified operation management, and unified system cashier.

In addition, Haiqing Town has continuously improved the supporting facilities and landscape facilities of the town, implemented the "Night Haiqing" project, built a tea garden children's playground and real CS project with an area of ​​2,260 square meters, and planned to introduce a small tuning train. Start the quality improvement project of sweet water and lotus, promote the integration of youth and Weifang, weave the integrated transportation network, and further build a new highland of leisure cultural tourism with the theme of tea.

"In the next step, Haiqing Town will continue to give full play to the advantages of tea and make a good article of tea. Focus on scientific and technological support, brand support, and tea brigade support, continue to strengthen the characteristic tea industry, enhance the quality of tea towns, the whole industry chain cultivation and development new The kinetic energy, fully promote the innovation situation of rural rejuvenation, "said Liu Lili, secretary of the Party Committee of Haiqing Town. (Correspondent Lanmeina)

- END -