Tim Cai "Yiyou" City Qingdao Olympic Ocean Cultural Tourism Zone to speed up the creation of national 5A -level scenic spots

In the midsummer season, stroll in the Qingdao Olympic Ocean Cultural Tourism Zone. You can see the fashion vitality of Qingdao, a "Yiyou" city everywhere: Olympic Sailing Center experienced sailing to break the waves and watch the Fangshan Bay lighting show. A romantic -hearted appointment in the dream underwater world ... The colorful experience is favored by tourists at home and abroad.

At present, the Qingdao Owan Ocean Cultural Tourism Zone is accelerating the establishment of a national 5A -level scenic spot, which will not only have a milestone significance for the scenic spot itself, but also become an important starting point for the integrated development of the tourism investment environment. The benchmark for the operation and development of the summit is of great significance to show the construction of a large country's marine cultural window and help the construction of a global marine central city. It will also add vivid colors for the vision of "vibrant ocean capital, wonderful and pleasant city".

Create a destination for tourism and vacation preferred

The Qingdao Avan Ocean Cultural Tourism Zone is located in the south of the city, with an area of ​​5.25 square kilometers. As the main body of the 5A -level tourist scenic spot, Qingdao Tourism Group will rely on high -quality tourism resources to launch a full -scale theme product such as marine sports, marine science science research, coastal leisure and entertainment, and make the scenic spots into sailing sports, seaside leisure, cultural experience,, cultural experience, and cultural experience, cultural experience, and cultural experience, cultural experience, and cultural experience. International marine cultural tourism destinations integrating marine research and exhibition tourism.

Among them, the Qingdao Olympic Sailing Center is adjacent to the May Fourth Plaza. Here have successfully hosted many major events such as the 29th Olympic sailing competition in 2008, the 13th Paralympic Sailing Competition, and the 18th meeting of the Eighth Meeting of the Head of the State of the Shanghai Cooperation Organization of the Shanghai Cooperation Organization. As a "urban living room" in Qingdao, the Olympic Fan Center has now developed into a comprehensive functional scenic spot that integrates culture, sports, exhibitions and tourism. There are not only iconic attractions such as Torch Avenue, Flag Corridor, Lover's Dam, Prayer Lighting Tower, Yanshima Mountain Park, and Olympic Sailing Museum. The Qingdao International Convention Center and the Maritime Barnate Hall with a unique "world level, Chinese style, Shandong style, Qingdao characteristics".

Qingdao Underwater World is located on the banks of Huiquan Bay, Qingdao. It is expanded on the basis of the first aquarium in China, the Qingdao Aquarium, including the Fantasy Site, Seal Pavilion, Ocean Biological Museum, Whale Museum, Underwater World, Freshwater Bio, Many museums and other museums are the modern and comprehensive theme exhibition halls that integrate marine tourism and science education.

According to industry insiders, the development of tourism products in Qingdao City is mostly natural tourism products. The lack of amusement, experience, and composite landmark tourism products. The construction of 5A -level scenic spots can maximize the value of tourism resources and promote the economic benefits and social benefits of the scenic area. , The balanced development of ecological and cultural benefits, thereby promoting the sustainable development of the scenic area. After the 2018 Shanghe Summit, Qingdao Tourism Group started the implementation of the 5A -level scenic spot creation work plan. In 2020, the establishment of the "Qingdao Aoyan Ocean Cultural Tourism Zone" was determined. And through the review of the Ministry of Culture and Tourism, the Ministry of Culture and Tourism entered the formal creation stage.

Implementation of high -quality comprehensive improvement in scenic spots

As of now, there are 14 national 5A tourist scenic spots in Shandong Province, while Qingdao City has only one national 5A -level tourist attraction in Laoshan Scenic Area. In July 2021, Qingdao established a special class of 5A -level tourist scenic spots in the Qingdao Avan Ocean Cultural Tourism Zone, and the establishment of 5A -level tourist attractions has entered a stage of accelerated advancement. This year will be the key node created by the 5A -level scenic spot.

Because the project is jointly bundled in the joint bundling of the Olympic Fan Center and the Underwater World Scenic Area, the overall requirements for the scenic area are high, and the tasks such as sea and land series, supporting facilities construction, visitor center construction, and coastal first -line environmental governance are very arduous. The Qingdao Olympic Sailing Center and the Qingdao Underwater World are currently a national 4A -level scenic spot. Although they are all famous landmark tourist attractions, they attract a large number of domestic and foreign tourists to visit and visit and tourism. During different degrees of damage. The information platform and exhibition technology are backward, and some landscape exhibitions have lost their meaning. There is a gap with the expectations of tourists, and it is urgent to transform and improve.

Based on this, Qingdao Tourism Group proposed Qingdao Olympic Fan Ocean Cultural Tourism Zone to create a 5A -level tourist attraction improvement project. It is planned to reshape the overall landscape environment, transform tourism infrastructure, improve the quality of tourist area tour, and build a "smart tourism" information platform. Create a national 5A -level scenic spot that integrates marine culture, leisure and tourism, and provides high -quality and high -quality marine cultural landscape experience for tourists at home and abroad.

Focusing on the construction of the project, the Olympic sailor cultural tourism area will carry out the four aspects of tourism transportation facilities, tourist parking lots, improvement of tourist service facilities, and smart management facilities in accordance with the 5A -level scenic spot creation standards. , Dry -do car parking lots and underwater world parking lots are renovated, pavement, lines and greening, supporting automatic car wash equipment, charging piles, smart zebra crossing, waiting area platforms and other facilities; improve the transformation of tourist service centers, public rest facilities; overall improvement Yanshima Park quality; renovate the toilet of the Olympic sail center and the underwater world, add post and telecommunications service facilities, add special catering facilities, mobile sales booths, add people drinking water facilities and voice self -help explanations; Fire prevention equipment, new survival communication engineering, infirmary and equipment. Reform the tourism infrastructure, improve the quality of tourist area tour, update the sign of the scenic area, and the tour guide map of the scenic area to meet the road instructions of the entire scenic spot, build a visual information platform, create a 5A -level scenic area logo integrating tourist touring and smart guidance. system. Several major sections such as the internal maintenance and transformation of the Olympic Fail Museum, and the overall improvement of the love environment of the lover dam. A brand -new Olympic sailor marine cultural tourist area is presenting a little bit: Olympic Fan Center added 16 new public rest facilities, the stone materials of the scenic area have been replaced, and the wooden boardwalk maintenance has been completed recently; Obstacle ramps and new coastal stainless steel railing are completed; the transformation of the three toilets of Qingyuan Road, dry docks, and lover dams has been completed and handed over; ; Qingyuan Road parking lot, dry dock parking lot, museum underground parking lot, underwater world parking lot and other plans have been completed in the near future ...

Demonstration drives the high -quality development of tourism industry

For Qingdao, which is being created "Livable and High -quality Bay Area City", the establishment of the 5A -level scenic spot of the Olympic sailor Ocean Cultural Tourism Zone will become an important to promote the deep integration of cultural tourism and build an international coastal tourist destination. Relying on the high -quality development of the entire city's tourism industry and the marine economy will play an important demonstration role.

Taking the 5A -level scenic spot as an opportunity, the Austrian Ocean Cultural Tourism Zone will carry out a unified identification design to highlight the rich humanistic and natural resources. Especially the atmosphere of Qingdao Olympic Sailing Center is currently the only venue atmosphere in the country in the country's only sailing Olympic cultural heritage, integrates into the marine characteristics, and interpret it in a minimalist style to create a new cultural information dissemination logo system for Olympic sails. The new features of the highlights have become a new benchmark for the design of the domestic tourist scenic spot.

The tourist service center is the first window for tourists to enter the scenic area. It carries service distribution functions and is also a window for scenic spots and urban culture. The Olympic Visitors Service Center plans to use the urban living room as the design goal to create the "third space" of the eight -party visitor and the citizens to share the leisure time, reflect the concept of "social", "participation" and "guests, and return". Create a "mental material convenience store" for tourist scenic spots, so that all parties can experience the "Way of Hurchasing" characteristic of the Austrian Scenic Area. Continuing the characteristics of Qingdao's representative "ocean · sailing boat", implant the dynamic lines into the indoor space, presenting a modern and stylish spatial texture.

With the overall design positioning of the Olympic Ocean Cultural Tourism Area and the cultural atmosphere of the lighthouse, to use the advantages of the great view of the lover's dam, the lover's dam area will be created as a well -known Binhai Internet celebrity vibrant district, gathering a business atmosphere, creating Qingdao night economy New landmarks; as a high point of the sea -to -sea seaside, Yalima Park is an excellent location for the Olympic Sailing Center to rest, overlooks, and get close to the natural mountains and sea. Combined with the creation of 5A -level scenic spots, it will be renovated as a whole. Citizen park. In addition, around the construction of smart scenic spots, Qingdao Tourism Group will use the Internet and intelligent information technology to establish a comprehensive platform integrating management, operations, and services to bring the scenic area tourism resources, hardware facilities, intelligent operation and maintenance, vehicle and boat scheduling, WIFI, passenger flow analysis For all -round integration, we will strive to build a smart tourism innovation demonstration project, continuously optimize the management and operation efficiency of the scenic area, and improve the tourist experience of tourists.

In the next step, Qingdao Tourism Group will focus on promoting the creation of 5A -level scenic spots, actively match the urban development strategy, fully promote key tasks, and focus on the structural reform of the supply side of the tourism industry. ": Break through the global tourism, promote urban renewal, historical urban reconstruction, and rural revitalization with tourism forces; break through maritime tourism, deeply dig island resources, develop cruise economy, and cultivate new formats of maritime tourism and star products; break through the integration of cultural tourism, talk about Qingdao well in Qingdao The story, the story of Shandong, and the Chinese story, strive to become the leader of the cultural tourism industry in Shandong Province.

Qingdao Finance Daily/Homepage Journalist Dong Chengfang

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