The Internet adds flowers on the "scene" of the cultural tourism industry.

Cover Journalist Ouyang Hongyu

In order to unswervingly promote high -quality development of the online audiovisual industry, relying on the 10th China Network Audiovisual Conference to organize opportunities in Sichuan, combined with the collection of "Times Lights and Shadow Hundred Sichuan Yang" online audiovisual works to talk about For the purpose of Ya'an's story, from now until December, Ya'an will organize the "48 -hour" Micro visual Ya'an event.

The theme of this event is "Sichuan · Panda Watch Ya'an". From now to September 5th, Ya'an Cultural and Sports and Tourism Bureau solicited "48 hours" Weiban Ya'an- "Changyou Ya'an" cultural tourism short video. The event specially set up experience collection and selection session, inviting well -known artists, tourists, gourmet people, media new peasants, professional tour guides, top flow net reds and other KOL experience Ya'an specialty cultural tourism, shoot Ya'an good mountains and rivers, share the good scenery of Ya'an Good things, show the development of Ya'an's urban image, urban culture and cultural tourism industry in the new era through the camera.

In the era of audiovisual, fragmented, fast -paced, short videos have opened a new model of tourism marketing. From looking for paper strategies, traveling with groups to "follow short videos to travel", in recent years, the combination of short videos and culture and tourism industry has become closer and closer. Become a tourist punch place for tourists.

The "May 1 Douyin Travel Report" released by the Douyin Life Service Combined with the Giant Engine Urban Research Institute shows that in the May 1 holiday of 2022, 250 million people followed the tour guide to punch card attractions in the live broadcast; netizens watched the travel video and made 38.5 38.5 100 million times.

Industry insiders said that many netizens "planting grass" in Litang, Sichuan, have further confirmed the huge drainage effect of short videos on the cultural tourism industry. The short video "grass" is not only a means of marketing, but also a key part of consumers to form product awareness. It is also the only way for the transformation, upgrading and expansion of the cultural tourism industry in the future. And how to make the "traffic" "retention" and make "net red" "long red"? In fact, the final test is online+offline operating capabilities and debugging capabilities. Online marketing must continue to output high -quality content, maintain interaction, and offline supporting measures must be kept up and continue to innovate. Only a rich atmosphere, scene, gameplay, and format can build a truly "red" tourist destination.

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