Millennium ancient villages ushered in digital reconstruction and reconstruction reconstruction, Sichuan, Sichuan, Changning Grace Village, Yibin, Sichuan, eager to get out of a "Digital Cultural Tourism Road"

Cover reporter Wu Xuemei Du Zhuobin Intern Kang Qiyang Photography Report

On the afternoon of August 1st, the sun was inclined in west, and the sun was like fire.

Grapeor Village, Shuanghe Town, Changning County, Yibin, Sichuan, next to Grape Wells, the light and shadow are mottled, and a string of bubbles like grape -like bubbles continue to emerge. Next to the ancient well, the cold cake shop named after the "Grape Well" ushered in the busiest moment of the day. There are endless tourists to rest, or order a traditional brown sugar cold cake, or order a copy of a copy. It has a spicy cold cake in the unique local characteristics, and feel the comfortable time of summer.

During the consumption of diners, the cover news reporter noticed that this cold cake shop completed the renovation of digital ordering. The diners who entered the store only need to scan the QR code on the table with a mobile phone to place an order. Go to the kitchen.

▲ In the afternoon, there is an endless stream of people who taste the cold cake in grape wells

"Some shops around Gujing have completed digitization of ordering. This is an attempt to explore the construction of digital villages in Grapen Village." Make Murakami's management more convenient, and improve grape wells, cold cakes and other brands.

Grapei Village, built with Gujing, is located in the southeast of Shuanghe Town, the fifth batch of provincial historical and cultural towns. It is a key tourist resources in the country's forest villages and a key rural tourism village in Yibin City. The well -known grape ancient well is a Jiayu Qingquan, one of the old and long -ons of the old chronicle, and the well water is warm and cool in winter. --special snack. Therefore, after the start of the first digital rural innovation design contest hosted by the Sichuan Provincial Party Committee's Internet Information Office and the Zhejiang Provincial Party Committee Network Information Office, etc., Grape Welling Village proposed to realize the digitalization of cultural heritage and digitalization of tourism services, and to play the "text of Grape Well Village Brigade.

▲ Grapei Village is located in the southeast of Shuanghe Town, the fifth batch of provincial historical and cultural towns

Millennium ancient village ushered in digital reconstruction

Selling snacks with a digital system becomes fashionable

As the owner of the grape well cold cake shop, Liu Changjin's most famous deeds happened in 2019. On June 17 of that year, at the magnitude 6.0 earthquake in Changning, he was the first villager in Shuanghe Village to rescue the disaster area by helicopter and was taken to the hospital. The second is his innovative business philosophy. With the help of local governments, sell cold cakes with digital systems.

"The fame of grape wells has always been very famous. Many people are driving to eat, and many people buy it online, but due to the high labor cost, it has always been tepid. He even encountered some of the "escape order" situation. "Liu Changjin told reporters that the transformation happened in May this year. At that time, he obeyed the suggestions of his family and tried to hand over some simple processes such as ordering, passing, and so on. "At the same time, Murakami was also conducting digital construction, so I took this opportunity to buy a digital ordering system. "

▲ Some cold cake shops have completed the digital reconstruction of ordering and passing the number.

Following Liu Changjin's introduction, the reporter saw that there were only the waiters in the store, and there was no waiter who specialized in order. Instead, the QR code on the order on each dining table was replaced. After the customer seated, the order can be placed according to the prompts. After receiving the order prompt, the waiter quickly prepares the ingredients.

"Although this system is not big, it is very busy." Liu Changjin told reporters that since then introduced this system, the management of the shop is more standardized and orderly. At the same time, it also saves a lot of labor costs. "In this way, I have more time to study online sales. Now I also have some ways, trying to buy group purchase and sales on the Internet. The cold cakes in the store have been sold directly to Chengdu, Chongqing and other places. At the same time, There are some 'Internet celebrities' personnel who helped me propagate on the Internet every three differences, and sales have changed significantly. "

"Liu Changjin's attempts are in line with the development direction of our digital rural exploration, and at the same time have achieved obvious results." Lu Shaopei, secretary of Grapei Village Branch, told reporters that digitalization is an inevitable trend, and its essence is the convenience of improving management. According to his understanding, there are already many cold cake shops in the village in the current village to digitize and develop sales. "Digital development has become the consensus of villagers, and selling snacks with digital systems has become fashionable."

▲ Grape wells cold cake

Digitalization is reflected in management

Grapeii Village will use the "cultural tourism" card to use digitization

From the perspective of the week of the Qing Dynasty, the biggest advantage of Grape Well is long history and cultural resources. Therefore, exploring digital villages should be a unique road to digital science tourism for Grape Well Village.

▲ The Memorial Museum of Rebuilding Reconstruction has been completed and opened to the outside world

"To take this road well, we must do a good job of management. This is also the main direction of we explore the development of digital villages." The weekly Qing Qing told reporters that in terms of specific measures, they refined them into digitalization of tourism services and digital cultural heritage. "Digitalization of tourism services is also the digitalization of our daily management. For example, constructing a digital guide service system, incorporating attractions, restaurants, hotels, transportation, parking, and performance arrangements into the field of informatization services. Tourists wait for a long time to wait for the problem. "

"Digitalization of cultural heritage is mainly aimed at the shortcomings of non -heritage skills experience." Zhou Shiqing said that they intend to introduce information technologies such as the Internet, big data, artificial intelligence, VR virtual reality technology in the process of digital transformation,The digital exhibition experience of culture, red culture, and imperial examination culture, "Especially to enhance the explanation of the production process and online experience of the Shuanghe cool cake of the provincial intangible cultural heritage." Today, Shuanghe Town, which was rebuilt after the disaster, has been renewed.The post -disaster reconstruction memorial hall, the cold cake non -heritage hall, etc. have been completed and open to the public in Grape Welling Village.The Zhou Dynasty, Lu Shaopei, and Liu Changjin were looking forward to the first digital rural innovation design contest to allow digital technology to empower rural cultural tourism, stimulate village vitality, and let more and more tourists walk into Grapeor Village, taste food, and feel the charm of the ancient town.

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