Music music, free parking, summer night camping ... Putuo fancy "light up" night economy

In order to implement the spirit of the twelfth party congress of the city, accelerate the construction of Shanghai International Consumer Center, further promote consumption, stabilize the basic economic market, and promote the recovery and revitalization of the economy. "Shanghai Night Life Festival" is a benchmark activity. How to grasp the hot spots of seasonal consumption at the time of the summer night, and continue to promote consumption replenishment and potential release? As a business area, Putuo District has opened a model of fancy "lighting" night economy.

In the Taoyuan π Commercial Plaza in Putuo District, a night market with the theme of "healing" attracted the surrounding white -collar and residents to punch in. Multiple outdoor elements such as the original IP large device, camping RV, tent, lawn music and other outdoor elements appeared together, creating a "width fun" in the city; there are also multiple discounts such as free parking and one point for five yuan. Enter. "Not only are playing and eating, but also discounts." A resident said that when he was working nearby, he brought his family to leisure on the weekend.

Night market

The reporter learned from the operator of the mall that the construction of this night market closely combines the operating philosophy of the mall with the actual needs of consumers. Since the official opening and operation of the mall in November 2020, it focuses on business and parent -child people to build a "peach blossom source" in a city. "We have done consumer surveys. After the epidemic, many people want to go to the wild outing, but in the actual life, not everyone can go out to travel and leisure, and more people stay in the city to continue working hard." Taoyuan π The relevant person in charge of the commercial square told reporters: "In response to this part of the common needs, we adhere to the purpose of the" healing ", gather the elements of nature and freedom, and hope to create a 'Taoyuan Space' in a city."

"Blowing the wind at night, sitting in the camping tent, listening to the band's singing, and drinking beer, at that moment I seemed to be far away from the fast pace of the city." Ms. Zhang, who lives nearby, said that since the night market opened, she I often come to sit and stroll around at night. It feels very pleasant. From time to time, I will bring back one or two favorite night market cultural and creative hands.

It is worth mentioning that Taoyuan π Commercial Plaza also launched the original IP "Peach Deer Sauce": a pink and white deer, with a wide head, full of hope, the peach blossoms in the forehead echo the business industry, which is representative. Since the launch of the device at the end of June, it has attracted many young consumers to take photos. "There is also the same emoji package, cute and smart, and healed very healing." A mall member said that since downloading the emoticon package, he has a high frequency. The data shows that since the launch of the "Peach Deer Sauce" emoji package, less than half a month, the download volume has exceeded a thousand times.

Original IP "Peach Deer Sauce"

Such a night market collection not only benefits the people, but also provides citizens with a good place for nights to cool down, but also brings a growing passenger flow to the recovery of small merchants. Since its launch at the end of July, the economic effect has been promoted. The passenger flow has increased by 30%from the previous month on the weekend, and the turnover of the mall has increased by 20%month -on -month. According to reports, the night market of Taoyuan π Commercial Plaza will last until August 12.

In addition to the Taoyuan π Commercial Plaza, a 88 % discount night market consumer coupon is issued in the Hema Store in Putuo District. In the Shanghai Global Port, many "lighting" night consumption activities such as night slopes and midsummer open -air evenings are all launched simultaneously.

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