Chengdu Zai Wenwen Innovation Landmark Latest Panda Post Office today appeared in summer socks streets

The accumulation of historical and cultural accumulation of more than 120 years has been integrated with the inheritance and innovation of the new era, and a new landmark of Tianfu literature is born. Today, Chengdu's largest Panda Post Office appeared in the summer socks street. As one of the representative brands of Chengdu Cultural and Creative, the flagship store of the Panda Post Office this time is located across the street with a century -old Chengdu Post Company.

Panda Post Office appeared in Tianfu Cultural and Creative New Landmark

After 9 am this morning, although it has not yet arrived at the door, the Panda Post Office on the Summer Sock Street has already gathered a lot of postal cultural and creative enthusiasts. The brand -new Panda Post Office exudes a fresh atmosphere with its green main color. This is the sixth store directly operated by the Panda Post Office, and it is also the 16th store.

The summer socks street next to the prosperous Chunxi Road business district is a "old street" with a history of hundreds of years. In the past, a group of merchants who lived in summer socks were gathered here, so they were named "Summer Sock Street".

In 1901, the "Daqing Postal Chengdu Branch" was established on summer sock streets. Time is changing, and the post office is also easy to name, but this Baroque -style postal building has become the memory of countless Chengdu people. In 2020, the summer sock street carried out a series of optimization and transformation in the urban renewal. The ancient walls, ancient trees, and ancient post bureaus were reserved, and the emerging formats were implanted into it, integrating modern cultural and creative elements and new lifestyles.

The Panda Post Office came by this "Dongfeng". On August 9th, the flagship store of the Panda Post Office's summer socks street officially appeared in trial operations. At this point, the history and culture of 121 years have continued. According to reports, the store is currently the largest panda post office in Chengdu.

It is understood that the Panda Post Office is a characteristic cultural and creative brand under China Post. It perfectly integrates the historical precipitation and emotional culture of the postal hundreds of years and the emotional culture. Now it has become a major cultural and creative brand in Chengdu. Since its establishment in 2013, the Panda Post Office has set up 18 online and offline platforms, with a total of nearly a thousand panda related products, and serving tens of millions of tourists around the world. It has sent millions of postcards to the world. A beautiful "business card" that promotes Chengdu culture, panda culture, and postal culture.

Through its own IP influence, the Panda Post Office integrates its local history, culture, and resources, and then spreads with the "cultural and creative+" creative model to radiate more young people, help Tianfu culture rejuvenate, and deeply integrate into Chengdu's "three cities and three capitals, three capitals, three capitals "Construction.

During the year, it will be expanded to the highest postbox of the world on the second floor.

In the past, the Panda Post Office left a special Chengdu impression and urban memory for tourists from all over the world. Through brand value, the value of panda IP provided a better cultural and creative experience for the public. The flagship store of the Panda Post Office of the Panda Post Office today, which is officially unveiled, has increased by more than five times compared to other scenic stores in the Panda Post Office. The radiation sector is richer. In addition to the past cultural and creative fields, books, art exhibitions, cultural space, etc. Multiple creative space.

According to Cao Yalu, the person in charge of Chengdu Post Panda Post Office, the flagship store of the Panda Post Office is the first to open the first layer of trial operation. His appearance, "This is no longer a single tourist punch place, but a complex of integrated cultural and creative paradise, art gallery, life aesthetics. It is also the brand image window of Chengdu Post. Whether it is foreign tourists or local residents, There will be a new surprise here.

Entering the panda post office of the summer socks, the reporter saw the interior design and decoration of the store, and the cultural and creative products, postcards, and stamps of cultural and creative products were displayed on the spot. According to reports, this store is known as the "Treasure" post office. It has thousands of postcards with various cultures and themes, and also has various domestic and foreign stamps and various Bashu cultural posts. At the same time, the store also has more than a hundred panda post office special IP products, from tourist souvenirs to life ornaments and tide -play ... In this green space, you can feel Chengdu's cultural and creative vitality. In addition, there is also a time post office in the store. Visitors can write a letter, a postcard, send it to the future self, and meet the past joy.

"Cultural and Creative+" creative model builds a new bridge of cultural communication

Tianfu culture has profound heritage and long history. Whether it is the old post office on the streets of the summer socks, or the giant panda that is stubborn, it is a qualified Chengdu memory. However, with the development of society and the high speed of information, there are always some traditional things that have been forgotten in the long river of history.

In this context, the Panda Post Office was born in the "Cultural and Creative+" method of young people's loved by the current young people. The panda IP — Panda YOYO as the carrier is given a new look of local traditional elements of Chengdu to build a new bridge for historical and cultural heritage. And Chengdu has created a platform to promote the image of a panda.

Following the cute giant panda YOYO, wandering wide and narrow, drinking a bowl of tea, learning to change face, listening to Sichuan opera ... Tianfu culture has become smart and interesting, and through various IP cultural and creative products and cross -border gameplay, integrate into countless young people. Daily life.

It is understood that the first layer of the Panda Post Office Summer Sock Street flagship store is based on the theme of "Panda Interesting and Starting from New", and appears in the public's vision with a new attitude. In the fireworks of Old Chengdu, under the inheritance of the old post office, the local and trendy elements of Tianfu are intertwined here to integrate a new cultural and creative landmark. At the same time, here also adds another "temperature" emotional exchange platform to the life of modern cities, writing time emails, and swap postcards with friends around the world ... Jiang Jie, general manager of Chengdu Post Company, said that the Panda Post Office Summer Socks Street flagship store The official appearance, focusing on the core IP development of panda culture, developing cultural tourism consumer products and developing characteristic experience consumer scenes, which is a vivid practice of Chengdu Post to serve the development of resource endowments to serve economic and cultural development. Here, it will become an attempt to explore the diversified development of the postal business, and it will also represent the development of the Panda Post Office into a new stage, which will increase the vitality to the city's update, and let the city and the world exude a stronger "Chengdu flavor".

Chengdu Daily Jinguan Journalist Yang Fu confessed Yang Fu's responsible editor He Qixie Editor Liu Yonghao

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