Focus on environmental protection tennis clothing

As the average temperature of the earth rises, the annual extremely frequent weather occurs, and environmental protection has gradually become an imminent topic of human beings. All walks of life pay more attention to energy conservation and emission reduction in their own fields, of course, including sportswear.

All clothing and fashion industries including sportswear, carbon emissions throughout the year account for 10%of the total global carbon discharge, including the production and transportation of clothing materials, which is an amazing number anyway.

In recent years, many sports brands have also started working on environmental protection. For example, several major brands of the mainstream will use recyclable marine plastic waste when making jerseys, and 8 plastic bottles can complete a piece of jersey processing. For another example, some traditional racket brands will use zero -emission hard cardboard boxes during the packaging and transportation of rackets, and eliminate paint coatings.

A tennis clothing brand just established in April this year, a tennis clothing brand located in Manhattan, New York, used environmental protection as its main selling point to practice this social responsibility.

Jay Merresky is the founder of this emerging brand. The original intention of her creation of this brand is to be environmentally friendly. The company is located in Manhattan, New York, and the factory is located in Brooklyn in the bridge.

Although it only started operation in April, this niche brand has completed the first show on Wimbledon.com this year. Canada's double -doraer Gabriela Dabrovsky wore the brand's environmentally friendly jersey into the third round of Wimbledon Women's Doubles and the quarter -finals of the mixed doubles.

The process of Merresky's foundation of Dabrovsky to do clothing endorsements is also a very interesting story. She learned about the economic difficulties of some players in an article about the New York Times about the survival status of non -elite tennis players, including Dabrovsky, the fourth player in Dabrovsky.

Dabrovsky will purchase environmentally -friendly materials on the Internet, so Meresky tries to leave a message on social media and introduce her company's business philosophy. As soon as the two were shot, Meresky asked Dabrovsky to try on some jerseys and quickly reached a cooperation intention. Dabrovsky appeared on the grass of Wimbledon in this way, and introduced it to you through social media. The links, environmentally friendly packaging and so on.

Meiresky, like Dabrovsky, is also from Canada. She used to be the weather forecast host of the NBC TV station and has always liked tennis.

In 2005, he moved from Toronto to Chelsea in Manhattan, New York. Because it is close to the factory, Mereski can go to the factory every day. She said that placing the factory in New York is of course a high cost, but this can avoid carbon emissions generated during the transportation of raw materials. At the same time, you can also go to the factory to monitor each production link in person. If the clothes are produced in factories in other countries and then sent directly to the customer, she cannot guarantee that every link in it meets her environmental concept.

Merresky said that seeing his brand and those sports companies appearing on Wimbledon's field is a very excited thing. As for the original intention of environmental protection, she should also persist. (Source: Tennis Home Author: BOBO)

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