Travel | Leading the Butterfly of the B & B to Light to Light the Country in the Country

The homestay is like a window, which opens a new world of green mountains and rural tourism.

Ninghai County, Ningbo City

Since the 18th National Congress of the Communist Party of China, with the effectiveness of the construction of ecological civilization, the in -depth implementation of the strategy of rural revitalization, the consensus of developing rural homestays across the country has continued to form, and the strength of participating in rural homestay construction has continued to grow. Increasing, rural homestays have become an important window for the construction of beautiful rural areas. It has played an increasingly important role in driving farmers to increase their income and become rich, helping young people to develop, and attracting young people to return to their hometown.

Recently, 10 departments such as the Ministry of Culture and Tourism jointly released the "Guiding Opinions on Promoting the High -quality Development of Rural B & B" (hereinafter referred to as "Guidance Opinions"), on the basis of summarizing and absorbing the insufficient experience and problems of promoting the development of rural homestays in recent years Further strengthen guidance, relax access, improve policies, and optimize the environment, and point out roads and escort the high -quality development of rural homestays from multiple aspects. Zhejiang Province will carefully study and understand the spirit of the "Guidance Opinions", and combine the actual development of the current rural homestays.

Huang Jing Courtyard, Shanli, Pan'an County, Jinhua City

Huang Jing Courtyard, Shanli, Pan'an County, Jinhua City

Help the company's rescue timely rain 困

In the past two years, the homestay industry has faced the huge crisis and challenges brought by the epidemic. The introduction of the "Guidance" is just like a timely rain to bring forward and forward confidence and motivation to the entire industry.

From a spiritual perspective, the "Guidance Opinions" opens the significance and basic principles of developing rural homestays, and puts forward that "rural homestays are important formats for rural tourism, an important driving force for rural economic growth, and helping to comprehensively promote rural revitalization. Important starting point. " The clear positioning provides strong support for the scientific decision -making, the introduction of policies, and the development of the development environment at all levels. It has provided strong support for the homestay industry that has been impacted by the epidemic.

From the perspective of practical perspective, the "Guidance Opinions" provides a number of specific opinions that help enterprises to relieve and recover, such as "incorporating rural homestays into culture and tourism consumption to benefit the people, convention and exhibition festivals, and encourage all places to have conditions. The rural homestays are included in the training of government agencies and enterprises and institutions, and the scope of selection of employees' treatment and recuperation ", etc., all started from details to launch policy" dry goods "for the recovery of rural homestays.

Ninghai County, Ninghai County, Ninghai County

In fact, since the outbreak of the epidemic, Zhejiang has introduced a number of policies to help homestays to resume work. "Thousands of red envelopes Zhejiang", 519 homestay sale live broadcast, IPTV TV large -screen homestay public welfare promotion video and other activities to help the homestay owners broaden marketing channels and increase customer sources; National B & B Master's General Assembly, homestay owner service and management business exchange activities Wait, help the township homestays hold the group to warm up and go through the difficulties. In June of this year, in order to support confidence, stabilize operations, and keep employment in the homestay industry, the Zhejiang Provincial Department of Culture and Tourism jointly issued the "Several Opinions on Coping the Response of the Homestay Industry in response to the rescue of the Homestay Industry", It proposes 4 aspects and 15 specific guidance for strengthening financial support, supporting stability, promoting employment and entrepreneurship, and promoting sustainable development.

The introduction of "Guidance Opinions" undoubtedly provides more new ideas and new directions for the healthy development of rural homestays in Zhejiang. Taking this as an opportunity, Zhejiang will also plan to launch more to help rural houses to bring confidence, stabilize operations, protect employment Specific action measures, continue to promote rural prosperity, increase farmers' income, and promote the healthy development of the industry.

Everyone picks firewood and flames

The "Guidance" was jointly released by 10 departments and was unprecedented. Among them, the five major tasks have closely focused on the development of development goals in terms of planning layout, product construction, standardized development, business model, and publicity. In the current development bottleneck and shortcomings, it clearly lists a list of mission to the healthy development of future rural homestays.

Thousands of people have the power of thousands of people. The "Guidance Opinions" not only clarifies the division of responsibilities and tasks of the 10 departments, but also clarifies the responsibility department and working path of each measure, which is conducive to forming a good atmosphere of grasping the development of common management and promoting the development of the homestays, forming everyone to pick up firewood and flames. The good situation of gathers rural homestays will be brought together.

Ninghai County, Ninghai County, Xujiashan RV Camping Park

According to the "Guidance Opinions", the Zhejiang Provincial Department of Culture and Tourism should further strengthen cooperation with the public security, natural resources, agricultural rural areas, market supervision and management and other departments, and provide technical support and policy guarantee in terms of land approval, licenses and management and management. Encourage localities to use government purchase services and other methods to organize local practitioners to participate in rural tourism and accommodation services, management and operation, marketing and other skills training nearby. With the Provincial Women's Federation, continue to promote the demonstration homestays (farmhouses), find the most beautiful homestay hostess, folk food and kitchen girl show, etc., create more new positions such as the housekeeper, the homestay owner, the homestay kitchen mother, etc., explore the common interest sharing mechanism, improve Participants' sense of gain and happiness.

Singing the future multi -deduction 来

The "Guidance" clarified the new positioning, provided new obedience, clarified the general goal, and proposed new measures. By 2025, the development pattern of rural homestays with reasonable layout, moderate scale, rich connotation, distinctive characteristics, and high -quality service to meet the needs of multi -level, personalized, and quality of mass consumption, becoming two iconic products: one is a is the The other high -quality iconic products, the other is the iconic product that helps to comprehensively promote rural revitalization. This direction of development not only adheres to the problem orientation, but also pays attention to the goal orientation, providing a fundamental follow for the transformation and upgrading and development of rural homestays. Overview of the full text of "Guidance Opinions", the word "combined" runs through.

The first is that the overall plan is "reasonable". It is necessary to adhere to standardized and orderly, strengthen government guidance and overall planning, prevent the basic principles of large -scale demolition and large -scale construction, blind copying, further improve the planning and layout, optimize the development of resource, and require all localities to take into account the development of rural homestays. Conditions such as the customer source market, transportation location, and water source roads to ensure the coordination and sustainability of the development of rural homestays.

Ninghai County Ninghai County · Xujia Village Anma Jingcheng Mountain House Art Hotel

Followed by single construction, "compliance" is required. "Encourage local regulations to formulate local standards based on relevant national regulations and standards, and to formulate local standards according to local conditions", which not only adheres to problem orientation, but also finds target orientation, providing a fundamental follow for the next transformation and development of rural homestays.

Once again, healthy development must be "fused". "Reasonably use the natural environment, humanistic landscape, historical culture, cultural relics and other resources to highlight the characteristics of rural homestays" "Incorporating farming culture, traditional crafts, folk etiquette, local customs, etc. into the construction of rural and villages and houses," carry out multiple formats of business and expand shared agriculture , Manual manufacturing, characteristic cultural experience, processing of agricultural and sideline products, e -commerce logistics and other comprehensive formats, creating a number of specific measures to guide the development of "B & B+" for rural tourism complexes "will further promote the homestays into high -quality tourism industry in various places Develop and help the iconic products that comprehensively promote rural revitalization.

In 2019, Zhejiang formulated and implemented the "Zhejiang Rural B & B Three-Year Action Plan (2020-2022)", with the guidance of "B & B's surname, homestay owner, homestays to be integrated, and homestays." The masses developed the homestays, comprehensively improved the standardization, branding, industrialization, and quality of homestays, enhancing the cultural charm of the homestay, and promoting the development of clustering and differentiated construction of the homestay.

At a new starting point, in the face of the new consumer market, Zhejiang will take the "Guidance Opinions" as the lead, further use rural homestays as the iconic product of rural tourism, strategic grasses of tourism and rich people, and the traction format of rural rejuvenation. Planning and building, using innovative thinking, anchoring new goals, determining new tasks, carrying the mission of the times, step by step, step out a new path for rural homestays that seek new, change, and realistic.

If you are in full bloom, the breeze is from the breeze. B & B, from the initial scattered and weak, unrecognized "Ling Han's own opening alone", to now the market has been sought after and driving the effects of "thousands of redness is always spring". The adherence and dedication of the homestay practitioners. As the birthplace of the concept of the "two mountains", the pioneers of the high -quality development of the homestay industry will also anchor new goals and continuously explore the "golden ideas" of the village homestay to achieve value transformation and the "golden key" that drives common prosperity. Zhejiang cases, Zhejiang experience, and Zhejiang models that create more rural homestay development have made rural homestays truly a "poetry and far away" that can really be "visible mountains, seeing water, and remembered nostalgia".

Special author: Wu Jianfen Zhejiang Provincial Culture and Tourism Department

(Picture shooting: Gao Ting)