Layout the tax -free consumer market in many places to rise rapidly

In the context of the global tourism consumption as a whole, the tax -free policy has promoted Hainan's tax -free consumption in the past two years, which has greatly attracted the return of overseas consumption. Duty -free shopping has become an important way to meet the demand for domestic upgrading consumption, and it has also become an important area for the layout of various places.

In recent years, driven by favorable policies, my country's tax -free consumer market has achieved rapid development.

According to the data released by Haikou Customs, from the implementation of the new policy of Hainan's outlying tax -free shopping on July 1, 2020 to the end of June this year, the customs supervision of the tax -free shopping amount of outlying islands was 90.6 billion yuan. At present, there are 5 duty -free operating entities in Hainan's outlying islands, of which China has developed into the world's largest and most comprehensive tourism retailer in the world.

In addition to domestic companies have deployed Hainan's outlying duty -free market, foreign companies are also optimistic about the cake of the tax -free market. Due to the implementation of the tax -free business system in China, the tax -free license license is very scarce. As a foreign company, DFS chose to work with Shenzhen Duty Free Group to operate the tax -free market together. Its cooperation methods are mainly concentrated in supply and providing duty -free business consulting business.

Hainan is just a microcosm of the accelerated rise of the tax -free consumer market in my country. Right now, more and more cities are laying a tax -free consumer market.

Beijing released the "Implementation Plan for creating the" Double Hub "International Consumption Bridge (2021-2025), of which duty -free consumption is an important starting point. Strengthen the planning planning of the city's tax -free consumer facilities, make good use of Beijing enterprise duty -free licenses, and actively expand business scale.

Hebei District, Tianjin, proposed that based on the existing business travel "gene" in the region, upgrading the planning and operation concepts, promoting the reconstruction of business formats, striving for the implementation of duty -free shops in the city, and making more efforts to create new consumer scenarios.

The "14th Five -Year Plan" outline clearly improves the duty -free shop policy in the city, and plans to build a number of duty -free shops with Chinese characteristics.

It is worth noting that whether it is Hainan Islands Duty Free Shop or the city's duty -free shops, it has innovative products and models sold.

Now in the duty -free shop market, domestic brands have a place. Shanghai proposed that it is necessary to support the establishment of duty -free enterprises to add duty -free shops in the city, set up a certain area of ​​domestic commodity sales areas in duty -free shops, and promote domestic independent brands to move towards the international market.

At the end of 2020, Herborist, a brand of Shanghai Jiajiahua Group, has entered the tax -free shops such as Shanghai Pudong Airport and the Capital Daxing Airport. In the future, more domestic brands will enter the duty -free market.

Digital and omni -channels are deeply changing the business model of China today. In order to conform to the trend, provide more convenient services to consumers, cultivate tourists' consumption stickiness, and promote the return of second and third consumption. In addition to improving the reception capacity of offline physical stores, domestic duty -free shops have begun to make digitalization in the field of digitalization and enhance the line. Business capabilities.

The China Exemption Group launched the WeChat Mini Program of the "Democratic Members "-" CDF Member Buy Hainan "to meet the needs of passengers to continue to buy goods after outdoor islands.

In order to save tourists' shopping time, China Exemption Group also launched the online booking platform "CDF Hainan Duty Free". Passengers can place an order through the online platform before going to Hainan, and pick up goods at the airport, dock or railway station when they are outdoor. Through the layout line, there are a large number of members to build a large number of members and build their own private region flow pool.

Since August 2020, the Sanya International Duty Free City under the Central Exemption Group has added an e -commerce rapid purchase experience store on the second and third floors of the A area. This area is a whole online shopping area. Consumers can quickly join the shopping car settlement to identify product barcodes, which greatly alleviates the queue of payment in the store.

In addition to doing a good service experience through digitalization, some duty -free shops have also opened live broadcast business on platforms such as Douyin. In January of this year, well -known athlete Sun Yang brought goods for duty -free products in the Douyin Live Room.

The tax -free market model has continued innovation, and the prospects are also good. According to CITIC Construction, by 2025, the total domestic tax -free space will exceed 200 billion yuan, long -term or 500 billion yuan; Southwest Securities predicts that the domestic duty -free market size may reach US $ 30.2 billion by 2028.

Under the favorable policy of Hainan's outlying islands, the approval of the tax -free license license has also been approved in my country. It is reported that companies such as Zhongbai Group, Lingnan Holdings, Euwu Shang, and Dashang Co., Ltd. are all applying for duty -free licenses.

专家表示，在免税消费需求日益旺盛的今天，布局免税市场对于推动整个市场的发展具有非常重要的意义，但对于零售业来说，需要做的不仅仅是去分免税市场的一杯羹，而是Continuously innovate and realize the irreplaceability of your service. (Reporter Chen Qing)

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