Selling 200,000 pus fans in a summer

"Master!" In the summer heat, the market in Jixin Town, Phoenix County, Xiangxi became increasingly noisy. Seeing Huang Mingfang, the local Miao villagers were very kind.

The Miao family has always been known for its clever minds and is good at making various handicrafts, such as Miao embroidery, silver jewelry, bamboo editor, etc., but in Jixin Town, Pu Bian is the most prosperous craftsmanship. Huang Mingfang is the local master of Pu. In the past two years, the handmade Panfan of Jixin Town has stepped out of the mountain through the e -commerce platform, unexpectedly brought the local Pudou industry to learn more and more villagers. Last year, Jixinpu's sales reached 1.8 million yuan, plus related industries such as straw shoes, and jointly drove more than 100 villagers to increase their income.

(In the Miao village in Jixin Town, Huang Mingfang woven the fan fan with the old people. Photography Wang Xin)

40 years of craftsman

The climate of Fenghuang County is warm, with mountains and rivers, and brown trees are rich in mountains around Jixin Town, and brown leaves are the main raw materials for woven pads.

The local Miao family has always had the tradition of bamboo and puppet editor. In the famous articles such as Shen Congwen's "Border City", there have been many descriptions of "Pu Fan", but the woven technology of Pu Fan was almost extinct in the local area.

"Mountains are inconvenient, Pu Fan can't open sales, and the craftsmanship has been lost for almost 40 years." In 2016, Shu Lijun, a villager in Longxi Village, Jixin Town, who returned to his hometown, went deep into the Miao village many times to visit the local veteran artists. The samples were turned out of the 82 -year -old master's bed.

For the fight, Shu Lijun recruited several handicrafts, including Huang Mingfang.

The craftsmanship is finally back. Where is the market of Panfan? Because of the ancient city of Phoenix, Shu Lijun first stared at the scenic market.

10, 20, up to 100, the order of the scenic spot alone can only ensure that at most from the beginning of the year.

The offline sales road couldn't run, Shu Lijun thought of e -commerce. In 2019, Shu Lijun met Zhao Lei, and the founder of the "Yue Xiaosi" shop "Yue Xiaosi". After the Ji Xinpu fan was put on the shelves, the sales volume ushered in a breakthrough, selling hundreds of days a day!

Explore new weaving techniques, sell 200,000 in summer

Pu Fan brought a lot of income to the masters such as Huang Mingfang, and Pu Fan woven the phenomenon of "people".

After the Pu's team pulled up, the volume of Pu Fan's order encountered a bottleneck. The techniques and design of Pu's craftsmanship are far behind the market, lacking "freshness" for a long time, and young customers "look at it."

Among the products sold in the "Yue Xiaoqi" store, a fragrant bag made of 靛 在 在 has attracted Shu Lijun's attention. Continuously.

(Ji Xinpu's craftsmanship has iterated more than 10 times before and after, Tu Shu Lijun explained new weaving techniques for the villagers. Photography Wang Xin)

Since then, Shu Lijun will regularly purchase the new -style Pu Fan on the market, disassembled with the masters one by one to explore new weaving techniques, and iterates more than ten times.

Today, the most lacking is the man's hand, and Shu Lijun is afraid to receive the call. "Last summer, 200,000 were sold, and it was even more popular this year. In June this year, about 30,000 orders were sold on the Pinduoduo platform. Several masters were still in short supply."

With a stable order, the villagers' income is guaranteed. The monthly income of skilled workers can reach about 3,000 yuan, and the highest is more than 5,000 yuan. Huang Mingfang also trained for the local disabled people, and trained more than 20 disabled people to compile the fan.

"We are still in the preliminary development stage, and it is expected in the future." Shu Lijun said that he investigated and developed that in Xintai City, Shandong, wheat straw fans have nearly 20 million yuan in output value each year. space. (Hunan Daily All -Media Reporter Liu Yinan Correspondent Li Kang)

[Responsible editor: Lu Wei intern: Yang Shuwen]

[Source: Hunan Daily · New Hunan Client]

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