"2022 Douyin Trend Fitness Book" released the number of fitness live broadcast sharing over 22.94 million

August 8th is the 14th "National Fitness Day". Douyin released the "2022 Douyin Trend Fitness Book" (hereinafter referred to as "Illustration Book"). The "Illustration" shows that the number of platform fitness live rooms has increased by 134%year -on -year, and the number of anchors has increased by 127%year -on -year. The fitness room fitness has become a trend.

The "Illustration" mentioned that fishing has become the most sport -related videos of Douyin. Cantonese users like to watch sports fitness videos most.

Fishing and basketball become "top flow" outdoor sports are widely popular

According to statistics, the number of Douyin sports fitness videos in 2022 increased by 137%year -on -year, and the number of creators increased by 46%year -on -year. , Basketball venue, billiard hall, golf court, taekwondo hall, football field.

With 8.77 million related videos, fishing has become the most related video in the beginning of the year, followed by basketball, indoor fitness, yoga, and running, reflecting the continuous increase of the daily enthusiasm of the public record.

In the spring of this year, users in various places are mostly in home life, and the demand for indoor exercise is strong. With the arrival of summer, the attention of outdoor sports such as water sports has increased significantly, and people have stepped out of the house to "hug" the blue sky. The top 5 of the most increased volume of the playback was rowing, motorboats, surfing, diving, and swimming. Among them, the volume of rowing and motorboats increased by 113%and 107%, respectively.

At the same time, all kinds of trend movements have also moved from "niche" to "public". The top 10 trendy movements on the platform are skating, skiing, skateboarding, rolling, parkour, rugby, golf, bungee, ice hockey, fencing, "crown runner -up" skating and skiing and skiing respectively 880 million and 320 million praise respectively It shows a powerful "Winter Olympics effect". As one of the representatives of the niche sports, skateboarding is loved by young users with a cool gesture, and ranks third with a new increase in 160 million yuan.

Live Fitness becomes a trendy user health awareness improvement

Fitness live broadcast has become one of the most convenient and efficient ways to meet the most convenient and efficient way of sports needs with its regularity, easy nature, and "multi -person practice". "Illustration" shows that the number of platform fitness live rooms this year increased by 134%year -on -year, and the number of anchors increased by 127%year -on -year. In the live broadcast of fitness, three types of vertical categories are shaped, healthy diet, and stretching and stretching.

At the same time, users are using the habit of sports punch in the live broadcast room and are willing to share their fitness process. According to statistics, a total of 130 million users have commented on the fitness live broadcast room for the past year. Among them, 1.17 million "persistence", 810,000 "punch cards" and 630,000 "health first slimming second", fitness live broadcast sharing The number of times has exceeded 22.94 million. In the field of vision of Douyin users, self -discipline and health have become the theme, and "with thinness as beauty" gradually becomes a time.

The top 5 health meal content of the platform includes two -color lettuce egg roasted, a weekly non -heavy nutrition breakfast, tofu egg hug, coriander mixed beef, chicken breast and other dishes. Users are happy to release and browse healthy meals related experience. Approve the importance of dietary fiber, high -quality protein, vitamins and other scientific diet.

Users of all ages have different attention to sports fitness. According to the ranking of the number of participants in sports and fitness, the "old and Chinese youth" people recognize#享 根据 根据 根据 brought by the sports. Middle -aged people and silver -haired clan are willing to participate in#to fight against the epidemic home fitness.

In the past year, the top 5 searches in the station are "How to fitness for 50 years old", "Why do you have insomnia after fitness", "How to self -discipline", "How to fit for men", "How to jump for fitness exercises", and love to watch sports fitness most. The top 5 provinces in the video are Guangdong, Jiangsu, Shandong, Henan, and Zhejiang.

Since December 2021, Douyin launched the "DOU Dourage Plan" and "Douyin National Fitness Plan". Essence Since the beginning of this year, the platform has launched a series of live broadcasts of "Douyin Fitness Manual" and "Champion Fitness Class", helping users with exercise needs to further obtain high -quality sports guidance and enjoy their own "big coffee private teachings". At present, the "athletes" that advocate sports have become popular in Douyin. Users and creators are creating a personalized healthy life through live broadcast follow -up, fitness knowledge, and healthy diet.

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