American media: Why does China's love for Hanfu continue?

Since the imagination of popular elements in the field of Hanfu in recent years, the Hanfu movement has made countless social media and lovers in real life fascinating. As the Chinese Hanfu market is expected to reach 1.85 billion US dollars this year and increase to US $ 2.82 billion in 2025. This costume style may now be over the threshold (and finance) threshold, from a short trend to a lasting lasting. subculture.

For many young people, the improvement of cultural self -confidence makes them strongly eager to restore cultural pride. From a large number of activities centered on local traditions to the construction museums across the country, with the policy encouragement of government investment in national heritage, the "national tide" has made considerable contributions to the revival of Hanfu. Hanfu was just a niche interest in generations, but now his enthusiasts have become mature groups with unique social circles. Their love for Hanfu has also extended to other traditional cultural activities, such as tea ceremony, martial arts, etc. Hanfu's attractiveness even expands to overseas Chinese groups. Perhaps being promoted by the "existentialism" during the new crown pneumonia's epidemic, young overseas Chinese groups are retrieved their roots through Hanfu.

Ge Teli, a professor at the School of Visual Arts, said, "This (Hanfu) is not a" fast fashion "trend, and a structural change in fashion." Professor Ge Lijing, who is also teaching at the School of Visual Arts, noticed that 8 years ago, student papers tended to refer to the Western style. Now they are increasingly selected Eastern fashion elements in their final works.

In fact, almost anywhere people can discover, things related to Hanfu are increasing, such as traditional activities, modern styling skills, and even "Menghua Lu" and other TV series. To a certain extent, social media showed the strong influence of Hanfu: So far, the "Hanfu" label on Weibo has attracted 6.9 billion reading. At present, about 70%of Hanfu consumers often buy clothing through online platforms. More high -end Hanfu designers receive financing and support the video platform and capital. At the same time, the physical stores and Hanfu experience activities are booming in Chinese cities such as Chengdu, Xi'an and Hangzhou. (Author Charlotte Cai [Yin], translated by Wang Huicong)

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